{"id":2686,"date":"2021-02-24T10:34:35","date_gmt":"2021-02-24T15:34:35","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?p=2686"},"modified":"2021-04-19T10:27:21","modified_gmt":"2021-04-19T14:27:21","slug":"write-impactful-social-media-posts","status":"publish","type":"post","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/24\/write-impactful-social-media-posts\/","title":{"rendered":"How to Write Impactful Social Media Posts (5 Tips)"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-card is-style-dark-blue\"><div class=\"wp-block-pb-card__inner\"><div class=\"wp-block-pb-card__content-container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"368\" height=\"30\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/businesses-helping-businesses-logo-white.png\" alt=\"\" class=\"wp-image-2651\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/businesses-helping-businesses-logo-white.png 368w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/businesses-helping-businesses-logo-white-300x24.png 300w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Looking to improve your businesses digital presence and better promote your products and services online? The \u201cBusinesses Helping Businesses\u201d series features Digital Main Street Vendors located in Hamilton, ON.&nbsp;This new blog series&nbsp;is&nbsp;curated by Hamilton&#8217;s talented pool of digital professionals looking to lend a hand in improving the small business community&#8217;s online presence by highlighting&nbsp;tips, tactics and strategies you can start to use immediately for better results online! <\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>By: Vanessa Green, Owner, Greenlight Content<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re new to posting on social media for your business, the whole experience can seem pretty daunting.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>What do I write about?<\/li><li>How do I write compelling posts?<\/li><li>What if no one engages with my posts?<\/li><li>What the heck is Clubhouse?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s ignore the last one for now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rest of those questions are pretty common \u2013 and easily answered. But if you want to really nail your social media messaging, you must have these critical things in place first:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.hubspot.com\/sales\/brand-positioning-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">A clear brand positioning<\/a><\/li><li><a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-definition-under-100-sr\" target=\"_blank\" rel=\"noreferrer noopener\">An understanding of your target audience<\/a><\/li><li>Committed time and resources to managing your profiles<\/li><li>A list of social media platforms best suited for your business*<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>*Expert tip:<\/strong> You don&#8217;t need to be on Every. Single. Social. Media. Platform. You&#8217;ll end up spreading yourself too thin, and some or all accounts will suffer as a result (we&#8217;ve all seen Twitter accounts that haven&#8217;t posted since iPods were a thing). <strong>Pick 2 or 3 platforms (if you are selling B2B, that&#8217;s probably going to be Linked and Facebook and B2C Facebook and Instagram) and do them well.<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">OK, so let&#8217;s assume you have those bases covered. How do you get started with posting?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Write about what you know<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Well, duh, that seems obvious. But sometimes, we get so caught up in the details that we forget to KISS Talk about your customer&#8217;s pain points \u2013 the ones you hear about all day. Ask whether people have had similar problems. Ask what they&#8217;ve done to overcome them? Do you ever have a moment of clarity \u2013 or a professional epiphany? Write that stuff down! Get it into a blog, or a Facebook or LinkedIn post. <strong>The best social media posts are those honest, authentic comments backed up by industry experience and knowledge. That&#8217;s what people want to read about.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. The importance of engaging<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social media platforms reward individuals who are active contributors \u2013 not just active posters.<\/strong> This is especially true on LinkedIn. This means your posts will be shown to more people \u2013 and get more engagement \u2013 if you are also liking, sharing, and commenting on other posts. The more active you are with other like-minded accounts, the more exposure your own posts will get. Another thing to note is that it&#8217;s becoming harder and harder for branded accounts to get exposure on social media platforms now \u2013 so ensure you are sharing, commenting, and liking posts from your personal profiles as well. And make sure your team members are doing the same.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Use the right language<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social media messaging is basically a conversation \u2013 so write your posts like you&#8217;re having a conversation with a friend.