{"id":7529,"global_id":"investinhamilton.ca\/hamilton-business-centre?id=7529","global_id_lineage":["investinhamilton.ca\/hamilton-business-centre?id=7529"],"author":"8","status":"publish","date":"2025-09-29 10:02:19","date_utc":"2025-09-29 14:02:19","modified":"2025-09-29 10:02:54","modified_utc":"2025-09-29 14:02:54","url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/bacd-business-fundamentals-marketing-sales\/","rest_url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/tribe\/events\/v1\/events\/7529","title":"Business Fundamentals: Marketing &amp; Sales","description":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\n\t\t\t<\/p>\n<\/div>\n\n\n\n<p><strong>Location:<\/strong> Online.<\/p>\n\n\n\n<p><strong>This session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics.<\/strong><\/p>\n\n\n\n<p>Starting a business is hard and that\u2019s where we come in. Our mission is clear \u2013 we are here to support your Business Success. We equip you with the skills, knowledge and tools to start and grow successfully. Let\u2019s build your action plan together!<\/p>\n\n\n\n<p>BACD\u2019s Business Fundamentals series includes the Start up Session as well as Marketing &amp; Sales, Business Planning and Finance &amp; Operations. The Start Up Session is held weekly and the other 3 are all held every month rotating between morning, afternoon and evening sessions and can be taken in any order.<\/p>\n\n\n\n<p>These sessions are ideal for budding entrepreneurs and those considering opening their own small business or wanting to formalize their business operations and a great place for you to start exploring the fundamentals of every successful business.<\/p>\n\n\n\n<p>This session is presented by BACD\u2019s advisors who have all been entrepreneurs themselves.<\/p>\n\n\n\n<p>Marketing and Sales<\/p>\n\n\n\n<p>The Marketing and Sales session is an introduction to the marketing and sales strategy (aka plan) necessary to grow your business. Marketing is imperative to building sales for your business.<\/p>\n\n\n\n<p>Without a Marketing &amp; Sales strategy, your marketing efforts could be wasted or money spent in the wrong channels or worse, your business will fail to thrive.<\/p>\n\n\n\n<p><strong>In Marketing and Sales Strategy we will cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to create a brand for your business<\/li>\n\n\n\n<li>The value proposition<\/li>\n\n\n\n<li>Online and offline marketing strategies<\/li>\n\n\n\n<li>Marketing tactics for your business<\/li>\n\n\n\n<li>Lead generation, sales and following up<\/li>\n\n\n\n<li>Your client acquisition process<\/li>\n\n\n\n<li>Tools for marketing<\/li>\n\n\n\n<li>Sales process and strategy<\/li>\n\n\n\n<li>Web elements<\/li>\n\n\n\n<li>Digital Strategy<\/li>\n<\/ul>\n\n\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div 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This session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics. Starting a business is hard and that\u2019s where we come in. Our mission is clear \u2013 we are here to support&#8230;&lt;\/p&gt;\\n","url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/bacd-business-fundamentals-marketing-sales\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2025-10-29T09:30:00-04:00","endDate":"2025-10-29T11:30:00-04:00","performer":"Organization"}}