{"id":1518,"date":"2020-03-30T18:00:27","date_gmt":"2020-03-30T22:00:27","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?post_type=tribe_events&#038;p=1518"},"modified":"2020-03-30T18:00:28","modified_gmt":"2020-03-30T22:00:28","slug":"web-presence-101-online-webinar","status":"publish","type":"tribe_events","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/web-presence-101-online-webinar\/","title":{"rendered":"Web Presence 101: Online Webinar"},"content":{"rendered":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\tApril 8, 2020\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t10:00 am\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--time\">\n\t\t\t\t\t &#8211; \t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--end\">\n\t\t\t\t\t12:00 pm\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location: Online Webinar \u2013 Access from anywhere.<\/strong><\/p>\n\n\n\n<p><strong>Event Description<\/strong><\/p>\n\n\n\n<p>Your customers are on the web. Having a website and online presence strategy allows you to market your small business online. Your website is the backbone of your business, supporting all of your digital marketing efforts. In this workshop we\u2019ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business.<\/p>\n\n\n\n<p><strong>Specifically what you will learn:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What is web presence and what platforms you can use to set up your website<\/li><li>How to create a professionally-designed website for your business<\/li><li>How to optimize website content for the best possible search engine ranking (SEO)<\/li><li>How your website can appear in local search directories such as Google My Business<\/li><li>How to create a Buyer Persona<\/li><li>The fundamentals of responsive web design<\/li><li>How to develop a Brand Guide<\/li><li>How to create a content strategy for your website<\/li><\/ul>\n\n\n\n<p>Join us to learn the foundation of Web Presence for businesses.<\/p>\n\n\n<div  class=\"tribe-block tribe-block__event-price\" >\n\t\t<\/div>\n\n\n\n\n<div  class=\"tribe-block tribe-block__venue tribe-clearfix\" >\n\t\n\t\n<div class=\"tribe-block__venue__meta\">\n\t<div class=\"tribe-block__venue__name\">\n\t\t<h3><a href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/venue\/hamilton-business-centre-city-hall-main-floor\/\" title=\"Hamilton Business Centre, City Hall, Main Floor\">Hamilton Business Centre, City Hall, Main Floor<\/a><\/h3>\n\t<\/div>\n\n\t\n\t\t\t\t\t\t<address class=\"tribe-block__venue__address\">\n\t\t\t\t<span class=\"tribe-address\">\n\n<span class=\"tribe-street-address\">71 Main Street West, 1st Floor City Hall<\/span>\n\t\n\t\t<br>\n\t\t<span class=\"tribe-locality\">Hamilton<\/span><span class=\"tribe-delimiter\">,<\/span>\n\n\t<abbr class=\"tribe-region tribe-events-abbr\" title=\"Ontario\">Ontario<\/abbr>\n\n\t<span class=\"tribe-postal-code\">L8P 4Y5<\/span>\n\n\t<span class=\"tribe-country-name\">Canada<\/span>\n\n<\/span>\n\n\t\t\t\t\t\t\t<\/address>\n\t\t\n\t\t\t\t\t<span class=\"tribe-block__venue__phone\">905-540-6400<\/span><br \/>\n\t\t\n\t\t\t\n\t<\/div>\n\t\n\t<\/div>\n\n\n<div  class=\"tribe-block tribe-block__event-website\" >\n\t<a\n\t\thref=\"https:\/\/www.eventbrite.com\/e\/web-presence-101-ensuring-your-foundation-is-set-tickets-101348756860\"\n\t\ttarget=\"_self\"\n\t\t\t>\n\t\tRegister Now\t<\/a>\n<\/div>\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export tribe-events-c-subscribe-dropdown__export-icon\" \taria-hidden=\"true\"\n\tviewBox=\"0 0 23 17\"\n\txmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n>\n\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M.128.896V16.13c0 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clip-rule=\"evenodd\" d=\"M1.008.609L5 4.6 8.992.61l.958.958L5 6.517.05 1.566l.958-.958z\" class=\"tribe-common-c-svgicon__svg-fill\"\/>\n<\/svg>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"tribe-events-subscribe-dropdown-content\" class=\"tribe-events-c-subscribe-dropdown__content\">\n\t\t\t\t\t\t<ul class=\"tribe-events-c-subscribe-dropdown__list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--gcal\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.google.com\/calendar\/event?action=TEMPLATE&#038;dates=20200408T100000\/20200408T120000&#038;text=Web%20Presence%20101%3A%20Online%20Webinar&#038;details=%3Cp%3E%3Cstrong%3ELocation%3A+Online+Webinar+%E2%80%93+Access+from+anywhere.