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DTSTART;TZID=America/Toronto:20251201T100000
DTEND;TZID=America/Toronto:20251201T113000
DTSTAMP:20260419T233132
CREATED:20251124T163057Z
LAST-MODIFIED:20251124T163058Z
UID:7728-1764583200-1764588600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-73/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251201T130000
DTEND;TZID=America/Toronto:20251201T143000
DTSTAMP:20260419T233132
CREATED:20251124T155153Z
LAST-MODIFIED:20251124T155235Z
UID:7702-1764594000-1764599400@investinhamilton.ca
SUMMARY:Importing 101 (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nLearn the basics as well as the important details impacting your bottom line and avoid mistakes\, minimize costs/risks\, and maximize revenue. \n\n\n\nAbout this workshop: \n\n\n\nThis seminar will provide a broad outline of what you need to know to start importing goods from abroad: \n\n\n\n\nfinancial issues (Incoterms\, payments\, exchange rates\, insurance)\, Canadian import regulations\, labelling\, quotas.\n\n\n\npermits and licences\, logistics costs\, the documentation required for smooth customs clearance\, how duties and taxes work\,.\n\n\n\nFree Trade Agreements and their impact\, the role of the customs broker and other intermediaries.\n\n\n\nLearn the basics as well as the important details impacting your bottom line and avoid mistakes\, minimize costs/risks and maximize revenue.\n\n\n\n\nAbout the speaker: \n\n\n\nFollowing a + 30-year international logistics career\, Christian Sivière started a Montréal-based import-export consultancy in 2010\, Solimpex\, active in two areas: \n\n\n\n\nconsulting to help SMEs grow internationally; and\n\n\n\ntraining on the regulatory\, customs and logistics aspects of Importing and Exporting\, Free Trade Agreements and Supply Chain Optimization.\n\n\n\n\nChristian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto\, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce\, Export Québec\, Invest Ottawa\, Supply Chain Canada and similar\, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional.
URL:https://investinhamilton.ca/hamilton-business-centre/event/importing-101-virtual/
LOCATION:Zoom
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251204T100000
DTEND;TZID=America/Toronto:20251204T110000
DTSTAMP:20260419T233132
CREATED:20251022T192236Z
LAST-MODIFIED:20251022T192237Z
UID:7652-1764842400-1764846000@investinhamilton.ca
SUMMARY:Labelling & Packaging your Food Product
DESCRIPTION:This session is for you if you have a food or beverage product that needs an accurate and compliant label. \n\n\n\nIn this free 60-minute online seminar learn about: \n\n\n\n\nPackaging Considerations\n\n\n\nLabelling Requirements\n\n\n\nMistakes to Avoid\n\n\n\n\nPackaging and labelling your food product is where marketing meets regulatory compliance and food safety. You know you want your product to look great on a store shelf\, but what are you required to put on the label? How do you choose the right package for your product? For this session\, we will be joined by Nicole Haney\, former Founder & CEO of Boho Bars. Nicole will guide us through what to consider when choosing a package for your food product\, what to include on your label\, and what mistakes to avoid when packaging your food product. \n\n\n\nYou will leave with a better understanding of labelling & packaging in the food and beverage industry! \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/labelling-packaging-your-food-product-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251204T120000
DTEND;TZID=America/Toronto:20251204T133000
DTSTAMP:20260419T233132
CREATED:20251124T155600Z
LAST-MODIFIED:20251124T155602Z
UID:7709-1764849600-1764855000@investinhamilton.ca
SUMMARY:E-Commerce Marketing: Diving Into 360-Degree Marketing Strategies (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nActionable insights to maximize your reach and revenue. \n\n\n\nAbout this workshop: \n\n\n\nReady to scale your online business with smarter\, more cohesive marketing? Join us for an interactive webinar designed for entrepreneurs who want to take control of their e-commerce growth. \n\n\n\nIn this session\, you’ll uncover the power of 360° marketing – a strategy that unifies your brand message across every channel and customer touchpoint. We’ll break down the entire campaign lifecycle\, from creative ideation to high-performance execution\, showing you how to optimize each stage of your customer journey. \n\n\n\nDiscover proven tactics to boost engagement and sales\, including how to: \n\n\n\n\nBuild anticipation with strategic pre-sale campaigns\n\n\n\nConvert urgency into action using limited-time offers\n\n\n\nCapture high-intent shoppers through dynamic ad targeting\n\n\n\n\nBy the end of this webinar\, you’ll walk away with a clear action plan and practical insights to amplify your brand’s reach\, streamline your marketing\, and drive measurable revenue growth. \n\n\n\nIdeal for: \n\n\n\n\nFounders\n\n\n\nE-commerce business owners\n\n\n\nMarketers looking to scale with strategy and precision.
