{"id":6367,"date":"2025-02-05T08:19:57","date_gmt":"2025-02-05T13:19:57","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=6367"},"modified":"2025-02-05T08:23:30","modified_gmt":"2025-02-05T13:23:30","slug":"inclusivity-series-scaling-up-leveraging-the-45-fractional-workforce","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/inclusivity-series-scaling-up-leveraging-the-45-fractional-workforce\/","title":{"rendered":"Inclusivity Series: Scaling Up &#8211; Leveraging the 45+ Fractional Workforce"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tFebruary 26, 2025\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t12:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t1:00 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p>Join us to learn how you can leverage cost-effective proven 45+ talent as plug and play with Elderberry.work!<\/p>\n\n\n\n<p>Most start-ups and SMEs are worried about meeting their targets due to talent shortages. But as Statscan found, for knowledge workers it\u2019s more of a talent mismatch: the talent is out there but not easily found.<\/p>\n\n\n\n<p>We attract, aggregate, and make age 45+ talent easily discoverable on our platform. Age 45+ experience creates value for businesses in 5 key ways. Not as overhead but as a plug and play variable cost \u2013 consults, contracts, freelancers, fractional. All functions, seniorities, industries. Start-ups and SMEs love to tap into our growing pipeline of cost-effective knowledge transfer as their needs evolve.<\/p>\n\n\n\n<p><strong>What You\u2019ll Learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value<\/strong>&nbsp;of efficiently tapping into proven business experience, by hearing from 5 businesspeople covering key startup and SME challenges.<\/li>\n\n\n\n<li><strong>Approach<\/strong>: How to accelerate growth without extra overhead, by taking a flexible workforce approach leveraging consultants, contractors, freelancers, fractionals as a variable cost.<\/li>\n\n\n\n<li><strong>Pipeline<\/strong>: Where to find an untapped pipeline of proven business experience, all functions, seniorities, industries, and why that pipeline focuses on age 45+.<\/li>\n\n\n\n<li><strong>Access<\/strong>: When to access proven, curated talent to quickly get to a shortlist and use talent as easily as plug and play \u2013 on-demand, self-serve, one stop shop.<\/li>\n<\/ul>\n\n\n\n<p>This webinar will bring to life the challenges and solutions start-ups face, including a panel of 4 experienced businesspeople representing finance, growth\/business development\/ sales, operations\/process improvements, and general management\/marketing\/product launches, in Canada ad US.<\/p>\n\n\n\n<p><strong>Session Agenda<\/strong><\/p>\n\n\n\n<p><strong>Introduction<\/strong>&nbsp;to Elderberry.work\u2019s solution to chronic talent shortages and knowledge gaps for start-ups and SMEs. David, Elderberry.work &#8211; Q&amp;A<\/p>\n\n\n\n<p><strong>Panel Discussion<\/strong><\/p>\n\n\n\n<p>Featuring 4 experienced businesspeople accessible through Elderberry.work. All have experience with start-ups, SMEs, and large companies.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Operations<\/strong>&nbsp;\u2013 Darren\u2019s experience in technology and manufacturing includes strategy and leadership, operationalizing the company strategies, targeted growth through tech tools and analytics, and optimization.<\/li>\n\n\n\n<li><strong>Finance<\/strong>&nbsp;\u2013 Stuart is a Fractional CFO with deep experience on cash flow, financial strategies, M&amp;A, and operating in the US and Canada.<\/li>\n\n\n\n<li><strong>General Management\/Marketing\/Launches<\/strong>&nbsp;\u2013 Mike\u2019s broad experience with consumer goods products, cleantech, and retail management includes growth strategies, business development and sales, product launches, transformation and optimization, in the US and Canada.<\/li>\n\n\n\n<li><strong>Business Development\/Enablement\/Sales<\/strong>&nbsp;\u2013 Steven has extensive experience in technology markets driving significant growth strategies and results, cross functional project management, and process optimization.<\/li>\n<\/ul>\n\n\n\n<p><strong>Hosted by: Innovation Factory.<\/strong><\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t<\/div>\n\n\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/inclusivity-series-scaling-up-leveraging-the-45-fractional-workforce-tickets-1197400309559\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" 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Join us to learn how you can leverage cost-effective proven 45+ talent as plug and play with Elderberry.work! Most start-ups and SMEs are worried about meeting their targets due to talent shortages. But as Statscan found, for knowledge workers it\u2019s more of&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2025-02-26 12:00:00","_EventEndDate":"2025-02-26 13:00:00","_EventStartDateUTC":"2025-02-26 17:00:00","_EventEndDateUTC":"2025-02-26 18:00:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/www.eventbrite.ca\/e\/inclusivity-series-scaling-up-leveraging-the-45-fractional-workforce-tickets-1197400309559","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"USD","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-6367","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inclusivity Series: Scaling Up - Leveraging the 45+ Fractional Workforce - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/inclusivity-series-scaling-up-leveraging-the-45-fractional-workforce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inclusivity Series: Scaling Up - Leveraging the 45+ Fractional Workforce - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online. 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