Inclusivity Series: Scaling Up – Leveraging the 45+ Fractional Workforce

Location: Online.

Join us to learn how you can leverage cost-effective proven 45+ talent as plug and play with Elderberry.work!

Most start-ups and SMEs are worried about meeting their targets due to talent shortages. But as Statscan found, for knowledge workers it’s more of a talent mismatch: the talent is out there but not easily found.

We attract, aggregate, and make age 45+ talent easily discoverable on our platform. Age 45+ experience creates value for businesses in 5 key ways. Not as overhead but as a plug and play variable cost – consults, contracts, freelancers, fractional. All functions, seniorities, industries. Start-ups and SMEs love to tap into our growing pipeline of cost-effective knowledge transfer as their needs evolve.

What You’ll Learn:

• Value of efficiently tapping into proven business experience, by hearing from 5 businesspeople covering key startup and SME challenges.
• Approach: How to accelerate growth without extra overhead, by taking a flexible workforce approach leveraging consultants, contractors, freelancers, fractionals as a variable cost.
• Pipeline: Where to find an untapped pipeline of proven business experience, all functions, seniorities, industries, and why that pipeline focuses on age 45+.
• Access: When to access proven, curated talent to quickly get to a shortlist and use talent as easily as plug and play – on-demand, self-serve, one stop shop.

This webinar will bring to life the challenges and solutions start-ups face, including a panel of 4 experienced businesspeople representing finance, growth/business development/ sales, operations/process improvements, and general management/marketing/product launches, in Canada ad US.

Session Agenda

Introduction to Elderberry.work’s solution to chronic talent shortages and knowledge gaps for start-ups and SMEs. David, Elderberry.work – Q&A

Panel Discussion

Featuring 4 experienced businesspeople accessible through Elderberry.work. All have experience with start-ups, SMEs, and large companies.

• Operations – Darren’s experience in technology and manufacturing includes strategy and leadership, operationalizing the company strategies, targeted growth through tech tools and analytics, and optimization.
• Finance – Stuart is a Fractional CFO with deep experience on cash flow, financial strategies, M&A, and operating in the US and Canada.
• General Management/Marketing/Launches – Mike’s broad experience with consumer goods products, cleantech, and retail management includes growth strategies, business development and sales, product launches, transformation and optimization, in the US and Canada.
• Business Development/Enablement/Sales – Steven has extensive experience in technology markets driving significant growth strategies and results, cross functional project management, and process optimization.

Hosted by: Innovation Factory.