{"id":7145,"date":"2025-07-23T11:07:56","date_gmt":"2025-07-23T15:07:56","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=7145"},"modified":"2025-07-23T11:07:58","modified_gmt":"2025-07-23T15:07:58","slug":"google-advertising-the-business-owners-starter-guide-virtual","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/google-advertising-the-business-owners-starter-guide-virtual\/","title":{"rendered":"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual)"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tAugust 20, 2025\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t10:00 am\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t11:00 am\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p>You\u2019ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is, Google Advertising can be very powerful when done properly.<\/p>\n\n\n\n<p>So now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop!<\/p>\n\n\n\n<p>In this free seminar designed specifically for business owners, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it\u2019s right for your business and how it may benefit your marketing strategy.<\/p>\n\n\n\n<p>By the end of the session, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment and analyze the data.<\/p>\n\n\n\n<p>If you\u2019ve ever been curious about Google Advertising and its potential for your business, you don\u2019t want to miss this session!<\/p>\n\n\n\n<p><strong>Who should attend:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New business owners entering the market and aiming to get the word out quickly<\/li>\n\n\n\n<li>Entrepreneurs and consultants wanting to brush up on their knowledge<\/li>\n\n\n\n<li>Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy<\/li>\n<\/ul>\n\n\n\n<p><strong>What you will learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Google Advertising is so powerful<\/li>\n\n\n\n<li>Identifying the right key words based on your budget<\/li>\n<\/ul>\n\n\n\n<p>How to set the \u2018right\u2019 budget, both realistic and efficient<\/p>\n\n\n\n<p><strong>About the Presenter<\/strong><\/p>\n\n\n\n<p>This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of&nbsp;<a href=\"http:\/\/birdseyemarketing.com\/?utm_source=Speaking&amp;utm_campaign=AdWordsOutline&amp;utm_medium=InvestOtt\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bird\u2019s Eye Marketing<\/strong><\/a>, an Ottawa-based firm that specializes in helping businesses get found on Google.<\/p>\n\n\n\n<p>David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.<\/p>\n\n\n\n<p>David offers a full series of seminars relating to Google solutions that get your business found online, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics 4 (GA4)<\/li>\n\n\n\n<li>Google Ads<\/li>\n\n\n\n<li>Google Business Profile &amp; SEO (search engine optimization)<\/li>\n<\/ul>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/google-advertising-the-business-owners-starter-guide-virtual-tickets-1478669573499\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" 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class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20250820T100000\/20250820T110000&#038;text=Google%20Advertising%3A%20The%20Business%20Owner%E2%80%99s%20Starter%20Guide%20%28Virtual%29&#038;details=%3Cp%3E%3Cstrong%3ELocation%3A%3C%2Fstrong%3E+Online.%3C%2Fp%3E+%3Cp%3EYou%E2%80%99ve+probably+heard+of+Google+Advertising+and+may+have+even+received+various+feedback+from+other+business+owners.+The+fact+is%2C+Google+Advertising+can+be+very+powerful+when+done+properly.%3C%2Fp%3E+%3Cp%3ESo+now+is+the+time+to+stop+listening+to+others+and+to+forge+your+own+opinion+by+participating+in+our+upcoming+workshop%21%3C%2Fp%3E+%3Cp%3EIn+this+free+seminar+designed+specifically+for+business+owners%2C+we+will+unveil+the+facts+about+this+often-misunderstood+online+promotion+tool+and+lay+out+a+framework+to+help+you+decide+if+it%E2%80%99s+right+for+your+business+and+how+it+may+benefit+your+marketing+strategy.%3C%2Fp%3E+%3Cp%3EBy+the+end+of+the+session%2C+you+will+have+a+solid+understanding+of+how+Google+Ads+are+priced%2C+how+to+set+a+realistic+budget%2C+and+how+to+identify+your+return+on+investment+and+analyze+the+data.%3C%2Fp%3E+%3Cp%3EIf+you%E2%80%99ve+ever+been+curious+about+Google+Advertising+and+its+potential+for+your+business%2C+you+don%E2%80%99t+want+to+miss+this+session%21%3C%2Fp%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fgoogle-advertising-the-business-owners-starter-guide-virtual%2F%29&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow 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You\u2019ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is, Google Advertising can be very powerful when done properly. So now is the time to stop listening to others and to forge&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2025-08-20 10:00:00","_EventEndDate":"2025-08-20 11:00:00","_EventStartDateUTC":"2025-08-20 14:00:00","_EventEndDateUTC":"2025-08-20 15:00:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/www.eventbrite.ca\/e\/google-advertising-the-business-owners-starter-guide-virtual-tickets-1478669573499","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-7145","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/google-advertising-the-business-owners-starter-guide-virtual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Advertising: The Business Owner\u2019s Starter Guide (Virtual) - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online. 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