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How to Master Email Marketing for Your Small Business (Webinar)

February 27 @ 12:00 pm 1:00 pm

Delivery: Online.

Email marketing is an underused but incredibly valuable marketing tool for small businesses. In fact, it has the highest return on investment (ROI) of any form of marketing, earning owners an average of $36 for every $1 spent

A solid email marketing strategy can help build brand awareness, boost traffic to your website and increase sales. From newsletters to promotional emails, there are proven techniques and strategies you can use to create killer emails for your business. 

In this session designed for business owners and entrepreneurs, you’ll discover how to integrate email marketing into your overall marketing strategy and deliver real value for your organization. 

Hosted by the Hamilton Digital Main Street Digital Service Squad, join email marketer, content strategist, and owner of Greenlight Content Vanessa Green for a 1-hour session on using email marketing to drive your business forward. 

In this session, you’ll learn how to:

  • Create and build a clean and opted-in email list 
  • Use segmentation and personalization to increase engagement 
  • Craft the perfect subject line 
  • Write copy and design high-impact emails 
  • Optimize your email performance

Plus, we’ll take a look at some of the most popular email marketing platforms on the market, so you can decide which one is right for you.

Please note: This session will be delivered virtually. A Zoom invitation link will be sent to you in the registration confirmation email. Please be sure to check your email after registering.

The session will begin promptly at 12 pm. If you are unable to attend, please cancel your registration via email or call 905-540-6400.

Thank you


Explore the free seminars and workshops offered through Small Business Centres Ontario. Small Business Centres Ontario is the larger association supporting all 54 Small Business Centres across Ontario providing entrepreneurs with a full range of support services needed to start and successfully grow their small businesses.

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