<\/strong> It&#8217;s easy to fall into the trap of writing every post like it&#8217;s a formal corporate memo \u2013 but let&#8217;s be honest, no one wants to read that. Use the active vs. passive voice (e.g., a tool to help organize your files was created by our team vs. our team created a tool to help organize your files), make sure you use lots of action-led copy in your posts (our latest blog post is about colour-coding your files vs. Check out our brand-new blog about colour-coding your files). And make sure the copy is free of acronyms, industry jargon, flowery words, and most importantly, keep those posts short and sweet.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"5 Easy Tips For Writing Social Media Posts\" width=\"940\" height=\"529\" src=\"https:\/\/www.youtube.com\/embed\/C9n71DKdRbw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Five Minute Social Media by Jerry Potter. Video courtesy of YouTube<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Focus on your audience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/04\/market-your-business-during-a-pandemic\/\" target=\"_blank\">Who are you actively selling to? <\/a>Because here&#8217;s the thing \u2013 no one actually cares about your products or services. <strong>All they care about is how those products and services can help them<\/strong>. <\/strong>Whenever you post anything \u2013 on social media, on your website, in a blog post \u2013 put yourself in your customer&#8217;s shoes and ask yourself, &#8216;What&#8217;s in it for me?&#8217; You need to be providing value all the time. So, think of your social media messaging as adding value for your customers rather than promoting your business<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Keep it up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s easy to get discouraged when you only get a few likes and comments on a post. You&#8217;ll probably ask yourself, &#8216;What&#8217;s the point of doing this?&#8217;. But social media stardom doesn&#8217;t happen overnight. You need to keep at it \u2013 the more you post, engage, and interact with your followers, the more successful you will be over time. <strong>Social media is not a quick win \u2013 it is, most definitely, a slow burn.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\" \/>\n\n\n\n<div class=\"o-block-grid o-block-grid-2-lg\">\n<div class=\"o-block-grid__item\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"504\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/Vanessa-Green-Greenlight-Content.jpg\" alt=\"\" class=\"wp-image-2687\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/Vanessa-Green-Greenlight-Content.jpg 800w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/Vanessa-Green-Greenlight-Content-300x189.jpg 300w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/Vanessa-Green-Greenlight-Content-768x484.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption><em>Vanessa Green, Greenlight Content<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"o-block-grid__item\">\n<p class=\"wp-block-paragraph\"><em>Vanessa&nbsp;Green&nbsp;is&nbsp;the&nbsp;owner&nbsp;of&nbsp;Greenlight&nbsp;Content, a&nbsp;content&nbsp;marketing consultancy that offers tailored, on-brand copy that gets noticed. She&#8217;s written for some&nbsp;top brands, including Yahoo!,&nbsp;The&nbsp;Daily Mail, Rogers, Bell, British Airways and Tesco. She has an honours degree in Journalism &amp; History from&nbsp;the&nbsp;University&nbsp;of&nbsp;King&#8217;s College and lives in Hamilton with her husband, Tim, son, Harrison, and their mini-goldendoodle, Indy. Find Greenlight Content online at <a href=\"https:\/\/www.greenlightcontent.ca\/\">https:\/\/www.greenlightcontent.ca\/<\/a>. Greenlight Content is also a Digital Main Street Vendor for digital services in Hamilton.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.hamiltonchamber.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/hamilton-chamber-of-commerce-logo.png\" alt=\"\" class=\"wp-image-2652\" width=\"181\" height=\"71\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/hamilton-chamber-of-commerce-logo.png 394w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/hamilton-chamber-of-commerce-logo-300x117.png 300w\" sizes=\"(max-width: 181px) 100vw, 181px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re new to posting on social media for your business, the whole experience can seem pretty daunting. In this post learn how to get started and nail your social media messaging with these 5 tips.<\/p>\n","protected":false},"author":8,"featured_media":2688,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[3657,2067],"tags":[],"class_list":["post-2686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-businesses-helping-businesses","category-digital-main-street"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Write Impactful Social Media Posts (5 Tips) - Hamilton Business Centre<\/title>\n<meta name=\"description\" content=\"New to social media? Not sure what to post about? Learn how to get started and nail your social media messaging with these 5 tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/24\/write-impactful-social-media-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Impactful Social Media Posts (5 Tips) - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"New to social media? Not sure what to post about? 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