{"id":7348,"global_id":"investinhamilton.ca\/hamilton-business-centre?id=7348","global_id_lineage":["investinhamilton.ca\/hamilton-business-centre?id=7348"],"author":"8","status":"publish","date":"2025-07-31 11:46:30","date_utc":"2025-07-31 15:46:30","modified":"2025-07-31 12:18:49","modified_utc":"2025-07-31 16:18:49","url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/event\/how-to-write-high-impact-copy-for-your-business-even-if-youre-not-a-copywriter-10\/","rest_url":"https:\/\/investinhamilton.ca\/hamilton-business-centre\/wp-json\/tribe\/events\/v1\/events\/7348","title":"How to Write High-Impact Copy for Your Business (Even if You&#8217;re Not a Copywriter)","description":"<div  class=\"tribe-events-schedule tribe-clearfix\" >\n\t<p class=\"tribe-events-schedule__datetime\">\n\t\t<span class=\"tribe-events-schedule__date tribe-events-schedule__date--start\">\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t<span class=\"tribe-events-schedule__separator tribe-events-schedule__separator--date\">\n\t\t\t\t @ \t\t\t<\/span>\n\t\t\t<span class=\"tribe-events-schedule__time tribe-events-schedule__time--start\">\n\t\t\t\t\t\t\t<\/span>\n\t\t\n\t\t\t<\/p>\n<\/div>\n\n\n\n<p>The words you write for your business are directly tied to the overall success of your marketing efforts.&nbsp;<\/p>\n\n\n\n<p>Great copywriting can improve your brand, build your pipeline and directly impact your bottom line. And there are tried-and-tested copywriting tips, tricks, and techniques that can help persuade and motivate any audience to take action.&nbsp;<\/p>\n\n\n\n<p><strong>In this session designed for business owners and entrepreneurs, you&#8217;ll discover how to strategically deliver words that will make a real impact on your business using the art and science of copywriting.<\/strong><\/p>\n\n\n\n<p>Hosted by the Hamilton Business Centre, join copywriter, content strategist, and owner of <a href=\"https:\/\/www.greenlightcontent.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenlight Content<\/a> Vanessa Green for a 1-hour session on how to write clear, concise, and compelling copy for your business.\u00a0<\/p>\n\n\n\n<p><strong>What you&#8217;ll learn in this session:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What copywriting is and why it&#8217;s an integral part of the marketing mix<\/li>\n\n\n\n<li>Copywriting tactics including structure, persuasion, emotion, power words, and more<\/li>\n\n\n\n<li>How to position your copy to speak directly to your target audience<\/li>\n\n\n\n<li>Proven copywriting formulas that remove the guesswork from writing<\/li>\n\n\n\n<li>How to use copywriting tools to make the writing process more effective&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>*** Registration is required.&nbsp;A Zoom link will be emailed to all registrants after completing the registration.<\/strong><\/p>\n\n\n\n<p>If you are unable to attend, please cancel your registration via email or call 905-540-6400.<\/p>\n\n\n\n\n\t<div  class=\"tribe-block tribe-block__events-link\" >\n\t\t<div class=\"tribe-events tribe-common\">\n\t\t\t<div class=\"tribe-events-c-subscribe-dropdown__container\">\n\t\t\t\t<div class=\"tribe-events-c-subscribe-dropdown\">\n\t\t\t\t\t<div class=\"tribe-common-c-btn-border tribe-events-c-subscribe-dropdown__button\">\n\t\t\t\t\t\t<svg\n\t class=\"tribe-common-c-svgicon tribe-common-c-svgicon--cal-export 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