{"id":2678,"date":"2021-02-17T09:26:59","date_gmt":"2021-02-17T14:26:59","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?p=2678"},"modified":"2023-03-13T10:56:12","modified_gmt":"2023-03-13T14:56:12","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/17\/email-marketing\/","title":{"rendered":"Email Marketing – Long Live The King"},"content":{"rendered":"\n
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Looking to improve your businesses digital presence and better promote your products and services online? The \u201cBusinesses Helping Businesses\u201d series features Digital Main Street Vendors located in Hamilton, ON. This new blog series is curated by Hamilton’s talented pool of digital professionals looking to lend a hand in improving the small business community’s online presence by highlighting tips, tactics and strategies you can start to use immediately for better results online! <\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n

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By: Romeo Crugnale, Feed the Social<\/strong><\/p>\n\n\n\n

Think Email Marketing Is Dead? Think Again \ud83c\udff4\u200d\u2620\ufe0f<\/h2>\n\n\n\n

Every internet user from around the world has a minimum of one email account. Radicati<\/a> recently held an email marketing study and discovered that there are 3.8 billion active email accounts – half of the Earth\u2019s population<\/strong>. Want to reach a bigger audience? Use a mailing list.<\/p>\n\n\n\n

An email list is a list of emails and names that you can gather from customers, and store in a marketing software (such as MailChimp). Through mailing lists, you can send bulk emails to your audience and communicate information, updates, discounts, and other details about your business.<\/strong> Email marketing<\/a> is the best way to connect with customers and is 40x more effective at acquiring new leads than Facebook.<\/p>\n\n\n\n

Building your email list takes time, but it may be easier than you think! If you\u2019re a restaurant that receives online orders, you have a whole list of emails from customers who have already shown an interest in your business! But, if you are still on the path to building, you\u2019ll want to provide your customers with as many opportunities to subscribe as possible. Create a call to action<\/a> button or a pop-up image on every landing page of your website, post about your email newsletter on socials, or describe to your audience what they will get out of subscribing (i.e. special prices, discounts, etc.).<\/p>\n\n\n\n

Once you\u2019ve created a mailing list, the next step is keeping your list organized. Organization is crucial to successful email campaigns!<\/strong> If you have individuals on your email list who have not been opening emails, your resulting open rate will be low and may skew your results. Avoid this through segmentation: the creation of separate email lists based on set criteria such as user demographics, user email update preferences, and purchase history. To cater specifically to each audience and their interests, create a segment. According to a previous email marketing study, relevant emails drive 18x more revenue than more broadcast-type emails.<\/p>\n\n\n\n

Now that you\u2019ve got your mailing list, you need to know how to run a successful email marketing campaign. With close to 269 billion emails sent every day, there is a lot of competition for your customers\u2019 eyeballs.<\/strong> A fruitful email marketing campaign will have your subscribers taking action, engaging with your business, and helping you increase your leads and sales.<\/p>\n\n\n\n

The first step is knowing your goals<\/strong>: what is your end goal, and how are you communicating it? Typical objectives for email marketing include:<\/p>\n\n\n\n