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Customer Relationship Management (CRM) 101: Creating a lead generation machine for your small business

January 13, 2022 @ 12:00 pm 1:00 pm

Customer Relationship Management (CRM) platforms are powerful systems that connect all the data about your leads and customers to help supercharge your marketing and sales activities.

A CRM can record and analyzes all the activity between a business and its contacts to improve customer service, drive sales, and increase revenue.

In this session designed for business owners and entrepreneurs, you’ll learn CRM fundamentals as well as how implementing a system for your business can help better target, nurture, and engage prospective and existing customers

Hosted by the Hamilton Digital Main Street Digital Service Squad, join marketing strategist, and owner of Greenlight Content Vanessa Green for a 1-hour session on the benefits of implementing a CRM system for your small business.

What you’ll learn in this session:

  • The value a CRM provides to businesses
  • How to use CRM data to improve your marketing and sales activities
  • How a CRM can help target and convert leads
  • What different systems are available (including free options)
  • How to get implement a CRM for your business
  • How a CRM works (including a live demo) 

*** Registration is required. A Zoom link will be emailed to all registrants prior to the session.

If you are unable to attend, please cancel your registration via email or call 905-540-6400.

Thank you.