{"id":8203,"date":"2026-04-20T08:40:05","date_gmt":"2026-04-20T12:40:05","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=8203"},"modified":"2026-04-20T08:41:02","modified_gmt":"2026-04-20T12:41:02","slug":"social-media-101-a-complete-guide-for-small-businesses-4-part-series-2","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/social-media-101-a-complete-guide-for-small-businesses-4-part-series-2\/","title":{"rendered":"Social Media 101 \u2013 A Complete Guide for Small Businesses &#8211; 4 Part Series"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tMay 20\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t12:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t1:00 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<p>Unlock the Power of Social Media to Grow Your Business.<\/p>\n\n\n\n<p>Social media is no longer optional for businesses\u2014it\u2019s essential! But where do you start? How do you know which platforms to use? And how can you create content that actually drives results?<\/p>\n\n\n\n<p>Starting on Wednesday May 20th, 2026&nbsp;<strong>Social Media 101<\/strong>&nbsp;is a four-part training series designed for small business owners, entrepreneurs, and freelancers who want to learn exactly how to build, optimize, and grow their brand online. This is a step-by-step, hands-on training that teaches you how to use social media strategically to increase visibility, attract customers, and grow your business.<\/p>\n\n\n\n<p><strong>WHEN<\/strong>: Weekly 1 hour sessions for 4 weeks \u2013\u00a0<strong>By signing up for week 1 will reserve you a spot for ALL 4 WEEKS.<\/strong>\u00a0If you would prefer, you are welcome to simply sign up for the week you would like to attend based on topic as well.<\/p>\n\n\n\n<p><strong>FORMAT<\/strong>: Each session is a complete how-to guide, allowing you to implement what you learn immediately.<\/p>\n\n\n\n<p>What You\u2019ll Learn Across the 4 Sessions<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lesson 1: The Basics of\u00a0<\/strong><strong>Social Media<\/strong><strong>\u00a0for Business<\/strong>\u00a0\u2013 Learn how to choose the right platforms, set up a professional business profile, and define your target audience.<\/li>\n\n\n\n<li><strong>Lesson 2: Crafting Content That Connects<\/strong>\u00a0\u2013 Discover how to create high-impact content that engages your audience and builds brand loyalty.<\/li>\n\n\n\n<li><strong>Lesson 3: Growing Your Presence &amp; Building Engagement<\/strong>\u00a0\u2013 Learn how to increase followers organically and use engagement strategies that convert.<\/li>\n\n\n\n<li><strong>Lesson 4: Strategic Growth &amp; Personal Branding<\/strong>\u00a0\u2013 Develop a long-term strategy that aligns your personal brand with your business for continued success.<\/li>\n<\/ul>\n\n\n\n<p>Who Is This For?<\/p>\n\n\n\n<p>This program is perfect for business owners, entrepreneurs, and creatives who want to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build a strong social media presence from the ground up.<\/li>\n\n\n\n<li>Learn practical, actionable strategies they can implement immediately.<\/li>\n\n\n\n<li>Stop wasting time on social media and start seeing real results.<\/li>\n<\/ul>\n\n\n\n<p><strong>Why This Workshop?<\/strong><\/p>\n\n\n\n<p>This isn\u2019t just theory-it\u2019s a practical, hands-on guide with real examples, templates, and step-by-step instructions. No more confusion\u2014just clear strategies that work.<\/p>\n\n\n\n<p>Speaker: Taylor Sater<\/p>\n\n\n\n<p>Born and raised in London, Ontario, was eager to leave her serving job and start working in her dream industry with only two months left until she obtained her Bachelor of Commerce with a major in Marketing from Toronto Metropolitan University. However, without her degree in hand, finding a job proved nearly impossible. So, she decided to create her own business, and that&#8217;s how Sater Creative was born. Since then, Taylor has never looked back. She is passionate about building brands and loves seeing both her own and her clients&#8217; visions come to life. One of her greatest joys is watching the work she and her team have created come to life in the world. She recently joined the Business Centre Guelph-Wellington as our Digital Advisor and we are happy to have her on our team!<\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/social-media-101-a-complete-guide-for-small-businesses-4-part-series-tickets-1987536874294\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" 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Overview Unlock the Power of Social Media to Grow Your Business. Social media is no longer optional for businesses\u2014it\u2019s essential! But where do you start? How do you know which platforms to use? And how can you create content that actually drives&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2026-05-20 12:00:00","_EventEndDate":"2026-05-20 13:00:00","_EventStartDateUTC":"2026-05-20 16:00:00","_EventEndDateUTC":"2026-05-20 17:00:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/www.eventbrite.ca\/e\/social-media-101-a-complete-guide-for-small-businesses-4-part-series-tickets-1987536874294","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-8203","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media 101 \u2013 A Complete Guide for Small Businesses - 4 Part Series - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/social-media-101-a-complete-guide-for-small-businesses-4-part-series-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media 101 \u2013 A Complete Guide for Small Businesses - 4 Part Series - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online. 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