{"id":7885,"date":"2026-02-02T11:45:10","date_gmt":"2026-02-02T16:45:10","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=7885"},"modified":"2026-02-02T11:45:11","modified_gmt":"2026-02-02T16:45:11","slug":"e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/","title":{"rendered":"E-Commerce 201: Mastering 3 Pillars &#8211; Acquisition, Conversion &amp; Retention"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tFebruary 23\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t2:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t3:30 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p>Purpose-built strategies for small businesses navigating today\u2019s fast-paced online market.<\/p>\n\n\n\n<p><strong>About the workshop:<\/strong><\/p>\n\n\n\n<p>You\u2019ve validated your idea and taken the first steps toward launching your online store &#8211; now it&#8217;s time to grow!<\/p>\n\n\n\n<p>In this follow-up to our&nbsp;<em>&#8216;Intro to E-Commerce: From Idea to First Sale in Ten Steps&#8217;<\/em>&nbsp;session, we\u2019ll dive deeper into what it takes to build and scale a successful e-commerce business.<\/p>\n\n\n\n<p>This workshop will focus on the three foundational pillars of e-commerce:&nbsp;<strong>acquisition<\/strong>,&nbsp;<strong>conversion<\/strong>, and&nbsp;<strong>retention<\/strong>. You\u2019ll learn how to attract the right customers, turn visitors into buyers, and keep them coming back &#8211; all using proven strategies tailored for small businesses operating in today\u2019s fast-moving digital marketplace.<\/p>\n\n\n\n<p>Whether you\u2019re in the early stages of building your store or already making sales, this webinar will equip you with practical, actionable insights to help you strengthen your brand, improve performance, and grow sustainably.<\/p>\n\n\n\n<p><em>*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.<\/em><\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-tickets-1980894018333\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__button-text\"\n\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\taria-controls=\"tribe-events-subscribe-dropdown-content\"\n\t\t\t\t\t\t\taria-label=\"View links to add events to your calendar\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdd to calendar\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20260223T140000\/20260223T153000&#038;text=E-Commerce%20201%3A%20Mastering%203%20Pillars%20%26%238211%3B%20Acquisition%2C%20Conversion%20%26amp%3B%20Retention&#038;details=%3Cp%3E%3Cstrong%3ELocation%3A%3C%2Fstrong%3E+Online.%3C%2Fp%3E+%3Cp%3EPurpose-built+strategies+for+small+businesses+navigating+today%E2%80%99s+fast-paced+online+market.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EAbout+the+workshop%3A%3C%2Fstrong%3E%3C%2Fp%3E+%3Cp%3EYou%E2%80%99ve+validated+your+idea+and+taken+the+first+steps+toward+launching+your+online+store+-+now+it%27s+time+to+grow%21%3C%2Fp%3E+%3Cp%3EIn+this+follow-up+to+our%26nbsp%3B%3Cem%3E%27Intro+to+E-Commerce%3A+From+Idea+to+First+Sale+in+Ten+Steps%27%3C%2Fem%3E%26nbsp%3Bsession%2C+we%E2%80%99ll+dive+deeper+into+what+it+takes+to+build+and+scale+a+successful+e-commerce+business.%3C%2Fp%3E+%3Cp%3EThis+workshop+will+focus+on+the+three+foundational+pillars+of+e-commerce%3A%26nbsp%3B%3Cstrong%3Eacquisition%3C%2Fstrong%3E%2C%26nbsp%3B%3Cstrong%3Econversion%3C%2Fstrong%3E%2C+and%26nbsp%3B%3Cstrong%3Eretention%3C%2Fstrong%3E.+You%E2%80%99ll+learn+how+to+attract+the+right+customers%2C+turn+visitors+into+buyers%2C+and+keep+them+coming+back+-+all+using+proven+strategies+tailored+for+small+businesses+operating+in+today%E2%80%99s+fast-moving+digital+marketplace.%3C%2Fp%3E+%3Cp%3EWhether+you%E2%80%99re+in+the+early+stages+of%3C%2Fp%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fe-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2%2F%29&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Location: Online. Purpose-built strategies for small businesses navigating today\u2019s fast-paced online market. About the workshop: You\u2019ve validated your idea and taken the first steps toward launching your online store &#8211; now it&#8217;s time to grow! In this follow-up to our&nbsp;&#8216;Intro to E-Commerce: From Idea&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2026-02-23 14:00:00","_EventEndDate":"2026-02-23 15:30:00","_EventStartDateUTC":"2026-02-23 19:00:00","_EventEndDateUTC":"2026-02-23 20:30:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/www.eventbrite.ca\/e\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-tickets-1980894018333","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-7885","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion &amp; Retention - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion &amp; Retention - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online. Purpose-built strategies for small businesses navigating today\u2019s fast-paced online market. About the workshop: You\u2019ve validated your idea and taken the first steps toward launching your online store &#8211; now it&#8217;s time to grow! In this follow-up to our&nbsp;&#8216;Intro to E-Commerce: From Idea&#8230;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton Business Centre\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T16:45:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/\",\"url\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/\",\"name\":\"E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion &amp; Retention - Hamilton Business Centre\",\"isPartOf\":{\"@id\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#website\"},\"datePublished\":\"2026-02-02T16:45:10+00:00\",\"dateModified\":\"2026-02-02T16:45:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Events\",\"item\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/workshops\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-Commerce 201: Mastering 3 Pillars &#8211; Acquisition, Conversion &amp; Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#website\",\"url\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/\",\"name\":\"Hamilton Business Centre\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion &amp; Retention - Hamilton Business Centre","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/","og_locale":"en_US","og_type":"article","og_title":"E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion &amp; Retention - Hamilton Business Centre","og_description":"Location: Online. Purpose-built strategies for small businesses navigating today\u2019s fast-paced online market. About the workshop: You\u2019ve validated your idea and taken the first steps toward launching your online store &#8211; now it&#8217;s time to grow! In this follow-up to our&nbsp;&#8216;Intro to E-Commerce: From Idea&#8230;","og_url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/","og_site_name":"Hamilton Business Centre","article_modified_time":"2026-02-02T16:45:11+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/","url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/","name":"E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion &amp; Retention - Hamilton Business Centre","isPartOf":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#website"},"datePublished":"2026-02-02T16:45:10+00:00","dateModified":"2026-02-02T16:45:11+00:00","breadcrumb":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Events","item":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/workshops\/"},{"@type":"ListItem","position":2,"name":"E-Commerce 201: Mastering 3 Pillars &#8211; Acquisition, Conversion &amp; Retention"}]},{"@type":"WebSite","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#website","url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/","name":"Hamilton Business Centre","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"}]}},"_links":{"self":[{"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/tribe_events\/7885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/tribe_events"}],"about":[{"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/types\/tribe_events"}],"author":[{"embeddable":true,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/users\/8"}],"version-history":[{"count":0,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/tribe_events\/7885\/revisions"}],"wp:attachment":[{"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/media?parent=7885"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/tags?post=7885"},{"taxonomy":"tribe_events_cat","embeddable":true,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/tribe_events_cat?post=7885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}