{"id":2674,"date":"2021-02-12T10:53:37","date_gmt":"2021-02-12T15:53:37","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?p=2674"},"modified":"2023-03-21T09:02:32","modified_gmt":"2023-03-21T13:02:32","slug":"developing-your-brand-voice","status":"publish","type":"post","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/","title":{"rendered":"Developing Your Brand Voice"},"content":{"rendered":"\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-pb-card is-style-dark-blue\"><div class=\"wp-block-pb-card__inner\"><div class=\"wp-block-pb-card__content-container\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"368\" height=\"30\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/businesses-helping-businesses-logo-white.png\" alt=\"\" class=\"wp-image-2651\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/businesses-helping-businesses-logo-white.png 368w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/businesses-helping-businesses-logo-white-300x24.png 300w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Looking to improve your businesses digital presence and better promote your products and services online? The \u201cBusinesses Helping Businesses\u201d series features Digital Main Street Vendors located in Hamilton, ON.&nbsp;This new blog series&nbsp;is&nbsp;curated by Hamilton&#8217;s talented pool of digital professionals looking to lend a hand in improving the small business community&#8217;s online presence by highlighting&nbsp;tips, tactics and strategies you can start to use immediately for better results online! <\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>By: Romeo Crugnale, Feed the Social<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yui_3_17_2_1_1613142636054_331\">Shine bright like a diamond \ud83d\udc8e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Every time you communicate with your customers through digital marketing &#8211; be it writing, responding, thanking &#8211; you are exercising your brand voice.<\/strong> Brand voice directly shapes customer interactions, with the potential of converting individuals into customers vs. driving them away! Therefore, creating a unique, concise, deliberate brand voice is crucial in the way your business communicates on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finding a brand voice can sometimes be difficult because the concept is unlike other online optimization strategies. Rather than tracking and analyzing, your job is to plan and practice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A well-developed brand voice can do many things for your business:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set you apart from competitors<\/li>\n\n\n\n<li>Build loyalty by delivering consistent messaging<\/li>\n\n\n\n<li>Help authentic engagement with customers<\/li>\n\n\n\n<li>Build lasting relationships<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Studies show that consumers are more likely to purchase from a brand they trust, with trust often founded upon shared values.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When thinking of <a href=\"https:\/\/coschedule.com\/marketing-strategy\/brand-voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">brand voice<\/a>, the topic of tone comes up as well. The two are interchangeable, but also slightly different. <strong>Voice is your brand\u2019s personality, described with an adjective; for example, brands can be humorous, professional, or playful. The tone is the subset of your brand\u2019s voice; tone adds flavour to your voice, based on factors including the audience, situation, and channel.<\/strong> Fundamentally, there exists one voice for your brand, and different tones refine your voice.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To establish a strong brand voice, begin by making a list of adjectives you believe describes your brand, based on the core values of your business. Is your business\u2019s personality quirky? Blunt? Fun? Once you\u2019ve compiled a list of these values, you can match your tone and begin developing a plan on how to interact with your customers. A brand that values being quirky may use language that is funny, current, and sometimes even a bit eyebrow-raising \ud83e\udd28. The same quirky brand might avoid using language that comes off too serious or formal. Figuring out the tone you want to use to communicate your message will allow for the selection of appropriate language that accurately represents your business values and gets to the core of what makes you unique!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;<em>Studies show that consumers are more likely to purchase from a brand they trust<\/em>.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Your brand voice helps customers better understand your business\u2019s core values, communicating a story, its standards, and the central message. <strong>Your unique voice helps humanize the brand, makes relating to your customers more effortless, and helps set you apart from your competition.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\" \/>\n\n\n\n<div class=\"o-block-grid o-block-grid-2-lg\">\n<div class=\"o-block-grid__item\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/romeo-crugnale-preseident-feed-the-social-hamilton-on.png\" alt=\"\" class=\"wp-image-2675\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/romeo-crugnale-preseident-feed-the-social-hamilton-on.png 800w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/romeo-crugnale-preseident-feed-the-social-hamilton-on-300x156.png 300w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/romeo-crugnale-preseident-feed-the-social-hamilton-on-768x400.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Romeo Crugnale, President &#8211; Feed the Social<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"o-block-grid__item\">\n<p class=\"wp-block-paragraph\"><em>FEED the Social (FEED) is a Hamilton-based company specializing in Digital Marketing Strategy, Content Marketing, including Video and Social Media Marketing. Find FEED online at [<a rel=\"noreferrer noopener\" href=\"https:\/\/www.feedthesocial.co\/\" target=\"_blank\">https:\/\/www.feedthesocial.co\/<\/a>]. Feed the Social is also a <a rel=\"noreferrer noopener\" href=\"https:\/\/digitalmainstreet.ca\/\" target=\"_blank\">Digital Main Street<\/a> Vendor for digital services in Hamilton.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/www.hamiltonchamber.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/hamilton-chamber-of-commerce-logo.png\" alt=\"\" class=\"wp-image-2652\" width=\"181\" height=\"71\" srcset=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/hamilton-chamber-of-commerce-logo.png 394w, https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/hamilton-chamber-of-commerce-logo-300x117.png 300w\" sizes=\"(max-width: 181px) 100vw, 181px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If ever there was a time to start ramping up your use of social media, it&#8217;s during a worldwide pandemic. A good chunk of your audience is sitting at home and they&#8217;re using social media more than ever to stay connected to the outside world. Your audience is literally looking for communication from you &#8211; don&#8217;t disappoint them!