{"id":2881,"date":"2021-06-04T11:35:38","date_gmt":"2021-06-04T15:35:38","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?p=2881"},"modified":"2021-06-22T15:24:07","modified_gmt":"2021-06-22T19:24:07","slug":"why-your-business-needs-to-be-on-social-media-two-easy-ways-to-set-yourself-up-for-success","status":"publish","type":"post","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/06\/04\/why-your-business-needs-to-be-on-social-media-two-easy-ways-to-set-yourself-up-for-success\/","title":{"rendered":"Why your business needs to be on social media & two easy ways to set yourself up for success"},"content":{"rendered":"\n
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Looking to improve your businesses digital presence and better promote your products and services online? The \u201cBusinesses Helping Businesses\u201d series features Digital Main Street Vendors located in Hamilton, ON. This new blog series is curated by Hamilton’s talented pool of digital professionals looking to lend a hand in improving the small business community’s online presence by highlighting tips, tactics and strategies you can start to use immediately for better results online! <\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n

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By: Lisa-Marie Kiss, lisamariekiss.com<\/strong><\/p>\n\n\n\n

“1 billion people use Instagram every month. Of the social networks, only Facebook and YouTube have more people logging in. And of Instagram’s 1 billion monthly active users, more than 500 million of them use the platform every day” <\/em>(Hootsuite Blog<\/a>).<\/strong><\/p>\n\n\n\n

Your customers and clients are using social media<\/strong><\/h2>\n\n\n\n

If your target market is using social media then you need to be too! If they’re younger maybe opt for developing a strong Instagram Strategy. However, if your audience is a little older than Facebook would be your platform. I recommend having both and executing a different strategy on each platform because every platform is meant to do different things. However, only focus your energy on what is actually getting you results. One tip so you’re not constantly staring at a screen is taking a day to batch all of your content. Read more about batch content and content calendars below.<\/p>\n\n\n\n

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Brand Presence and Awareness<\/strong><\/h2>\n\n\n\n

If you’re not visible online then how will your potential customers or clients find you? Make yourself visible and allow yourself to be found by potential customers. Even if you create a Facebook Page or Instagram Account and write an engaging bio, have a few posts and the correct links, it may not be necessary to post a lot. However, you need an account to be found.<\/strong><\/p>\n\n\n\n

Build Brand Loyalty<\/strong><\/h2>\n\n\n\n

Let your customers become your marketing reps. Get them to post about your business! In return, you receive brand awareness and can use the User Generated Content; saving you time on your content creation.<\/p>\n\n\n\n

Some ways to get your customers talking about you on social media:<\/strong><\/h2>\n\n\n\n