{"id":9081,"date":"2026-08-18T12:47:59","date_gmt":"2026-08-18T16:47:59","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=9081"},"modified":"2026-08-18T12:48:22","modified_gmt":"2026-08-18T16:48:22","slug":"sales-trends-of-2027","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/sales-trends-of-2027\/","title":{"rendered":"Sales Trends of 2027"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tSeptember 15\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t1:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t2:30 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This forward-looking session helps sales leaders and founders prepare now with the right strategy, skills, and systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What We\u2019ll Cover<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The macro forces reshaping the sales environment in 2027: economic, technological, and behavioural<\/li>\n\n\n\n<li>How AI will be embedded across the full sales cycle &#8211; from lead generation to contract close<\/li>\n\n\n\n<li>The skills and roles that will define high-performing sales teams in 2027<\/li>\n\n\n\n<li>What SMBs should be building now to stay competitive in the next 12\u201318 months<\/li>\n\n\n\n<li>How to future-proof your sales strategy without overinvesting in tools or disrupting current performance<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This session combines market intelligence with practical strategy &#8211; designed for founders and sales leaders who want to plan ahead, not react. If you\u2019re thinking about where your business needs to be in 12 to 18 months, this is the conversation to start with.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>About The Speaker: Agnes Lan<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">VP, Sales of Change Connect Inc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agnes Lan is a highly accomplished professional whose expertise bridges business strategy, engineering, and sales leadership. With a career rooted in the intersection of technology, business development, and revenue growth, Agnes has built a reputation for delivering measurable impact in complex environments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the Founder and Vice President of Sales at Change Connect, she brings a strategic lens to every engagement, driving sustainable growth while cultivating long-term client partnerships. Her leadership is grounded in a results-driven mindset and an agile approach to today\u2019s evolving business landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agnes\u2019s professional journey is a testament to the power of cross-disciplinary excellence. Her unique ability to synthesize technical depth with business acumen continues to position her as a dynamic force in sales and business strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Her work has earned national recognition, including being featured on The Globe and Mail Report on Business list of Canada\u2019s Top 15 Growing Women-Led Companies 2025 &#8211; a reflection of both her leadership and the success of the Change Connect team.<\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/sales-trends-of-2027-tickets-1987539918399\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__button-text\"\n\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\taria-controls=\"tribe-events-subscribe-dropdown-content\"\n\t\t\t\t\t\t\taria-label=\"View links to add events to your calendar\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdd to calendar\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20260915T130000\/20260915T143000&#038;text=Sales%20Trends%20of%202027&#038;details=%3Cp%3E%3Cstrong%3ELocation%3A%3C%2Fstrong%3E+Online.%3C%2Fp%3E+%3Cp%3EThis+forward-looking+session+helps+sales+leaders+and+founders+prepare+now+with+the+right+strategy%2C+skills%2C+and+systems.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EWhat+We%E2%80%99ll+Cover%3C%2Fstrong%3E%3C%2Fp%3E+%3Cul+class%3D%22wp-block-list%22%3E%3Cli%3EThe+macro+forces+reshaping+the+sales+environment+in+2027%3A+economic%2C+technological%2C+and+behavioural%3C%2Fli%3E%3Cli%3EHow+AI+will+be+embedded+across+the+full+sales+cycle+-+from+lead+generation+to+contract+close%3C%2Fli%3E%3Cli%3EThe+skills+and+roles+that+will+define+high-performing+sales+teams+in+2027%3C%2Fli%3E%3Cli%3EWhat+SMBs+should+be+building+now+to+stay+competitive+in+the+next+12%E2%80%9318+months%3C%2Fli%3E%3Cli%3EHow+to+future-proof+your+sales+strategy+without+overinvesting+in+tools+or+disrupting+current+performance%3C%2Fli%3E%3C%2Ful%3E%3Cp%3EThis+session+combines+market+intelligence+with+practical+strategy+-+designed+for+founders+and+sales+leaders+who+want+to+plan+ahead%2C+not+react.+If+you%E2%80%99re+thinking+about+where+your+business+needs+to+be+in+12+to+18+months%2C+%3C%2Fp%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fsales-trends-of-2027%2F%29&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Location: Online. This forward-looking session helps sales leaders and founders prepare now with the right strategy, skills, and systems. What We\u2019ll Cover This session combines market intelligence with practical strategy &#8211; designed for founders and sales leaders who want to plan ahead, not react.&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2026-09-15 13:00:00","_EventEndDate":"2026-09-15 14:30:00","_EventStartDateUTC":"2026-09-15 17:00:00","_EventEndDateUTC":"2026-09-15 18:30:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/www.eventbrite.ca\/e\/sales-trends-of-2027-tickets-1987539918399","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-9081","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales Trends of 2027 - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/sales-trends-of-2027\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Trends of 2027 - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online. 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