{"id":59,"date":"2019-06-24T12:34:04","date_gmt":"2019-06-24T16:34:04","guid":{"rendered":"http:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=59"},"modified":"2019-07-24T11:09:43","modified_gmt":"2019-07-24T15:09:43","slug":"seo-fundamentals","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/seo-fundamentals\/","title":{"rendered":"SEO Fundamentals"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tAugust 12, 2019\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t5:30 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t8:30 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<a class=\"js-d-scroll-to listing-organizer-name text-default\" href=\"https:\/\/www.eventbrite.ca\/e\/maximizing-your-online-advertising-digital-marketing-budget-hamilton-workshop-registration-60764737967?aff=host#listing-organizer\" target=\"_blank\" rel=\"noopener noreferrer\" data-xd-wired=\"scroll-to\">The Ontario Digital Main Street Initiative<\/a>&nbsp;is hosting a FREE workshop as part of the&nbsp;<strong>Digital Main Street Project<\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search. This beginner workshop will teach you how to optimize your web site and digital presence for Google without costing you money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>You\u2019ll learn:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What Search Engine Optimization (SEO) is and how Google and other search engines work.<\/li><li>How to successfully conduct keyword research so you can choose which keywords will attract theright website visitors.<\/li><li>How to write website content with Google in mind, and how to leverage different types of contentto generate the best search engine results.<\/li><li>How listing and ranking websites can increase your SEO power.<\/li><li>How to use social media and links from other websites to improve your Google ranking.<\/li><li>How to measure your SEO efforts to see what\u2019s working and what\u2019s not.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This workshop is a&nbsp;<strong><em>free<\/em>&nbsp;<\/strong>workshop for main street small businesses in Hamilton.&nbsp;Laptop computers aren&#8217;t absolutely necessary for this class, but we recommend bringing a laptop to follow along.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seating is limited. Registration is required &#8211; please click here to register:<\/strong><a href=\"https:\/\/www.eventbrite.com\/e\/seo-fundamentals-hamilton-workshop-registration-61762489268?aff=host\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.eventbrite.com\/e\/seo-fundamentals-hamilton-workshop-registration-61762489268?aff=host<\/a><\/p>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__button-text\"\n\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\taria-controls=\"tribe-events-subscribe-dropdown-content\"\n\t\t\t\t\t\t\taria-label=\"View links to add events to your calendar\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdd to calendar\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20190812T173000\/20190812T203000&#038;text=SEO%20Fundamentals&#038;details=%3Cp%3EThe%26nbsp%3B%3Ca+class%3D%22js-d-scroll-to+listing-organizer-name+text-default%22+href%3D%22https%3A%2F%2Fwww.eventbrite.ca%2Fe%2Fmaximizing-your-online-advertising-digital-marketing-budget-hamilton-workshop-registration-60764737967%3Faff%3Dhost%23listing-organizer%22+target%3D%22_blank%22+rel%3D%22noopener+noreferrer%22+data-xd-wired%3D%22scroll-to%22%3EThe+Ontario+Digital+Main+Street+Initiative%3C%2Fa%3E%26nbsp%3Bis+hosting+a+FREE+workshop+as+part+of+the%26nbsp%3B%3Cstrong%3EDigital+Main+Street+Project%3C%2Fstrong%3E%21%3C%2Fp%3E+%3Cp%3EYou+have+a+website%2C+but+how+do+customers+find+it%3F+You+need+to+drive+traffic+to+your+website+by+making+sure+your+business+shows+up+on+Google+when+customers+search.+This+beginner+workshop+will+teach+you+how+to+optimize+your+web+site+and+digital+presence+for+Google+without+costing+you+money.%3C%2Fp%3E+%3Cp%3E%3Cem%3EYou%E2%80%99ll+learn%3A%3C%2Fem%3E%3C%2Fp%3E+%3Cul%3E%3Cli%3EWhat+Search+Engine+Optimization+%28SEO%29+is+and+how+Google+and+other+search+engines+work.%3C%2Fli%3E%3Cli%3EHow+to+successfully+conduct+keyword+research+so+you+can+choose+which+keywords+will+attract+th%3C%2Fli%3E%3C%2Ful%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fseo-fundamentals%2F%29&#038;location=Hamilton%20Business%20Centre,%20City%20Hall,%20Main%20Floor,%2071%20Main%20Street%20West,%201st%20Floor%20City%20Hall,%20Hamilton,%20Ontario,%20L8P%204Y5,%20Canada&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div  class=\"tribe-events-single-section tribe-events-event-meta primary tribe-clearfix\" >\n\t\n\t\n<div class=\"tribe-events-meta-group tribe-events-meta-group-details\">\n\t<h3 class=\"tribe-events-single-section-title\">\n\t\t\t\t\tDetails\t\t\n\t<\/h3>\n\t<ul class=\"tribe-events-meta-list\">\n\n\t\t\n\t\t\t<li class=\"tribe-events-meta-item\">\n\t\t\t\t<span class=\"tribe-events-meta-label\">Date:<\/span>\n\t\t\t\t<span