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Success in the City 2020 Keynote Speaker is Sarah Baeumler - Partner, Baeumler Group of Companies

The City of Hamilton and Hamilton Business Centre, along with our valued event partners, are thrilled to be hosting the 9th annual SUCCESS IN THE CITY event on Wednesday, March 4th 2020.

Success in the City is the largest event in the area designed to celebrate women in business, entrepreneurship and corporate leadership. We are pleased to provide an exhilarating day full of inspiration and business opportunities!

This year’s dynamic speaker line-up will feature Sarah Baeumler – Partner, Baeumler Group of Companies and Jessica Potts – President, Inspired Strategy Group Inc.

Plus, we are happy to feature Hamilton’s own dynamic Women in Leadership panel!

Follow us on Facebook and Instagram to learn more about Success in the City.

Other features of this engaging day include

  • Business-to-business networking
  • 25+ trade show booths to spotlight and support local businesses
  • Swag bags
  • A day filled with inspiration and connections

📣 Tickets are NOW ON SALE!


  • Ticket(s) = $99 (+HST) per person/ticket
    • Each ticket includes access to vendors and networking, light refreshments, full lunch, and the opportunity to hear from our dynamic speakers and panelists.
  • VIP Ticket = $199 (+HST) per person/ticket
    • One ticket PLUS a meet and greet and photo opportunity with Keynote Speaker: Sarah Baeumler (limited quantities).
  • Vendor Booth = $299 (+HST)
    • Provides business owners with the opportunity to set-up a booth as part of the Success in the City trade show; fee includes ONE ticket (limited quantities).
  • VIP Vendor Booth = $399 (+HST)
    • Provides business owners with the opportunity to set-up a booth as part of the Success in the City trade show; fee includes ONE VIP ticket which includes meet and greet and photo opportunity with Keynote Speaker: Sarah Baeumler (limited quantities).
  • Corporate Tables (10 seats/tickets) = $900 (+HST)
Valid January 1st, 2020 through February 28th, 2020.


Sarah Baeumler Bio Image

Keynote Speaker

Sarah has been entertaining viewers worldwide for over eight years on HGTV Canada & HGTV US. She first joined her husband, Bryan, on air in 2009 as they rebuilt and redesigned their family home on the hit television series, House of Bryan. Fans watched in record numbers and its overwhelming popularity lead to three subsequent seasons in following years.

After building two family homes and a cottage together, Sarah and Bryan turned their attention to the building homes for clients. Bryan Inc. saw a new role for Sarah as project manager of Bryan’s successful construction company. The show explores their companionship and teamwork when building and remodeling homes for resale purposes. The premiere of Bryan Inc. was the #1 highest rated series premiere on HGTV Canada in five years and the filming for a second season is already underway.

Sarah has worn many hats throughout the process of building the Baeumler brand, but the focal point of her efforts recently has been to her eponymous brand. When Sarah set out to create her own brand, it was important for her to do it right. She wanted her products and services to have a sustainable grounding; she aspired to build a community that shared a love of ethereal beauty while ensuring that the ethos of the brand was ethically motivated. 

With the launch of Sarah Delivered in 2016, Sarah branched out and entered the subscription box world. With much success and a series of beautifully created boxes filled with locally sourced and ethically conscious brands, she was ready to dive deeper. 2017 saw the launch of her new magazine, CURATED and her interior design service, Refined Living. Refined Living has always been a grounding manifest for Sarah when approaching interior design. With the belief that quality always comes before quantity, Refined Living’s main goal is to ensure every design decision in your home is deliberate, conscious and purposeful. Sarah and her team approach each project with this belief at the foundation, curating unique, luxurious spaces, comprised of sustainable materials and finishes. 

Refined Living understands that living beautifully is subjective and personal. We aim to achieve this by attending to every detail, ensuring that the space we create together will enrich your home and encapsulate those who dwell within it. Our drive is to create a timeless environment that will mature and grow alongside you and your family.

With a brain that is constantly questioning her next step, what project she should tackle first, and what adventures she can plan for her family, there is never a dull moment in the Baeumler household. Sarah chooses to pour her heart and soul into every endeavour but at the end of the day, she does it all for their four children: Quintyn, Charlotte, Lincoln and Josephine.

Welcome Sarah!

Jessica Potts - Motivational Speaker - Success in the City 2020

Jessica Potts
Motivational Speaker

Jessica Potts is a recovering government worker, who now spends her time with a wide range of public and private sector clients as president of Inspired Strategy Group Inc.:

  • Building high-performance leaders and teams;
  • Facilitating strategic processes that result in tangible results;
  • Sustaining employee, stakeholder, and community engagement.

With expertise in community and employee engagement, Jessica embraces a strengths-based development philosophy, and human-centred design and innovation practices to deliver interactive and insightful strategy/action planning, training, and team building experiences. Holding a coaching certification from Gallup, and practitioner certification from the LUMA Institute, Jessica is on the leading edge of her field.

Through her background in economic development roles with municipal and provincial government partnerships, she spent a decade of her career coaching and training entrepreneurs through the development of programs and services to realize their goals and dreams.

Jessica is Business Communications lead for Brock University’s Goodman School of Business Professional Development Group. She also enjoys teaching at the Niagara College School of Business & Management, where she was honoured to have been nominated by her students for Part-time Educator of the Year in her rookie term of teaching.

Known for her energy, optimism and strong belief in pursuing the things you are most passionate about, Jessica’s life’s work is summarized simply as “seeing you at your best”. Her heart belongs to the Niagara region and in 2018, she was bestowed the Leadership Niagara Community Spirit Award for Distinguished Alumni for her role raising over $460,000 in 4 years with two local community organizations.

Welcome Jessica!

Dynamic Women’s Panel

  1. Alison Pipe – The Pipeline Hamilton
  2. Sonia Kumar-Seguin – Executive Director at Body Brave
  3. Krista DuChene – Canada’s Marathon Mom
  4. Sabrina Wassel – SabrinaXMakeup
  5. Sarah Nurse – Canada’s Women’s Olympic Hockey
  6. Julie Edwards – Senior Director of Integrated Supply Chain at Mondelez Canada