{"id":2462,"date":"2021-01-06T09:33:45","date_gmt":"2021-01-06T14:33:45","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=2462"},"modified":"2021-01-06T09:33:46","modified_gmt":"2021-01-06T14:33:46","slug":"maximizing-your-online-advertising-digital-marketing-budget-webinar","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/maximizing-your-online-advertising-digital-marketing-budget-webinar\/","title":{"rendered":"Maximizing Your Online Advertising &amp; Digital Marketing Budget: Webinar"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tJanuary 19, 2021\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t7:00 pm\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t8:30 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p>You don&#8217;t need a big budget to get noticed on the web &#8211; you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you&#8217;ll learn the tricks and tools needed to market your business effectively on a shoestring budget. This webinar is presented in partnership with the Alliston BIA.<\/p>\n\n\n\n<p><strong>You\u2019ll learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to create a basic online marketing strategy and measurement plan that fits for your business size and goals.<\/li><li>Why email marketing can be a powerful and cost-effective way to grow your business.<\/li><li>How to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL).<\/li><li>How to take advantage of influencer marketing, affiliate marketing and other ways to generate word-of-mouth.<\/li><li>How to advertise cost-effectively through Google ads, Facebook ads and other ad networks.<\/li><li>What free or low-cost graphic design tools to use to create eye-catching online ads.<\/li><\/ul>\n\n\n\n<p><strong>This workshop is a free online webinar for main street small businesses in Ontario.&nbsp;<\/strong>Participate online for free, using your preferred device (laptop, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.<\/p>\n\n\n\n<p>Everyone who registers for this workshop will be entered into a draw to win a free eBook copy of\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.seeyouontheinternet.com\/\" target=\"_blank\"><em>See You on the Internet: Building Your Small Business with Digital Marketing<\/em><\/a>. The winners will be chosen at random and announced during the workshop, and you have to be in attendance to claim your prize.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"94\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/01\/https___cdn.evbuc_.com_images_112418587_38665333906_1_original.jpg\" alt=\"\" class=\"wp-image-2460\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/01\/https___cdn.evbuc_.com_images_112418587_38665333906_1_original.jpg 720w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/01\/https___cdn.evbuc_.com_images_112418587_38665333906_1_original-300x39.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t<\/div>\n\n\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix tribe-block__venue--has-map\" >\n\t\n\t\t\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.ca\/e\/maximizing-your-online-advertising-digital-marketing-budget-webinar-tickets-125208348541?aff=obiaa\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" 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fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20210119T190000\/20210119T203000&#038;text=Maximizing%20Your%20Online%20Advertising%20%26amp%3B%20Digital%20Marketing%20Budget%3A%20Webinar&#038;details=%3Cp%3EYou+don%27t+need+a+big+budget+to+get+noticed+on+the+web+-+you+just+need+creativity%21+Savvy+businesses+are+using+bootstrap+digital+marketing+techniques+to+amplify+their+message+online.+In+this+hands-on+workshop%2C+you%27ll+learn+the+tricks+and+tools+needed+to+market+your+business+effectively+on+a+shoestring+budget.+This+webinar+is+presented+in+partnership+with+the+Alliston+BIA.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EYou%E2%80%99ll+learn%3A%3C%2Fstrong%3E%3C%2Fp%3E+%3Cul%3E%3Cli%3EHow+to+create+a+basic+online+marketing+strategy+and+measurement+plan+that+fits+for+your+business+size+and+goals.%3C%2Fli%3E%3Cli%3EWhy+email+marketing+can+be+a+powerful+and+cost-effective+way+to+grow+your+business.%3C%2Fli%3E%3Cli%3EHow+to+get+people+to+sign+up+for+an+email+list+while+following+best+practices+and+the+Canadian+Anti-Spam+Legislation+%28CASL%29.%3C%2Fli%3E%3Cli%3EHow+to+take+advantage+of+influencer+marketing%2C+affiliate+marketing+and+other+ways+to+generate+word-of-mouth.%3C%2Fli%3E%3Cli%3EHow+to+advertise+cost-effectively+through+Google+ads%2C+Facebook+ads+and+other+ad+networks.%3C%2Fli%3E%3C%2Ful%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fmaximizing-your-online-advertising-digital-marketing-budget-webinar%2F%29&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow 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Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you&#8217;ll learn the tricks and tools needed to market your&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2021-01-19 19:00:00","_EventEndDate":"2021-01-19 20:30:00","_EventStartDateUTC":"2021-01-20 00:00:00","_EventEndDateUTC":"2021-01-20 01:30:00","_EventShowMap":true,"_EventShowMapLink":true,"_EventURL":"https:\/\/www.eventbrite.ca\/e\/maximizing-your-online-advertising-digital-marketing-budget-webinar-tickets-125208348541?aff=obiaa","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[],"_EventVenueID":[0],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-2462","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maximizing Your Online Advertising &amp; Digital Marketing Budget: Webinar - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/maximizing-your-online-advertising-digital-marketing-budget-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maximizing Your Online Advertising &amp; Digital Marketing Budget: Webinar - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"You don&#8217;t need a big budget to get noticed on the web &#8211; you just need creativity! 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