<\/p>\n","protected":false},"author":8,"featured_media":2676,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[2067],"tags":[],"class_list":["post-2674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-main-street"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Developing Your Brand Voice - Hamilton Business Centre<\/title>\n<meta name=\"description\" content=\"Brand voice directly shapes customer interactions. In this article learn how to establish a strong brand voice, based on the core values of your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Developing Your Brand Voice - Hamilton Business Centre\" \/>\n<meta property=\"og:description\" content=\"Brand voice directly shapes customer interactions. In this article learn how to establish a strong brand voice, based on the core values of your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/\" \/>\n<meta property=\"og:site_name\" content=\"Hamilton Business Centre\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T15:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T13:02:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/developing-your-brand-voice.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keith Russell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keith Russell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/\"},\"author\":{\"name\":\"Keith Russell\",\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/#\\\/schema\\\/person\\\/773e9a963eb6b687952a87ee1b630995\"},\"headline\":\"Developing Your Brand Voice\",\"datePublished\":\"2021-02-12T15:53:37+00:00\",\"dateModified\":\"2023-03-21T13:02:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/\"},\"wordCount\":549,\"image\":{\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/02\\\/developing-your-brand-voice.jpg\",\"articleSection\":[\"Digital Main Street\"],\"inLanguage\":\"en-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/\",\"url\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/\",\"name\":\"Developing Your Brand Voice - Hamilton Business Centre\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/02\\\/developing-your-brand-voice.jpg\",\"datePublished\":\"2021-02-12T15:53:37+00:00\",\"dateModified\":\"2023-03-21T13:02:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/#\\\/schema\\\/person\\\/773e9a963eb6b687952a87ee1b630995\"},\"description\":\"Brand voice directly shapes customer interactions. In this article learn how to establish a strong brand voice, based on the core values of your business.\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/2021\\\/02\\\/12\\\/developing-your-brand-voice\\\/#primaryimage\",\"url\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/02\\\/developing-your-brand-voice.jpg\",\"contentUrl\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/02\\\/developing-your-brand-voice.jpg\",\"width\":800,\"height\":400},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/#website\",\"url\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/\",\"name\":\"Hamilton Business Centre\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/#\\\/schema\\\/person\\\/773e9a963eb6b687952a87ee1b630995\",\"name\":\"Keith Russell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76d8f2535caa1bd0edd32bda3bbf3d95051733917d38fc3714590b9f05df6bfc?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76d8f2535caa1bd0edd32bda3bbf3d95051733917d38fc3714590b9f05df6bfc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/76d8f2535caa1bd0edd32bda3bbf3d95051733917d38fc3714590b9f05df6bfc?s=96&d=mm&r=g\",\"caption\":\"Keith Russell\"},\"url\":\"https:\\\/\\\/investinhamilton.ca\\\/hamilton-business-centre\\\/author\\\/jodilaking\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Developing Your Brand Voice - Hamilton Business Centre","description":"Brand voice directly shapes customer interactions. In this article learn how to establish a strong brand voice, based on the core values of your business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/","og_locale":"en_US","og_type":"article","og_title":"Developing Your Brand Voice - Hamilton Business Centre","og_description":"Brand voice directly shapes customer interactions. In this article learn how to establish a strong brand voice, based on the core values of your business.","og_url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/","og_site_name":"Hamilton Business Centre","article_published_time":"2021-02-12T15:53:37+00:00","article_modified_time":"2023-03-21T13:02:32+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/developing-your-brand-voice.jpg","type":"image\/jpeg"}],"author":"Keith Russell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Keith Russell","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/#article","isPartOf":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/"},"author":{"name":"Keith Russell","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#\/schema\/person\/773e9a963eb6b687952a87ee1b630995"},"headline":"Developing Your Brand Voice","datePublished":"2021-02-12T15:53:37+00:00","dateModified":"2023-03-21T13:02:32+00:00","mainEntityOfPage":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/"},"wordCount":549,"image":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/#primaryimage"},"thumbnailUrl":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/developing-your-brand-voice.jpg","articleSection":["Digital Main Street"],"inLanguage":"en-CA"},{"@type":"WebPage","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/","url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/","name":"Developing Your Brand Voice - Hamilton Business Centre","isPartOf":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#website"},"primaryImageOfPage":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/#primaryimage"},"image":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/#primaryimage"},"thumbnailUrl":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/developing-your-brand-voice.jpg","datePublished":"2021-02-12T15:53:37+00:00","dateModified":"2023-03-21T13:02:32+00:00","author":{"@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#\/schema\/person\/773e9a963eb6b687952a87ee1b630995"},"description":"Brand voice directly shapes customer interactions. In this article learn how to establish a strong brand voice, based on the core values of your business.","inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2021\/02\/12\/developing-your-brand-voice\/#primaryimage","url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/developing-your-brand-voice.jpg","contentUrl":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-content\/uploads\/sites\/3\/2021\/02\/developing-your-brand-voice.jpg","width":800,"height":400},{"@type":"WebSite","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#website","url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/","name":"Hamilton Business Centre","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/#\/schema\/person\/773e9a963eb6b687952a87ee1b630995","name":"Keith Russell","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/secure.gravatar.com\/avatar\/76d8f2535caa1bd0edd32bda3bbf3d95051733917d38fc3714590b9f05df6bfc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/76d8f2535caa1bd0edd32bda3bbf3d95051733917d38fc3714590b9f05df6bfc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76d8f2535caa1bd0edd32bda3bbf3d95051733917d38fc3714590b9f05df6bfc?s=96&d=mm&r=g","caption":"Keith Russell"},"url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/author\/jodilaking\/"}]}},"_links":{"self":[{"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/posts\/2674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/comments?post=2674"}],"version-history":[{"count":0,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/posts\/2674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/media\/2676"}],"wp:attachment":[{"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/media?parent=2674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/categories?post=2674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/wp\/v2\/tags?post=2674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}