%3C%2Fstrong%3E%3C%2Fp%3E+%3Cp%3E%3Cstrong%3EEvent+Description%3C%2Fstrong%3E%3C%2Fp%3E+%3Cp%3EYour+customers+are+on+the+web.+Having+a+website+and+online+presence+strategy+allows+you+to+market+your+small+business+online.+Your+website+is+the+backbone+of+your+business%2C+supporting+all+of+your+digital+marketing+efforts.+In+this+workshop+we%E2%80%99ll+discuss+the+importance+of+a+website+for+your+business+success+and+what+you+need+to+know+about+getting+started+with+a+professional+website+for+your+business.%3C%2Fp%3E+%3Cp%3E%3Cstrong%3ESpecifically+what+you+will+learn%3A%3C%2Fstrong%3E%3C%2Fp%3E+%3Cul%3E%3Cli%3EWhat+is+web+presence+and+what+platforms+you+can+use+to+set+up+your+website%3C%2Fli%3E%3Cli%3EHow+to+create+a+professionally-designed+website+for+your+business%3C%2Fli%3E%3Cli%3EHow+to+optimize+website+content+for+the+best+possible+search+engine+ranking+%28SEO%29%3C%2Fli%3E%3Cli%3EHow+your+website+can+appear+in+local+search+directories+such+as+Google+My+Business%3C%2Fli%3E%3Cli%3EHow+to+create+a+Buyer+Persona%3C%2Fli%3E%3Cli%3EThe+fu%3C%2Fli%3E%3C%2Ful%3E+%28View+Full+event+Description+Here%3A+https%3A%2F%2Finvestinhamilton.ca%2Fhamilton-business-centre%2Fevent%2Fweb-presence-101-online-webinar%2F%29&#038;location=Hamilton%20Business%20Centre,%20City%20Hall,%20Main%20Floor,%2071%20Main%20Street%20West,%201st%20Floor%20City%20Hall,%20Hamilton,%20Ontario,%20L8P%204Y5,%20Canada&#038;trp=false&#038;ctz=America\/Toronto&#038;sprop=website:https:\/\/investinhamilton.ca\/hamilton-business-centre\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tGoogle Calendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--ical\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tiCalendar\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-365\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook 365\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"tribe-events-c-subscribe-dropdown__list-item tribe-events-c-subscribe-dropdown__list-item--outlook-live\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\t\t\thref=\"\"\n\t\t\t\t\t\t\t\t\t\tclass=\"tribe-events-c-subscribe-dropdown__list-item-link\"\n\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\trel=\"noopener noreferrer nofollow noindex\"\n\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\tOutlook Live\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Location: Online Webinar \u2013 Access from anywhere. Event Description Your customers are on the web. Having a website and online presence strategy allows you to market your small business online. Your website is the backbone of your business, supporting all of your digital marketing&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"America\/Toronto","_EventStartDate":"2020-04-08 10:00:00","_EventEndDate":"2020-04-08 12:00:00","_EventStartDateUTC":"2020-04-08 14:00:00","_EventEndDateUTC":"2020-04-08 16:00:00","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"https:\/\/www.eventbrite.com\/e\/web-presence-101-ensuring-your-foundation-is-set-tickets-101348756860","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"$","_EventCurrencyCode":"","_EventCurrencyPosition":"prefix","_EventDateTimeSeparator":" @ ","_EventTimeRangeSeparator":" - ","_EventOrganizerID":[38],"_EventVenueID":[37],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"_tribe_events_status":"","_tribe_events_status_reason":"","footnotes":""},"tags":[],"tribe_events_cat":[],"class_list":["post-1518","tribe_events","type-tribe_events","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Presence 101: Online Webinar - Hamilton Business Centre<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/web-presence-101-online-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Presence 101: Online Webinar - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Location: Online Webinar \u2013 Access from anywhere. 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