{"id":8768,"date":"2026-07-23T10:24:04","date_gmt":"2026-07-23T14:24:04","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&p=8768"},"modified":"2026-07-23T10:24:05","modified_gmt":"2026-07-23T14:24:05","slug":"market-research-made-simple-5","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/market-research-made-simple-5\/","title":{"rendered":"Market Research Made Simple"},"content":{"rendered":"
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\n\t\t\n\t\t\tAugust 28\t\t<\/span>\n\n\t\t\t\t\t\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t\n\t\t\t\t10:00 am\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t – \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t11:00 am\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n

Free Self-Paced Online Challenge<\/h3>\n\n\n\n

Date:<\/strong> Available Anytime
Location:<\/strong> Online
Cost:<\/strong> Free<\/p>\n\n\n\n

About This Challenge<\/h3>\n\n\n\n

Before you invest time and money into your business idea, make sure there’s a market for it.<\/p>\n\n\n\n

Market Research Made Simple<\/strong> is a free, self-paced online challenge from the Hamilton Business Centre designed to help entrepreneurs make informed business decisions through practical market research.<\/p>\n\n\n\n

Whether you’re starting your first business or exploring a new idea, this 14-lesson challenge will guide you through the process of understanding your customers, researching your competitors, validating your ideas, and reducing risk before you launch.<\/p>\n\n\n\n

Each lesson is practical, easy to follow, and can be completed at your own pace.<\/p>\n\n\n\n

What You’ll Learn<\/h3>\n\n\n\n

Throughout this challenge, you’ll learn how to:<\/p>\n\n\n\n

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  • Identify the real problem your business solves<\/li>\n\n\n\n
  • Define and understand your ideal customer<\/li>\n\n\n\n
  • Conduct customer interviews that uncover valuable insights<\/li>\n\n\n\n
  • Research competitors and identify market opportunities<\/li>\n\n\n\n
  • Analyze customer reviews and online demand<\/li>\n\n\n\n
  • Evaluate pricing strategies<\/li>\n\n\n\n
  • Research your local market<\/li>\n\n\n\n
  • Use social media as a market research tool<\/li>\n\n\n\n
  • Use AI to organize and analyze your findings<\/li>\n\n\n\n
  • Test your business idea before investing<\/li>\n\n\n\n
  • Turn your research into a practical action plan<\/li>\n<\/ul>\n\n\n\n

    You’ll also receive downloadable worksheets that help you apply what you’ve learned every step of the way.<\/p>\n\n\n\n

    Who Should Attend?<\/h3>\n\n\n\n

    This challenge is ideal for:<\/p>\n\n\n\n

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    • Aspiring entrepreneurs<\/li>\n\n\n\n
    • New business owners<\/li>\n\n\n\n
    • Side-hustle entrepreneurs<\/li>\n\n\n\n
    • Anyone exploring a new business idea<\/li>\n\n\n\n
    • Small business owners looking to better understand their market<\/li>\n<\/ul>\n\n\n\n

      No previous business experience is required.<\/p>\n\n\n\n

      Challenge Details<\/h3>\n\n\n\n
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      • Format:<\/strong> Self-paced online learning<\/li>\n\n\n\n
      • Length:<\/strong> 14 practical lessons<\/li>\n\n\n\n
      • Cost:<\/strong> Free<\/li>\n\n\n\n
      • Access:<\/strong> Available anytime from any device<\/li>\n\n\n\n
      • Accessible:<\/strong> Available in 13+ languages<\/li>\n<\/ul>\n\n\n\n

        Why Take This Challenge?<\/h3>\n\n\n\n

        Too many entrepreneurs build their business on assumptions. This challenge will help you replace guesswork with evidence so you can make smarter decisions, reduce risk, and move forward with greater confidence.<\/p>\n\n\n\n

        Ready to Make Smarter Business Decisions?<\/h3>\n\n\n\n

        Register below to get instant access. You\u2019ll receive an email with a link to the online lesson portal. If you don\u2019t see it within 10\u201315 minutes, please check your junk or spam folder.<\/strong><\/p>\n\n\n\n

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