{"id":8128,"date":"2026-03-17T14:36:52","date_gmt":"2026-03-17T18:36:52","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=8128"},"modified":"2026-03-17T14:36:53","modified_gmt":"2026-03-17T18:36:53","slug":"google-advertising-how-to-avoid-expensive-mistakes-virtual-2","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/google-advertising-how-to-avoid-expensive-mistakes-virtual-2\/","title":{"rendered":"Google Advertising: How to Avoid Expensive Mistakes (Virtual)"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tApril 14\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t1:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t2:00 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location: <\/strong>Online.<\/p>\n\n\n\n<p>Tackling ten common and expensive mistakes managing your Google Ads, and how to fix them.<\/p>\n\n\n\n<p><strong>About the workshop<\/strong><\/p>\n\n\n\n<p>Google Ads can be very profitable. However, basic mistakes will trigger a drain your cash and leave frustrated. This seminar shows you how to stay on the profitable side of Google Ads!<\/p>\n\n\n\n<p>In this&nbsp;<strong>beginner level<\/strong>&nbsp;seminar, we\u2019ll run through how to avoid common mistakes and ensure you know how your ads are performing: down ten common costly Google Ads mistakes many \u201cdo it your selfers\u201d make and how to fix them; including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to manage automated bidding<\/li>\n\n\n\n<li>Keyword match types and what works best for you<\/li>\n\n\n\n<li>Targeting the right user<\/li>\n\n\n\n<li>Making sure conversion tracking is working<\/li>\n\n\n\n<li>Set up for success<\/li>\n\n\n\n<li>The rest will surprise you<\/li>\n<\/ul>\n\n\n\n<p>You won\u2019t want to miss this if you are thinking about or managing your own Google Ads account. We\u2019ll get your account converting in no time.<\/p>\n\n\n\n<p>This seminar is specifically for businesses that want to manage their own Google Ads account.<\/p>\n\n\n\n<p><strong>About the Presenter<\/strong><\/p>\n\n\n\n<p>This webinar is presented by David Bird, Founder and Principal of Bird\u2019s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012. and is a recognized digital advertising and promotion expert.<\/p>\n\n\n\n<p>David specializes in managing modest budget, small business Google Ads accounts.<\/p>\n\n\n\n<p>David offers a full series of seminars about getting your business found on Google, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Ads<\/li>\n\n\n\n<li>SEO with Google Business Profile<\/li>\n\n\n\n<li>Google Analytics 4 (GA4)<\/li>\n<\/ul>\n\n\n\n<p><em>*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.<\/em><\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/google-advertising-how-to-avoid-expensive-mistakes-virtual-tickets-1984402936602\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 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Tackling ten common and expensive mistakes managing your Google Ads, and how to fix them. About the workshop Google Ads can be very profitable. However, basic mistakes will trigger a drain your cash and leave frustrated. 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