Brick and Mortar Businesses: Selling to the Experience-Driven Customer

Today’s consumers aren’t just shopping—they’re looking for connection, meaning, and memorable experiences. This session is designed specifically for brick-and-mortar businesses that want to create more than just transactions.

We’ll explore how emotional triggers, curated service, and sensory design can enhance your customer’s experience, increase return visits, and strengthen brand loyalty.

Through real examples and actionable tips, you’ll learn how to shift your selling approach from transactional to relationship-based, transforming your storefront into a destination customers remember—and return to.

What You’ll Learn

• How to create emotional connections that lead to long-term loyalty
• Easy, affordable ways to enhance the in-store experience
• How to turn everyday transactions into customer-first moments

Key Highlights

• “Surprise and delight” techniques that create buzz
• Experiential marketing strategies to drive foot traffic
• Using storytelling to build your brand identity and reputation

About the Speaker:

Michael Izzi is a highly accomplished professional with a diverse academic background and a wealth of experience in the business world. He holds a Master of Business Administration (MBA) from the Smith School of Business at Queen’s University, a Juris Doctor (JD) from Queen’s University, and a Bachelor of Arts degree from York University.

As a Consultant at Change Connect, Michael leverages his extensive education and expertise to deliver valuable insights and solutions to clients seeking transformative change. His role as a Sales Consultant is multifaceted, involving responsibilities such as market analysis, client engagement, and strategic planning. Michael excels at identifying opportunities for growth, crafting innovative sales strategies, and fostering long-lasting client relationships.

Michael’s impressive professional journey also includes a noteworthy history as a Chief Revenue Officer, where he was responsible for driving revenue growth and shaping the financial future of the organizations he served. His prior role as a Business Development Representative equipped him with the skills necessary to identify and nurture new business opportunities, contributing significantly to his career’s success.

Throughout his career, Michael Izzi has consistently demonstrated a strong commitment to excellence, strategic thinking, and a results-driven approach. His unique blend of legal acumen and business acuity has made him a valuable asset in the fields of sales, revenue generation, and business development. Michael’s passion for driving positive change and his ability to adapt to evolving business landscapes make him a dynamic and influential professional in his field.