Bring Your Creations to Life – Learn Why Intellectual Property Matters

Location: Online.

Are you turning your business idea into a real product, service, or brand? Whether you’re designing a logo, developing a unique product, offering innovative services, or crafting original content, understanding intellectual property (IP) is essential for protecting your hard work.

This workshop is ideal for small business owners, startups, and entrepreneurs who are in the early stages of building their business. We’ll break down the basics of IP and how it can directly impact your business growth, competitive edge, and long-term success.

You’ll learn:

• Trademarks – How to protect your business name, logo, slogan, or brand identity so others can’t use them.
• Copyrights – How to secure rights over original content.
• Patents – How to safeguard inventions, products, or processes that are new, useful, and innovative.
• Trade Secrets – How to protect valuable business information that give you a competitive advantage.
• Industrial Designs – How to protect the unique look and feel of your product design.

We’ll also cover why IP matters for small businesses – from avoiding costly legal issues to increasing your business value and attracting investors or partners.

Takeaways:

• A clear understanding of different types of IP and how they apply to your business.
• Practical examples and real-life case studies.
• Next steps and resources to start protecting your intellectual property.

About the speaker:

Elizabeth Collinson has worked with the Canadian Intellectual Property Office (CIPO) for more than 20 years.

While working with CIPO, Elizabeth has held various positions including a Trademarks Examiner, a Business Development Officer, a Project Manager and now as an IP Advisor.

Elizabeth has successfully passed the Trademark Agent examination and is listed as an inactive Trademark Agent on the Canadian Patent Agent and Trademark Agent (CPATA) register.

About CIPO:

The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.