Google Advertising: The Business Owner’s Starter Guide (Virtual)

Location: Online.

You’ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is, Google Advertising can be very powerful when done properly.

So now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop!

In this free seminar designed specifically for business owners, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it’s right for your business and how it may benefit your marketing strategy.

By the end of the session, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment and analyze the data.

If you’ve ever been curious about Google Advertising and its potential for your business, you don’t want to miss this session!

Who should attend:

• New business owners entering the market and aiming to get the word out quickly
• Entrepreneurs and consultants wanting to brush up on their knowledge
• Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy

What you will learn:

• Why Google Advertising is so powerful
• Identifying the right key words based on your budget

How to set the ‘right’ budget, both realistic and efficient

About the Presenter

This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing, an Ottawa-based firm that specializes in helping businesses get found on Google.

David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.

David offers a full series of seminars relating to Google solutions that get your business found online, including:

• Google Analytics 4 (GA4)
• Google Ads
• Google Business Profile & SEO (search engine optimization)