DIGITAL MAIN STREET

Digital Main Street (DMS) is a program offering a suite of services that helps small, main street businesses achieve digital transformation.

The program is built around an online learning platform, structured training programs and a Digital Service Squad, a team of highly trained recent graduates who help main street businesses grow and manage their business through the adoption of digital tools and technology.

start your transformation today

Free structured video training, guidance, and support

FREE 60 min consultations and exclusive resources available

$770,000 to-Date in Funding Awarded to Local Hamilton and the Surrounding Area Businesses

600+ Business Assisted in Hamilton With Their Pursuit of Digital Transformation

Services:

Digital Transformation Grant (DTG) Program 3.0 – Now Open

Sometimes best described as a “how-to” guide to help you grow your business, the Digital Transformation Grant program (DTG) provides businesses with a digital assessment of their current online presence, structured video training, guidance, and support. Through strategic partnerships, qualifying businesses also have the opportunity to apply for a $2500.00 grant to enable their digital transformation. Find all our DTG resources below.

Apply today!

ShopHere powered by Google

Update: Program extended until March 2022.

Powered by Google and in partnership with Digital Main Street, the ShopHere program creates online stores for independent small businesses and artists at no cost. In addition, participants also receive 1:1 support from an e-Commerce Coordinator, support includes training in digital marketing, shipping, and inventory management, and gain free access to benefits and tools from partners.

claim your free store now!

Digital Service Squad (DSS)

The Digital Main Street (DMS) Squad is a team of trained professionals with strong technology, digital marketing skills, and experience that businesses can access for free. Through the Digital Service Squad, businesses receive targeted support to get started, grow their digital presence, and grow their business. Watch the Digital Service Squad promo video to learn more.

book a free consultation today

Exclusive Resources:

Free Social Media Content Strategy

What do I even talk about when I’m trying to promote my business on social? If this sounds like you and you’re looking to: bring clarity to your social content strategy, hone in your voice and message, create social content pillars that you can create content around for years to come, and build authority in the niche you serve, we can help with our FREE, in-depth social media content strategy planning session. Get started today by booking a FREE consultation or email us at digitalmainstreet@hamilton.ca.

BOOK YOUR FREE SESSIONS NOW

Free 16-Point Social Media Audit

Are your social media profiles set up properly? Are you utilizing all the options available? Are you posting regularly? What about the branding of your profiles? Are they consistent with your website and other online properties? Find the answers to these questions and more with our FREE 16-point audit for your Facebook and Instagram profiles.

To get started simply email us your social handles and we’ll do the rest. Please allow 3-5 business days to complete.

I want a free social media audit

Media:

How to Apply 2021

Keeping Small Businesses Connected

Downloads:

Digital Transformation Grant Program 3.0 Resources

connect with Digital main street hamilton

Success Stories:

The Haberdashery

For the first four years in business, Hamilton’s The Haberdashery lived online but that changed in the winter of 2019-2020 when the Haberdashery opened it’s first physical location on Concession Street. It was a whole new reality transitioning into the brick and mortar world and amalgamating all the different businesses under one roof. With the help of DIgital Main Street founder Holly Johnston was able to stitch together its physical and online businesses.

READ THE CASE STUDY

Life Hearing Solutions

Jinxing Wang is the owner of Life Hearing Solutions, a hearing clinic with three locations in Hamilton, Oakville, and Etobicoke Ontario. Given the nature of the business, a lot of interactions happened in-person but the pandemic forced business owners to reevaluate how they reach customers and drive traffic to their physical locations. With the Help of Digital Main Street Jinxing was able to drastically improve his clinic’s online presence so customers could clearly find and view information about the clinic’s hours as well as the existing COVID-19 protocols for people looking to book appointments.

Read the case study

Dundurn Hair Design

“Right now, the business has been closed. I’ve been losing so much money, I just want to be able to survive,” says Susana Bosengic, owner of Dundurn Hair Design. Susana knew she wouldn’t be able to provide her hairstyling services during the second Ontario lockdown. After hearing great reviews about Digital Main Street from her daughter’s experiences with the program, she began gaining confidence in the possibility of enhancing her brand presence online. The DMS team worked with Susana to develop a strategy on how her new website should look, which products to sell on the new online platform, and create new content ideas for her business’ social media accounts.

read the case study

Olive’s Oddments

For 35 years, Olive’s Oddments in Hamilton has seen a steady flow of customers through the door to peruse the I Love Lucy ephemera and Nightmare Before Christmas sundries. With the assistance of the DMS program, Dana Thompson of Olive’s Oddments has been able to improve her digital literacy and launch a new mobile-ready website taking her unique finds and making them available online.

READ THE CASE STUDY

Charitees Apparel

Founded in early 2015 by two McMaster University students, Charitees offers affordable, quality apparel while giving you the opportunity to give back to the local community with 10% of the proceeds that come from your order going directly to a registered non-profit/charity. With the help of Digital Main Street, Charitees was able to optimize their website for mobile, implement SEO, and run Google Adwords campaigns for awareness.

VISIT THE CHARITEES WEBSITE

Alcatraz Escape Rooms

Alcatraz Escape Rooms offers Hamilton’s most exciting escape rooms at 576 & 604 Concession Street. They offer six, uniquely-themed and staged escape rooms where participants must solve a series of puzzles to “escape” before time runs out. With the help of Digital Main Street, Alcatraz was able to improve its digital marketing and literacy skills while learning to run Google Adwords and Facebook PPC ads.

VISIT THE ALCATRAZ WEBSITE

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