{"id":2058,"date":"2020-06-18T17:06:37","date_gmt":"2020-06-18T21:06:37","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?p=2058"},"modified":"2020-07-10T19:57:19","modified_gmt":"2020-07-10T23:57:19","slug":"facebook-blueprint","status":"publish","type":"post","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2020\/06\/18\/facebook-blueprint\/","title":{"rendered":"Facebook Blueprint – Learn New Marketing Skills With Free Online Courses"},"content":{"rendered":"\n

With more businesses looking to maximize their online opportunities and in some cases completely pivot their business model<\/a> to online only amid COVID-19, learning how to market and grow your business online<\/a> has never been more important.<\/p>\n\n\n\n

As explained by Facebook<\/a>:<\/p>\n\n\n\n

“As businesses around the world are shifting their focus online, many are wondering where to start. To help with this transition, our business education program, Facebook Blueprint, launched 15 new courses that cover the fundamentals. As always, our Blueprint courses are free, and we\u2019ve made lessons even more straightforward, putting concepts into context with storytelling and offering downloadable materials to help bring what you learn to life.”<\/strong><\/em><\/p>\n\n\n\n

Luckily for us, tech giants like Facebook, Google, HubSpot<\/a>, and others have made the process of learning these new essential skills easier than ever before by producing a wealth of free learning resources. <\/p>\n\n\n\n

But with so many options available, where do you start?<\/p>\n\n\n\n

The answer …. Facebook. More specifically, Facebook Blueprint.<\/p>\n\n\n\n

Facebook<\/h2>\n\n\n\n

With approx. 2.4 billion monthly active users<\/strong>, Facebook is the largest social media platform around.<\/p>\n\n\n\n

To put it into context, Facebook has more monthly active users than the population of the worlds largest country (by population), China. It’s also a great platform to reach just about any demographic and the power of Facebook’s ad targeting tools<\/a> make reaching your customer persona(s) and audiences that much easier.<\/p>\n\n\n\n

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Courtesy of https:\/\/dustinstout.com<\/a><\/em><\/figcaption><\/figure>\n\n\n\n
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In this post we are going to take a look at the Facebook Blueprint platform and how it can help you not only improve your marketing efforts on Facebook and Instagram, but also in your other online marketing channels.<\/p>\n\n\n\n

Facebook Blueprint<\/h2>\n\n\n\n

Launched in 2015, Facebook Blueprint<\/a> is an e-learning platform that offers free, bite sized, self-paced courses on Facebook and Instagram advertising<\/strong>. It includes over 90 courses most of which can be completed in as little as 15-60 minutes.<\/p>\n\n\n\n

Facebook Blueprint is a great way for digital marketers to stay on top of Facebook\u2019s ever evolving portfolio of tools, ad formats<\/a>, and digital marketing basics<\/a>.<\/p>\n\n\n\n

All you need is a Facebook log-in to start learning.<\/strong><\/p>\n\n\n\n

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Facebook Blueprint homepage screenshot<\/em><\/figcaption><\/figure>\n\n\n\n
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The Blueprint catalog offers a range of beginner and intermediate courses across the following categories:<\/p>\n\n\n\n