{"id":9095,"date":"2026-08-18T13:29:34","date_gmt":"2026-08-18T17:29:34","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&p=9095"},"modified":"2026-08-18T13:29:35","modified_gmt":"2026-08-18T17:29:35","slug":"understanding-how-aeo-changes-getting-found-what-to-do-next","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/understanding-how-aeo-changes-getting-found-what-to-do-next\/","title":{"rendered":"Understanding how AEO Changes Getting Found & What to do Next"},"content":{"rendered":"
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\n\t\t\n\t\t\tSeptember 23\t\t<\/span>\n\n\t\t\t\t\t\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t\n\t\t\t\t9:30 am\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t – \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t10:30 am\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n

Location:<\/strong> Online.<\/p>\n\n\n\n

“From traditional Google rankings to AI-driven “Answer Engines,” how businesses are discovered is changing.<\/p>\n\n\n\n

\u201cFrom traditional Google rankings to AI-driven \u201cAnswer Engines,\u201d how businesses are discovered is changing. This session is designed to unite businesses on the next frontier of digital marketing: Answer\/AI Engine Optimization (AEO).<\/p>\n\n\n\n

Search is changing \u2014 and so is how buyers discover your business. In this webinar, we\u2019ll break down why traditional Search Engine Optimization (SEO) alone is no longer enough and how Answer Engine Optimization (AEO) is reshaping modern growth strategies.<\/p>\n\n\n\n

We\u2019ll cover:<\/p>\n\n\n\n

\u2013 Why AI tools are disrupting the traditional search funnel of SEO- How buyers are discovering brands before ever visiting a website- What AI systems actually reward in content- Why \u201cranking\u201d is no longer the same as visibility- How marketing teams need to rethink content strategy moving forward<\/p>\n\n\n\n

If your team is still optimizing only for clicks, this session will show you what comes next. This webinar is best suited for those in the beginner stage of learning about AEO, and who may already be working on their SEO.\u201d<\/p>\n\n\n\n

About the Presenter: <\/strong>Born and raised in Ontario, Taylor Partridge<\/strong> is a Marketing Solutions Manager at ThinkFuel Inc, with expertise in aligning marketing, sales, and technology. Taylor focuses on helping B2B companies drive real pipeline growth through strategic demand generation and inbound marketing. Taylor is passionate about building strong partnerships that help clients reach their goals and see measurable impact. Her experience spans a wide range of industries\u2014from startups to established brands\u2014where she has helped transform complex challenges into clear, scalable success plans.<\/p>\n\n\n\n

Her superpower lies in uncovering what truly drives client outcomes and turning those insights into actionable strategies that foster long-term retention, satisfaction, and growth.<\/p>\n\n\n\n

Her mantra: <\/strong>Always keep learning. Stay humble. Stay thankful. Because great marketing starts with listening, partnership, and a little bit of boldness.<\/p>\n\n\n

\n\t\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t
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