{"id":7720,"date":"2025-11-24T11:11:35","date_gmt":"2025-11-24T16:11:35","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=7720"},"modified":"2025-11-24T11:11:37","modified_gmt":"2025-11-24T16:11:37","slug":"business-fundamentals-marketing-sales-2","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/business-fundamentals-marketing-sales-2\/","title":{"rendered":"Business Fundamentals: Marketing &amp; Sales"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tDecember 11, 2025\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t9:30 am\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t11:30 am\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<p>This session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics.<\/p>\n\n\n\n<p>Marketing and Sales:&nbsp;<strong>Marketing drives sales. Let\u2019s build your strategy.<\/strong><\/p>\n\n\n\n<p>Without a clear marketing and sales strategy, your business risks wasting time, money\u2014and missing out on customers. In BACD\u2019s&nbsp;<strong>Marketing &amp; Sales Session<\/strong>, you\u2019ll learn how to attract the right audience, build your brand, and convert leads into loyal clients.<\/p>\n\n\n\n<p>We\u2019ll help you create a strategy that works for your business and budget.<\/p>\n\n\n\n<p>Here\u2019s what we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Branding and your value proposition<\/li>\n\n\n\n<li>Online and offline marketing tactics<\/li>\n\n\n\n<li>Lead generation and client acquisition<\/li>\n\n\n\n<li>Sales strategy and follow-up process<\/li>\n\n\n\n<li>Digital tools and web elements that support growth<\/li>\n<\/ul>\n\n\n\n<p>This session is part of our&nbsp;<strong>Business Fundamentals Series<\/strong>, which also includes Start Up, Business Planning, and Finance &amp; Operations. 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Overview This session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics. Marketing and Sales:&nbsp;Marketing drives sales. Let\u2019s build your strategy. 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