Maximizing Your Online Advertising & Digital Marketing Budget: Webinar

You don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you’ll learn the tricks and tools needed to market your business effectively on a shoestring budget. This webinar is presented in partnership with the Alliston BIA.

You’ll learn:

• How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.
• Why email marketing can be a powerful and cost-effective way to grow your business.
• How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).
• How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.
• How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.
• What free or low-cost graphic design tools to use to create eye-catching online ads.

This workshop is a free online webinar for main street small businesses in Ontario. Participate online for free, using your preferred device (laptop, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.

Everyone who registers for this workshop will be entered into a draw to win a free eBook copy of See You on the Internet: Building Your Small Business with Digital Marketing. The winners will be chosen at random and announced during the workshop, and you have to be in attendance to claim your prize.