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Small Business Websites 101: Online Webinar
April 22, 2020 @ 6:00 pm – 7:30 pm
Location: Online Webinar – Access from anywhere.
You don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you’ll learn the tricks and tools needed to market your business effectively on a shoestring budget.
You’ll learn:
- How to create a basic online marketing strategy and measurement plan that fits for your business size and goals
- Why email marketing can be a powerful and cost-effective way to grow your business
- How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL)
- How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth
- How to advertise cost-effectively through Google ads, Facebook ads and other ad networks
- What free or low-cost graphic design tools to use to create eye-catching online ads
This workshop is a free online webinar for main street small businesses in Ontario. Participate online for free, using your preferred device (laptop, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.