Uncover Your Website Secrets with Google Analytics (Virtual)

Location: Online.

If your website could tell you the story about what makes your business successful online, would you listen?

The beauty is that your website CAN tell you that story, and that this powerful story is narrated by no other than Google Analytics 4 (GA4) – the website analytics tool. Unlocking that story is as simple as knowing what questions to ask.

In this interactive beginner-level seminar, you will learn how to unlock the story (and most importantly – the potential!) of your website. Find out why the most popular pages and traffic sources aren’t necessarily the most valuable ones and discover the secrets to online success as told by your own website.

Who should attend:

• Google Analytics beginners, with an existing GA4 account or not
• Google Analytics 4 users who want to improve their understanding of the tool and unlock more opportunities

What you will learn:

• Which reports are the most helpful
• How to determine where your visitors are coming from
• How to evaluate the extent to which your website is contributing to your business goals

Make sure to bring your questions! By the time you’re done, you will be able to make more strategic decisions for your business that will in turn make your narrative stronger.

About the speaker:

This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing, an Ottawa-based firm that specializes in helping businesses get found on Google.

David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.

David offers a full series of seminars relating to Google solutions that get your business found online, including:

• Google Analytics 4 (GA4)
• Google Ads
• Google Business Profile & SEO (search engine optimization)