Getting Started with Intelectual Property (IP): Why is IP Important?

Event location: Online.

Innovation starts with an idea – your idea. Are you developing your idea into something tangible such as building a brand for your business or creating a product to sell? If so, then you need to know about intellectual property (IP). This webinar will introduce you to trademarks, patents, trade secrets, industrial designs, and copyright, and explain how protecting your creations through IP rights can give you an advantage over your competition.

What you will learn:

• What is intellectual property (IP)?
• How may IP be valuable to a small business?
• Why is IP important?
• How can IP unlock the value of my idea?
• What are the benefits of IP?
• How do you know if you have IP?
• What IP resources are available to me?

Join us to learn all about intellectual property rights and how they may apply to your small business.

Speaker Bio:

Elizabeth Collinson has worked with the Canadian Intellectual Property Office (CIPO) for more than 20 years in a variety of roles, including trademark examiner and business development officer. She has a passion for helping entrepreneurs understand the importance and value of intellectual property and believes strongly in providing service excellence to clients. Elizabeth is also an inactive Trademark Agent, listed on the Canadian Patent Agent and Trademark Agent (CPATA) register.