{"id":1597,"date":"2020-04-07T09:41:03","date_gmt":"2020-04-07T13:41:03","guid":{"rendered":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/?p=1597"},"modified":"2020-04-07T13:47:53","modified_gmt":"2020-04-07T17:47:53","slug":"google-my-business-photo-optimization","status":"publish","type":"post","link":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/2020\/04\/07\/google-my-business-photo-optimization\/","title":{"rendered":"Google My Business – Photo Optimization with Geo-Tagging"},"content":{"rendered":"\n

Your Google My Business Listing is an important ranking signal to Google’s local algorithm<\/strong> when it comes to being found in the Google map pack, Google maps, and localized search results. <\/p>\n\n\n\n

In a previous blog post, we covered in detail how to optimize your Google My Business Listing<\/a> for maximum visibility.<\/p>\n\n\n\n

In this blog post, we are going to cover the why and how of optimizing your photos for Google My Business<\/strong> and local search with the help of geo-tagging<\/strong> (it’s not as hard as it sounds).<\/p>\n\n\n\n

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Google’s map pack for the search query “Hamilton Pizza Shop”. All data being displayed in the map pack is pulled from your GMB profile<\/em><\/figcaption><\/figure>\n\n\n\n

What is Geo-Tagging and Why Does it Matter?<\/h2>\n\n\n\n

Geo-tagging is the process of adding geographical information to various media<\/strong> in the form of metadata<\/a> (data about the data). The data usually consists of coordinates like latitude and longitude (location), but may even include additional information. <\/p>\n\n\n\n

Geotagging is most commonly used for photographs and can help search engines see the association between that photo and a specific location<\/strong>. If you are a regional company or business, geo-tagging is incredibly beneficial.<\/strong><\/p>\n\n\n\n

A few benefits to geo-tagging include:<\/p>\n\n\n\n

Search Queries:<\/strong> Search engine users typically add in location-based information when typing something into a search bar. For example, someone might very well type in \u201cPizza Shop Hamilton\u201d Therefore, you want your company to be associated with this location so that you appear in that search.<\/p>\n\n\n\n

Image Search:<\/strong> We can\u2019t forget that photos also show up on many SERPs (search engine results pages), often at the top. If you can geo-tag your images, it will help search engines determine which images should show up on that SERP, ideally your businesses.<\/p>\n\n\n\n

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\u201cBusinesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don\u2019t have photos.\u201d<\/em> <\/p>\n\n\n\n

Google<\/strong><\/em><\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Optimal Google My Business Image Specs and Best Practices<\/h2>\n\n\n\n

Before getting into how to go about geo-tagging your images, lets briefly look at some of the optimal specs for your GMB listing photos<\/strong> as well as some best practices.<\/p>\n\n\n\n