Smarter, Faster, Stronger Customer Surveys for Brands and Businesses

Location: Online, Zoom.

If you’ve ever sat down to start working on a questionnaire to survey your customers, and then stared at the page not sure what to ask, you’re not alone.

Surveys and customer research can and should be, transformative for brands and businesses. That doesn’t happen by accident. Strong design for accurate data, strategic questions that match your goals and objectives, and opening up space for your customer’s answers lead you to human insights and smarter, faster, and stronger marketing decisions.

Organizations that conduct customer research are 300% more likely to meet their marketing and sales goals, but less than half actually connect with their customers seeking understanding and insight into their customer’s experiences.

In this hour-long workshop, we’ll cover:

• the most important aspects of designing a survey that will actually help you make strategic decisions, and get you closer to your goals
• setting objectives
• analyzing data for insight

At the end of this workshop, you’ll walk away with actions you can take right away and apply to any brand or business.

Presenter Bio:

Caroline has over twenty years of experience in market research and strategy. Over her career, she’s designed and run hundreds of research projects, including surveys! She started out working on internal data in the financial services and retail world, and then moved into the agency world, before launching Vireo Research in 2009.

Her clients have been mostly large corporate clients over the years, but after launching her own product and online store, she evolved her services to meet the needs of creative and curious entrepreneurs and marketers. Caroline has been a board member and college instructor. She loves talking about human insights and experiences, optimizing online experiences, community engagement, and research and data as the solution to our biggest challenges – business and otherwise. Also, beekeeping, making great snacks, neurodivergence, parenting, and growing your own food.