{"id":7427,"date":"2025-08-27T11:13:05","date_gmt":"2025-08-27T15:13:05","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=7427"},"modified":"2025-08-27T11:13:06","modified_gmt":"2025-08-27T15:13:06","slug":"e-commerce-201-mastering-3-pillars-acquisition-conversion-retention","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention\/","title":{"rendered":"E-Commerce 201: Mastering 3 Pillars &#8211; Acquisition, Conversion &amp; Retention"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tSeptember 12, 2025\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t1:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t2:30 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p><strong>About the workshop:<\/strong><\/p>\n\n\n\n<p>You\u2019ve validated your idea and taken the first steps toward launching your online store\u2014now it&#8217;s time to grow! In this follow-up to our &#8221; Intro to E-Commerce: From Idea to First Sale in Ten Steps\u201d session, we\u2019ll dive deeper into what it takes to build and scale a successful e-commerce business.<\/p>\n\n\n\n<p>This session will focus on the three foundational pillars of e-commerce:&nbsp;<strong>acquisition<\/strong>,&nbsp;<strong>conversion<\/strong>, and&nbsp;<strong>retention<\/strong>. You\u2019ll learn how to attract the right customers, turn visitors into buyers, and keep them coming back\u2014all using proven strategies tailored for small businesses operating in today\u2019s fast-moving digital marketplace.<\/p>\n\n\n\n<p>Whether you\u2019re in the early stages of building your store or already making sales, this webinar will equip you with practical, actionable insights to help you strengthen your brand, improve performance, and grow sustainably.<\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-tickets-1618486008219\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div 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links to add events to your calendar\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdd to calendar\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20250912T130000\/20250912T143000&#038;text=E-Commerce%20201%3A%20Mastering%203%20Pillars%20%26%238211%3B%20Acquisition%2C%20Conversion%20%26amp%3B%20Retention&#038;details=%3Cp%3E%3Cstrong%3ELocation%3A%3C%2Fstrong%3E+Online.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EAbout+the+workshop%3A%3C%2Fstrong%3E%3C%2Fp%3E+%3Cp%3EYou%E2%80%99ve+validated+your+idea+and+taken+the+first+steps+toward+launching+your+online+store%E2%80%94now+it%27s+time+to+grow%21+In+this+follow-up+to+our+%22+Intro+to+E-Commerce%3A+From+Idea+to+First+Sale+in+Ten+Steps%E2%80%9D+session%2C+we%E2%80%99ll+dive+deeper+into+what+it+takes+to+build+and+scale+a+successful+e-commerce+business.%3C%2Fp%3E+%3Cp%3EThis+session+will+focus+on+the+three+foundational+pillars+of+e-commerce%3A%26nbsp%3B%3Cstrong%3Eacquisition%3C%2Fstrong%3E%2C%26nbsp%3B%3Cstrong%3Econversion%3C%2Fstrong%3E%2C+and%26nbsp%3B%3Cstrong%3Eretention%3C%2Fstrong%3E.+You%E2%80%99ll+learn+how+to+attract+the+right+customers%2C+turn+visitors+into+buyers%2C+and+keep+them+coming+back%E2%80%94all+using+proven+strategies+tailored+for+small+businesses+operating+in+today%E2%80%99s+fast-moving+digital+marketplace.%3C%2Fp%3E+%3Cp%3EWhether+you%E2%80%99re+in+the+early+stages+of+building+your+store+or+already+making+sales%2C+this+webinar+will+equip+you+with+practical%2C+actionable+insights+to+help+you+strengthen%3C%2Fp%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fe-commerce-201-mastering-3-pillars-acquisition-conversion-retention%2F%29&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener 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noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Location: Online. About the workshop: You\u2019ve validated your idea and taken the first steps toward launching your online store\u2014now it&#8217;s time to grow! In this follow-up to our &#8221; Intro to E-Commerce: From Idea to First Sale in Ten Steps\u201d session, we\u2019ll dive deeper&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2025-09-12 13:00:00","_EventEndDate":"2025-09-12 14:30:00","_EventStartDateUTC":"2025-09-12 17:00:00","_EventEndDateUTC":"2025-09-12 18:30:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/www.eventbrite.ca\/e\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-tickets-1618486008219","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-7427","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion &amp; Retention - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce 201: Mastering 3 Pillars - Acquisition, Conversion &amp; Retention - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online. 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