{"id":7654,"date":"2025-10-22T16:06:13","date_gmt":"2025-10-22T20:06:13","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&p=7654"},"modified":"2025-10-22T16:06:14","modified_gmt":"2025-10-22T20:06:14","slug":"brick-and-mortar-businesses-selling-to-the-experience-driven-customer","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/brick-and-mortar-businesses-selling-to-the-experience-driven-customer\/","title":{"rendered":"Brick and Mortar Businesses: Selling to the Experience-Driven Customer"},"content":{"rendered":"
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\n\t\t\n\t\t\tNovember 12, 2025\t\t<\/span>\n\n\t\t\t\t\t\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t\n\t\t\t\t1:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t – \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t2:30 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n

Today\u2019s consumers aren\u2019t just shopping\u2014they\u2019re looking for connection, meaning, and memorable experiences. This session is designed specifically for brick-and-mortar businesses that want to create more than just transactions<\/strong>.<\/p>\n\n\n\n

We\u2019ll explore how emotional triggers, curated service, and sensory design can enhance your customer\u2019s experience, increase return visits, and strengthen brand loyalty.<\/p>\n\n\n\n

Through real examples and actionable tips, you\u2019ll learn how to shift your selling approach from transactional to relationship-based<\/strong>, transforming your storefront into a destination customers remember\u2014and return to.<\/p>\n\n\n\n

What You\u2019ll Learn<\/strong><\/h3>\n\n\n\n
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  • How to create emotional connections that lead to long-term loyalty<\/li>\n\n\n\n
  • Easy, affordable ways to enhance the in-store experience<\/li>\n\n\n\n
  • How to turn everyday transactions into customer-first moments<\/li>\n<\/ul>\n\n\n\n

    Key Highlights<\/strong><\/h3>\n\n\n\n
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    • \u201cSurprise and delight\u201d techniques that create buzz<\/li>\n\n\n\n
    • Experiential marketing strategies to drive foot traffic<\/li>\n\n\n\n
    • Using storytelling to build your brand identity and reputation<\/li>\n<\/ul>\n\n\n\n

      About the Speaker:<\/h3>\n\n\n\n

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      Michael Izzi is a highly accomplished professional with a diverse academic background and a wealth of experience in the business world. He holds a Master of Business Administration (MBA) from the Smith School of Business at Queen’s University, a Juris Doctor (JD) from Queen’s University, and a Bachelor of Arts degree from York University.<\/p>\n\n\n\n

      As a Consultant at Change Connect, Michael leverages his extensive education and expertise to deliver valuable insights and solutions to clients seeking transformative change. His role as a Sales Consultant is multifaceted, involving responsibilities such as market analysis, client engagement, and strategic planning. Michael excels at identifying opportunities for growth, crafting innovative sales strategies, and fostering long-lasting client relationships.<\/p>\n\n\n\n

      Michael’s impressive professional journey also includes a noteworthy history as a Chief Revenue Officer, where he was responsible for driving revenue growth and shaping the financial future of the organizations he served. His prior role as a Business Development Representative equipped him with the skills necessary to identify and nurture new business opportunities, contributing significantly to his career’s success.<\/p>\n\n\n\n

      Throughout his career, Michael Izzi has consistently demonstrated a strong commitment to excellence, strategic thinking, and a results-driven approach. His unique blend of legal acumen and business acuity has made him a valuable asset in the fields of sales, revenue generation, and business development. Michael’s passion for driving positive change and his ability to adapt to evolving business landscapes make him a dynamic and influential professional in his field.<\/p>\n\n\n

      \n\t\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t
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