{"id":5494,"date":"2023-07-25T13:58:26","date_gmt":"2023-07-25T17:58:26","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=5494"},"modified":"2023-07-25T13:58:26","modified_gmt":"2023-07-25T17:58:26","slug":"google-ads-for-small-business-webinar-2","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/google-ads-for-small-business-webinar-2\/","title":{"rendered":"Google Ads for Small Business (Webinar)"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tAugust 15, 2023\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t10:00 am\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t11:30 am\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Location: <\/strong>Online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About this event:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Search Engine Marketing can be a great way to ensure your business comes up in Google when your ideal customer is searching for you. Setting up Google Ads properly can be challenging though. This beginner-level workshop will walk you through the things you need to know so you can succeed with pay-per-click Google Ads, even on a small budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You\u2019ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What Search Engine Marketing is and how it works, including an overview of the pay-per-click system and the Google Ads auction<\/li>\n\n\n\n<li>How to determine your target audience and target ads for them<\/li>\n\n\n\n<li>How to setup and manage a keyword list<\/li>\n\n\n\n<li>How to write a great ad<\/li>\n\n\n\n<li>How to know your if your website is setup for conversion (and how to measure that) so when you drive traffic to your site from ads, it will lead to sales<\/li>\n\n\n\n<li>What\u2019s an appropriate amount of money to spend on Google Ads, and how to get the most out of a small budget<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This workshop is a free online webinar for small businesses in Ontario.<\/strong> Participate online for free, using your preferred device (laptop, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Webinars will be recorded and made available to all registrants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone who registers for this webinar will be entered into a draw to win a free eBook copy of <a href=\"https:\/\/www.seeyouontheinternet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">See You on the Internet: Building Your Small Business with Digital Marketing<\/a>. The winners will be chosen at random and announced during the workshop, and you have to be in attendance to claim your prize.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"94\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2022\/06\/https___cdn.evbuc_.com_images_296202289_38665333906_1_original.jpg\" alt=\"\" class=\"wp-image-4072\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2022\/06\/https___cdn.evbuc_.com_images_296202289_38665333906_1_original.jpg 720w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2022\/06\/https___cdn.evbuc_.com_images_296202289_38665333906_1_original-300x39.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t<\/div>\n\n\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix tribe-block__venue--has-map\" >\n\t\n\t\t\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/webinar-google-ads-for-small-business-tickets-645410027767\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 .211.145.383.323.383h15.354c.179 0 .323-.172.323-.383V.896c0-.212-.144-.383-.323-.383H.451C.273.513.128.684.128.896Zm16 6.742h-.901V4.679H1.009v10.729h14.218v-3.336h.901V7.638ZM1.01 1.614h14.218v2.058H1.009V1.614Z\" \/>\n\t<path d=\"M20.5 9.846H8.312M18.524 6.953l2.89 2.909-2.855 2.855\" stroke-width=\"1.2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\t\t\t\t\t\t<button\n\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__button-text\"\n\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\taria-controls=\"tribe-events-subscribe-dropdown-content\"\n\t\t\t\t\t\t\taria-label=\"View links to add events to your calendar\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\tAdd to calendar\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--caret-down tribe-events-c-subscribe-dropdown__button-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 10 7\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20230815T100000\/20230815T113000&#038;text=Google%20Ads%20for%20Small%20Business%20%28Webinar%29&#038;details=%3Cp%3E%3Cstrong%3ELocation%3A+%3C%2Fstrong%3EOnline.%3C%2Fp%3E+%3Ch3+class%3D%22wp-block-heading%22%3EAbout+this+event%3A%3C%2Fh3%3E%3Cp%3ESearch+Engine+Marketing+can+be+a+great+way+to+ensure+your+business+comes+up+in+Google+when+your+ideal+customer+is+searching+for+you.+Setting+up+Google+Ads+properly+can+be+challenging+though.+This+beginner-level+workshop+will+walk+you+through+the+things+you+need+to+know+so+you+can+succeed+with+pay-per-click+Google+Ads%2C+even+on+a+small+budget.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EYou%E2%80%99ll+learn%3A%3C%2Fstrong%3E%3C%2Fp%3E+%3Cul%3E%3Cli%3EWhat+Search+Engine+Marketing+is+and+how+it+works%2C+including+an+overview+of+the+pay-per-click+system+and+the+Google+Ads+auction%3C%2Fli%3E%3Cli%3EHow+to+determine+your+target+audience+and+target+ads+for+them%3C%2Fli%3E%3Cli%3EHow+to+setup+and+manage+a+keyword+list%3C%2Fli%3E%3Cli%3EHow+to+write+a+great+ad%3C%2Fli%3E%3Cli%3EHow+to+know+your+if+your+website+is+setup+for+conversion+%28and+how+to+measure+that%29+so+when+you+drive+traffic+to+your+site+from+ads%2C+it+will+lead+to+sales%3C%2Fli%3E%3Cli%3EWhat%E2%80%99s+an+approp%3C%2Fli%3E%3C%2Ful%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fgoogle-ads-for-small-business-webinar-2%2F%29&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Location: Online. About this event: Search Engine Marketing can be a great way to ensure your business comes up in Google when your ideal customer is searching for you. Setting up Google Ads properly can be challenging though. This beginner-level workshop will walk you&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2023-08-15 10:00:00","_EventEndDate":"2023-08-15 11:30:00","_EventStartDateUTC":"2023-08-15 14:00:00","_EventEndDateUTC":"2023-08-15 15:30:00","_EventShowMap":true,"_EventShowMapLink":true,"_EventURL":"https:\/\/www.eventbrite.ca\/e\/webinar-google-ads-for-small-business-tickets-645410027767","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[0],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-5494","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads for Small Business (Webinar) - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/google-ads-for-small-business-webinar-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads for Small Business (Webinar) - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online. 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