{"id":9262,"date":"2026-09-22T12:21:12","date_gmt":"2026-09-22T16:21:12","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=9262"},"modified":"2026-09-22T12:21:13","modified_gmt":"2026-09-22T16:21:13","slug":"search-engine-optimization-understanding-seo-basics","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/search-engine-optimization-understanding-seo-basics\/","title":{"rendered":"Search Engine Optimization: Understanding SEO Basics"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tNovember 3\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t10:00 am\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t11:30 am\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Often you will hear about needing to optimize search engines or SEO. Now, with AI, the nature of SEO has changed, and your strategy towards optimizing for search engines needs to change too. In this webinar, the Digital Service Squad will explain search engine optimization and the best tactics you as a business can use towards increasing your searchability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you will learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is SEO?<\/li>\n\n\n\n<li>Importance of keywords<\/li>\n\n\n\n<li>Utilizing AI for SEO\u00a0<\/li>\n\n\n\n<li>On-page tactics<\/li>\n\n\n\n<li>Off-page tactics<\/li>\n\n\n\n<li>Technical SEO<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Join us to learn why you should consider AI with SEO for your business and how you can easily get started.<\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/digitalmainstreet.ca\/event\/search-engine-optimization-understanding-seo-basics-nov-3\/\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" 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Often you will hear about needing to optimize search engines or SEO. Now, with AI, the nature of SEO has changed, and your strategy towards optimizing for search engines needs to change too. In this webinar, the Digital Service Squad will explain&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2026-11-03 10:00:00","_EventEndDate":"2026-11-03 11:30:00","_EventStartDateUTC":"2026-11-03 15:00:00","_EventEndDateUTC":"2026-11-03 16:30:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/digitalmainstreet.ca\/event\/search-engine-optimization-understanding-seo-basics-nov-3\/","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-9262","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Engine Optimization: Understanding SEO Basics - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/search-engine-optimization-understanding-seo-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Optimization: Understanding SEO Basics - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online. 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