{"id":2463,"date":"2021-01-06T09:46:18","date_gmt":"2021-01-06T14:46:18","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=2463"},"modified":"2021-01-06T09:46:40","modified_gmt":"2021-01-06T14:46:40","slug":"seo-fundamentals-online-webinar-2","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/seo-fundamentals-online-webinar-2\/","title":{"rendered":"SEO Fundamentals: Online Webinar"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tJanuary 28, 2021\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t7:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t8:30 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">You have a website, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search.\u00a0This beginner workshop will teach you how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google, without costing you money.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You\u2019ll learn:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What Search Engine Optimization (SEO) is and how Google and other search engines work.<\/li><li>How to successfully conduct keyword research so you can choose which keywords will attract the right website visitors.<\/li><li>How to write website content with Google in mind, and how to leverage different types of content to generate the best search engine results.&nbsp;<\/li><li>How listing and ranking websites can increase your SEO power.<\/li><li>How to use social media and links from other websites to improve your Google ranking.<\/li><li>How to measure your SEO efforts to see what\u2019s working and what\u2019s not.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This workshop is a&nbsp;<\/strong><strong><em>free<\/em><\/strong><strong>&nbsp;online webinar for main street small businesses in Ontario.<\/strong>&nbsp;Participate online for free, using your preferred device (laptop, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Everyone who registers for this workshop will be entered into a draw to win a free eBook copy of&nbsp;<a href=\"https:\/\/www.seeyouontheinternet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>See You on the Internet: Building Your Small Business with Digital Marketing<\/em><\/a>. The winners will be chosen at random and announced during the workshop, and you have to be in attendance to claim your prize.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"94\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/01\/https___cdn.evbuc_.com_images_112418587_38665333906_1_original.jpg\" alt=\"\" class=\"wp-image-2460\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/01\/https___cdn.evbuc_.com_images_112418587_38665333906_1_original.jpg 720w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/01\/https___cdn.evbuc_.com_images_112418587_38665333906_1_original-300x39.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t<\/div>\n\n\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix tribe-block__venue--has-map\" >\n\t\n\t\t\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/seo-fundamentals-online-webinar-registration-125211818921?aff=obiaa\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 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clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20210128T190000\/20210128T203000&#038;text=SEO%20Fundamentals%3A%20Online%20Webinar&#038;details=%3Cp%3EYou+have+a+website%2C+but+how+do+customers+find+it%3F+You+need+to+drive+traffic+to+your+website+by+making+sure+your+business+shows+up+on+Google+when+customers+search.%C2%A0This+beginner+workshop+will+teach+you+how+to+connect+your+business+to+customer+searches+on+Google+and+how+to+optimize+your+website+and+digital+presence+for+Google%2C+without+costing+you+money.%C2%A0%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EYou%E2%80%99ll+learn%3A%C2%A0%3C%2Fstrong%3E%3C%2Fp%3E+%3Cul%3E%3Cli%3EWhat+Search+Engine+Optimization+%28SEO%29+is+and+how+Google+and+other+search+engines+work.%3C%2Fli%3E%3Cli%3EHow+to+successfully+conduct+keyword+research+so+you+can+choose+which+keywords+will+attract+the+right+website+visitors.%3C%2Fli%3E%3Cli%3EHow+to+write+website+content+with+Google+in+mind%2C+and+how+to+leverage+different+types+of+content+to+generate+the+best+search+engine+results.%26nbsp%3B%3C%2Fli%3E%3Cli%3EHow+listing+and+ranking+websites+can+increase+your+SEO+power.%3C%2Fli%3E%3Cli%3EHow+to+use+social+media+and+links+from+other+websites+to+improve+your+Google+ranking.%3C%2Fli%3E%3Cli%3EHow+to+measure+your+SEO+effort%3C%2Fli%3E%3C%2Ful%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fseo-fundamentals-online-webinar-2%2F%29&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>You have a website, but how do customers find it? 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