{"id":8107,"date":"2026-03-04T12:28:11","date_gmt":"2026-03-04T17:28:11","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&p=8107"},"modified":"2026-03-04T12:28:12","modified_gmt":"2026-03-04T17:28:12","slug":"branding-that-works-a-practical-workshop-for-start-ups-small-businesses","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/branding-that-works-a-practical-workshop-for-start-ups-small-businesses\/","title":{"rendered":"Branding That Works: A Practical Workshop for Start-Ups & Small Businesses"},"content":{"rendered":"
\n\t

\n\t\t\n\t\t\tApril 14\t\t<\/span>\n\n\t\t\t\t\t\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t\n\t\t\t\t12:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t – \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t1:00 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n

Location:<\/strong> Online.<\/p>\n\n\n\n

Your brand is more than a logo – it\u2019s what people think, feel, and say about your business. In a world where customers are overwhelmed with choices, a strong, consistent brand helps you stand out, build trust, and grow with confidence.<\/p>\n\n\n\n

This interactive Lunch & Learn workshop is designed specifically for start-ups and small business owners<\/strong> who want to create a brand that actually works in the real world – not just looks good on paper.<\/p>\n\n\n\n

Led by JD Bradshaw<\/strong>, Founder of rs&mg<\/strong>, this session breaks down branding into clear, practical steps you can apply immediately to your business – no jargon, no fluff.<\/p>\n\n\n\n

What You\u2019ll Learn<\/h3>\n\n\n\n
    \n
  • What a brand\u00a0really<\/em>\u00a0is –\u00a0and why it matters more than ever for small businesses<\/li>\n\n\n\n
  • The\u00a0first three things<\/strong>\u00a0you should do\u00a0before<\/em>\u00a0designing a logo<\/li>\n\n\n\n
  • How to clearly define your\u00a0target audience and buyer personas<\/strong><\/li>\n\n\n\n
  • How to position your business against competitors<\/li>\n\n\n\n
  • The role of\u00a0mission, vision, and values<\/strong>\u00a0in building long-term brand trust<\/li>\n\n\n\n
  • The key\u00a0visual and non-visual components<\/strong>\u00a0of a strong brand<\/li>\n\n\n\n
  • The\u00a0top 5 branding mistakes<\/strong>\u00a0small businesses make –\u00a0and how to avoid them<\/li>\n\n\n\n
  • How consistency builds credibility across websites, social media, and customer experiences<\/li>\n<\/ul>\n\n\n\n

    Who This Workshop Is For<\/h3>\n\n\n\n
      \n
    • Start-ups and early-stage entrepreneurs<\/li>\n\n\n\n
    • Small business owners looking to refine or refresh their brand<\/li>\n\n\n\n
    • Business owners who feel their branding isn\u2019t attracting the\u00a0right<\/em>\u00a0customers<\/li>\n\n\n\n
    • Anyone who created a logo first –\u00a0and now isn\u2019t sure what to do next<\/li>\n<\/ul>\n\n\n\n

      What You\u2019ll Walk Away With<\/h3>\n\n\n\n
        \n
      • A clearer understanding of who your brand is\u00a0for<\/em><\/li>\n\n\n\n
      • A stronger foundation for future marketing and design decisions<\/li>\n\n\n\n
      • Practical insights you can use immediately –\u00a0whether you DIY or work with an agency<\/li>\n\n\n\n
      • Confidence in how your business shows up across every customer touchpoint<\/li>\n<\/ul>\n\n\n\n

        This workshop is ideal for business owners who want to stop guessing, avoid costly branding mistakes, and build a brand that supports long-term growth.<\/p>\n\n\n\n

        About the presenter:<\/strong> <\/p>\n\n\n\n

        JD Bradshaw is a Creative Director and Business Development leader with more than 35 years of experience. He has worked with international, national, and boutique agencies and has partnered with top global brands to create and deliver award winning omni-channel communications campaigns. For 17 of those years, JD ran his own branding, creative, and advertising consultancy, building businesses and brands from the ground up. Seven years ago, in addition to running his agency, he returned to school to earn his Master of Design degree to deepen his strategic foundation, and three years ago he became a Professor teaching branding, advertising, and marketing.<\/p>\n\n\n\n

        Today, he is the Founder and operator of rs&mg, a boutique agency specializing in branding and creative content to help start-ups and small businesses differentiate themselves in the marketplace and strategically position their business for sustainable success.<\/p>\n\n\n\n

        Registration is required. A virtual webinar link will be sent to registrants upon registration.<\/strong><\/p>\n\n\n\n

        The workshop will begin promptly at 12 pm. If you are unable to attend, please cancel your registration via email or call 905-540-6400.<\/p>\n\n\n

        \n\t\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t
        \n\t\t
        \n\t\t\t