Zentrela Inc., a Hamilton based AI and research company partnered with Collective Project, a Hamilton beverage producer known for their cannabis infused drinks, to study the non-therapeutic experience of legal cannabis products. Zentrela Inc. has developed a neurotechnology AI platform, Cognalyzer, which is the first scientifically proven test to quantify the psychoactive effects of cannabis.
Zentrela aims to create the largest scientific database of cannabis consumer experiences and offer cannabis companies with objective data to support their businesses. Until now, cannabis companies would have to rely on their own descriptions and experiences for business development but can now use Zentrela’s data to differentiate and market their products.
In partnership with Collective Project, Zentrela conducted a study with 30 participants who drank Collective Project’s cannabis infused drinks. Using that data, Collective Project plans to create a campaign to educate and inform their market.
For more information please visit the Hamilton Spectator article: Hamilton-based Zentrela working to understand the cannabis experience | TheSpec.com