Understanding Financial Statements

Location: Online.

This session will explain key financial statements — the balance sheet, income statement, and cash flow statement.

This session will explain key financial statements — the balance sheet, income statement, and cash flow statement — for non-finance professionals.

Key Learnings & Takeaways:

• The role of each financial statement in telling the business’s story
• Key components and what they mean
• How to use statements for decision-making and funding conversations
• Common financial red flags to watch for

Who Should Attend: Non-financial founders, early-stage businesses.

Guest Presenter: Adeola Ayoade

Adeola Ayoade, a seasoned finance professional with extensive experience in financial management, strategic planning, and regulatory compliance, leads ARAA Solutions. Adeola brings over 14 years of diverse experience in finance roles, having worked across multiple industries — including KPMG, PwC, technology, and FMCG — spanning three continents. She is a CPA and holds an MSc in Finance from Swansea University, as well as an MBA from the Rotman School of Management at the University of Toronto.