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How to Start a Beauty or Fashion Business

February 23 @ 10:00 am 11:30 am

Location: Online.

Delivered by one of the world’s leading trademark professionals and an esteemed lawyer in fashion and branding, this webinar will provide you with an overview of the practical steps needed to develop your fashion and/or beauty business in Toronto. You will learn about important fundamentals, including business planning, as well as understanding the regulatory requirements specific to the fashion and/or beauty sectors; protecting your designs as intellectual property; sourcing and navigating the supply chain; funding, marketing, and branding your fashion business effectively; pricing your business to turn a profit; and, of course, what you should do and know before you launch.

What you will learn:

  • What do I need to consider when developing a business plan for my fashion business?
  • What is a CA number? Why should I care about the Food and Drug Act? What are regulatory requirements that apply to fashion and beauty businesses and what do I need to do to comply?
  • Where do I find customers? How do I gain exposure?
  • Where can I get funding for my small business?
  • How and where do I source fabrics, ingredients, and other materials?
  • Why does my logo matter?
  • I’m just making hats and lotions! Why do I need insurance?
  • How do I make sure I’m setting my price high enough to make money and still be competitive?
  • I’ve planned and I feel ready to launch. Now what?

Join us to learn all about how to start a beauty or fashion business.

Speaker Bio:

Ashlee Froese is a branding & fashion lawyer and trademark agent. She has been practicing law since 2007. She is recognized by the Law Society of Ontario as a Certified Specialist in Trademarks Law, and, since 2017, she is consistently listed in the World Trademark Review as one of the top 1000 trademark lawyers in the world. In 2019, Ashlee was recognized with the Lexpert Zenith Award, giving her acclaim as a notable changemaker in law. Before launching Froese Law, Ashlee was a partner on Bay Street where she fast-tracked to partnership within 6 years.

Ashlee is an advisor at the Toronto Metropolitan University Fashion Zone, a committee member at the Intellectual Property Institute of Canada, former co-chair of Fashion Group International, and current chair of the City of Toronto’s Fashion Industry Advisory Panel.


Explore the free seminars and workshops offered through Small Business Centres Ontario. Small Business Centres Ontario is the larger association supporting all 54 Small Business Centres across Ontario providing entrepreneurs with a full range of support services needed to start and successfully grow their small businesses.

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