Merchandising 101

Location: Online.

Hosted by: Small Business Advisory Centre (Smiths Falls/Lanark County/north Leeds Grenville)

Merchandising 101

Do you want to learn how to be the ultimate silent salesperson for your retail environment? During this session, Diane and Karen will demonstrate strategies in visual merchandising that will entice customers, activate the senses, and drive sales. The Retail Duo will take a deeper dive into multiple merchandising best practices to spark your creativity. This session will leave you feeling inspired and ready to apply these merchandising tips and tricks to your own retail environments!

Facilitated by: The Retail Duo- Diane Spiridoulias & Karen Kritzer

Diane is a FT professor in the Sheridan Visual Merchandising Arts Program and a freelance stylist. Her portfolio of classes varies from delivering Fashion Styling to Retail Merchandising, and Integrated Retail Marketing. Her background also involves extensive work with various brands as an Art Director.

Karen has been a part-time professor in the Visual Merchandising Arts Program as well, and she has recently moved to a Studio Technologist and Field Placement Advisor role where she assists with various programs and connects students with industry partners for their internships.

Diane and Karen are also business partners with their consulting firm. The Retail Duo. They work with both large and small retail operations and they have presented at various conferences throughout Canada and the USA and they both sit on the board for the Toronto Chapter of the Retail Design Institute (RDI).