Allergy Awareness: How to Boost Consumer Loyalty in Food Businesses

Location: Online.

Food allergies drive consumer choices and loyalty in the Canadian dining scene for more than 3 million Canadians impacted. With food allergy affecting 1 in every 13 people, foodservice establishments that prioritize allergy awareness have an opportunity to capture a loyal and underserved market. This webinar will share key consumer insights and introduce Food Allergy Canada’s Think Food Allergy program, offering fast, easy and free tools to help businesses become more allergy aware.

What you will learn:

• How food allergies influence Canadian consumers on where to eat
• What steps food businesses take to become allergy aware
• How allergy awareness drive consumer loyalty and trust
• Actions foodservice operators can take to become more allergy aware
• Available tools and resources that support your business

Join us to learn about how prioritizing allergy awareness can set your business apart, boost consumer confidence, create inclusive dining experiences, and help you serve a growing market of Canadian diners.

Speaker Bio:

Kate Reid joined Food Allergy Canada in 2023 to oversee strategy and initiatives focused on the foodservice sector. She has worked closely with the foodservice industry since she was a teenager, from operations and most recently in risk management. Kate specializes in operational execution, specifically in food safety and health and safety, and has extensive experience in working collaboratively with government organizations and foodservice operators. In her previous experience, Kate specialized in executing innovative and strategic initiatives, program training and implementation, and developing actionable measures to drive improved safety and business results.