class=\"tribe-events-meta-value\">\n\t\t\t\t\t<abbr class=\"tribe-events-abbr tribe-events-start-date published dtstart\" title=\"2019-08-12\"> August 12, 2019 <\/abbr>\n\t\t\t\t<\/span>\n\t\t\t<\/li>\n\n\t\t\t<li class=\"tribe-events-meta-item\">\n\t\t\t\t<span class=\"tribe-events-meta-label\">Time:<\/span>\n\t\t\t\t<span class=\"tribe-events-meta-value\">\n\t\t\t\t\t<div class=\"tribe-events-abbr tribe-events-start-time published dtstart\" title=\"2019-08-12\">\n\t\t\t\t\t\t5:30 pm &#8211; 8:30 pm\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/span>\n\t\t\t<\/li>\n\n\t\t\n\t\t\t\t\t<li class=\"tribe-events-meta-item\">\n\t\t\t\t<span class=\"tribe-events-meta-label\">Cost:<\/span>\n\t\t\t\t<span class=\"tribe-events-event-cost tribe-events-meta-value\"> Free <\/span>\n\t\t\t<\/li>\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t<\/ul>\n<\/div>\n\t\n<div class=\"tribe-events-meta-group tribe-events-meta-group-organizer\">\n\t<h3 class=\"tribe-events-single-section-title\">\n\t\t\t\t\tOrganizer\t\t\t<\/h3>\n\t<ul class=\"tribe-events-meta-list tribe-events-meta-list-organizer\">\n\t\t\t\t\t<li class=\"tribe-events-meta-item\">\n\t\t\t\t<span class=\"tribe-organizer tribe-events-meta-value\">\n\t\t\t\t\t<a href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/organizer\/hamilton-business-centre\/\" title=\"Hamilton Business Centre\" target=\"_self\" rel=\"\">Hamilton Business Centre<\/a>\t\t\t\t<\/span>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t<li class=\"tribe-events-meta-item\">\n\t\t\t\t\t<span class=\"tribe-organizer-tel-label tribe-events-meta-label\">\n\t\t\t\t\t\tPhone\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"tribe-organizer-tel tribe-events-meta-value\">\n\t\t\t\t\t\t905-540-6400\t\t\t\t\t<\/span>\n\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"tribe-events-meta-item\">\n\t\t\t\t\t<span class=\"tribe-organizer-email-label tribe-events-meta-label\">\n\t\t\t\t\t\tEmail\t\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"tribe-organizer-email tribe-events-meta-value\">\n\t\t\t\t\t\t&#104;bc&#064;h&#097;m&#105;&#108;ton&#046;&#099;&#097;\t\t\t\t\t<\/span>\n\t\t\t\t<\/li>\n\t\t\t\t\t<\/ul>\n<\/div>\n\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix tribe-block__venue--has-map\" >\n\t\n\t\n<div class=\"tribe-block__venue__meta\">\n\t<div class=\"tribe-block__venue__name\">\n\t\t<h3><a href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/venue\/hamilton-business-centre-city-hall-main-floor\/\" title=\"Hamilton Business Centre, City Hall, Main Floor\">Hamilton Business Centre, City Hall, Main Floor<\/a><\/h3>\n\t<\/div>\n\n\t\n\t\t\t\t\t\t<address class=\"tribe-block__venue__address\">\n\t\t\t\t<span class=\"tribe-address\">\n\n<span class=\"tribe-street-address\">71 Main Street West, 1st Floor City Hall<\/span>\n\t\n\t\t<br>\n\t\t<span class=\"tribe-locality\">Hamilton<\/span><span class=\"tribe-delimiter\">,<\/span>\n\n\t<abbr class=\"tribe-region tribe-events-abbr\" title=\"Ontario\">Ontario<\/abbr>\n\n\t<span class=\"tribe-postal-code\">L8P 4Y5<\/span>\n\n\t<span class=\"tribe-country-name\">Canada<\/span>\n\n<\/span>\n\n\t\t\t\t\t\t\t\t\t<a class=\"tribe-events-gmap\" href=\"https:\/\/maps.google.com\/maps?f=q&#038;source=s_q&#038;hl=en&#038;geocode=&#038;q=71+Main+Street+West%2C+1st+Floor+City+Hall+Hamilton+Ontario+L8P+4Y5+Canada\" title=\"Click to view a Google Map\" target=\"_blank\" rel=\"noreferrer noopener\">+ Google Map<\/a>\t\t\t\t\t\t\t<\/address>\n\t\t\n\t\t\t\t\t<span class=\"tribe-block__venue__phone\">905-540-6400<\/span><br \/>\n\t\t\n\t\t\t\n\t<\/div>\n\t\n<div class=\"tribe-block__venue__map\">\n\t<div id=\"tribe-events-gmap-0\" style=\"height: 256px; width: 310px\" aria-hidden=\"true\"><\/div><!-- #tribe-events-gmap- -->\n<\/div>\n\n\t<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The&nbsp;The Ontario Digital Main Street Initiative&nbsp;is hosting a FREE workshop as part of the&nbsp;Digital Main Street Project! You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google&#8230;<\/p>\n","protected":false},"author":6,"featured_media":83,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2019-08-12 17:30:00","_EventEndDate":"2019-08-12 20:30:00","_EventStartDateUTC":"2019-08-12 21:30:00","_EventEndDateUTC":"2019-08-13 00:30:00","_EventShowMap":true,"_EventShowMapLink":true,"_EventURL":"","_EventCost":"0","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[38],"_EventVenueID":[37],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-59","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Fundamentals - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/seo-fundamentals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Fundamentals - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"The&nbsp;The Ontario Digital Main Street Initiative&nbsp;is hosting a FREE workshop as part of the&nbsp;Digital Main Street Project! 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