URL:https://investinhamilton.ca/hamilton-business-centre/event/e-commerce-marketing-diving-into-360-degree-marketing-strategies-virtual/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251208T133000
DTEND;TZID=America/Toronto:20251208T150000
DTSTAMP:20260419T233132
CREATED:20251126T152220Z
LAST-MODIFIED:20251126T152221Z
UID:7736-1765200600-1765206000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (In-Person Session)
DESCRIPTION:Location: In-Person. \n\n\n\nAre you dreaming of launching your own business but unsure where to start? Don’t miss this opportunity to gain essential insights and actionable guidance at our in-person seminar\, Ten Steps to Starting a Business! Starting a small business can be exciting and challenging. With careful research and hard work\, it can also be very rewarding. \n\n\n\nThis seminar is designed for aspiring entrepreneurs like you\, covering the fundamentals to make starting a small business faster and easier. \n\n\n\nYou’ll explore key topics including: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirements\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nWhether you’re just brainstorming or ready to take the plunge\, this 90-minute session will equip you with the tools and confidence to turn your vision into reality. Plus\, it’s hosted by the Hamilton Business Centre – your go-to hub for business support. \n\n\n\nLocation: Hamilton Business Centre\, Hamilton City Hall\, 71 Main Street West (1st Floor)\, Hamilton\, ON.  \n\n\n\nHave questions? Call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-in-person-session-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251209T100000
DTEND;TZID=America/Toronto:20251209T113000
DTSTAMP:20260419T233132
CREATED:20251124T155833Z
LAST-MODIFIED:20251124T155834Z
UID:7711-1765274400-1765279800@investinhamilton.ca
SUMMARY:Google Advertising: The Business Owner’s Starter Guide (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nFor business owners who want to learn more about how Google Ads work\, and more importantly\, how well it could work for them. \n\n\n\nAbout the workshop \n\n\n\nYou’ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is\, Google Advertising can be very powerful when done properly. \n\n\n\nSo now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop! \n\n\n\nIn this free seminar designed specifically for business owners\, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it’s right for your business and how it may benefit your marketing strategy. \n\n\n\nBy the end of the session\, you will have a solid understanding of how Google Ads are priced\, how to set a realistic budget\, and how to identify your return on investment and analyze the data. \n\n\n\nIf you’ve ever been curious about Google Advertising and its potential for your business\, you don’t want to miss this session! \n\n\n\nWho should attend: \n\n\n\n\nNew business owners entering the market and aiming to get the word out quickly\n\n\n\nEntrepreneurs and consultants wanting to brush up on their knowledge\n\n\n\nMarketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy\n\n\n\n\nWhat you will learn: \n\n\n\n\nWhy Google Advertising is so powerful\n\n\n\nIdentifying the right key words based on your budget\n\n\n\nHow to set the ‘right’ budget\, both realistic and efficient\n\n\n\n\nAbout the Presenter \n\n\n\nThis workshop is presented by David Bird\, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing\, an Ottawa-based firm that specializes in helping businesses get found on Google. \n\n\n\nDavid has been managing Google Ads (formerly AdWords) accounts since 2012\, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget. \n\n\n\nDavid offers a full series of seminars relating to Google solutions that get your business found online\, including: \n\n\n\n\nGoogle Analytics 4 (GA4)\n\n\n\nGoogle Ads\n\n\n\nGoogle Business Profile & SEO (search engine optimization)
URL:https://investinhamilton.ca/hamilton-business-centre/event/google-advertising-the-business-owners-starter-guide-virtual-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251209T120000
DTEND;TZID=America/Toronto:20251209T133000
DTSTAMP:20260419T233132
CREATED:20251124T160309Z
LAST-MODIFIED:20251124T160310Z
UID:7713-1765281600-1765287000@investinhamilton.ca
SUMMARY:Retail Crime Prevention: A Guide to Making Your Business Safer (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nIs retail theft impacting your business? \n\n\n\nJoin speaker Stella Nicastro-Greenough from Workplace Safety & Prevention Services on Tuesday December 9th at 12pm for a free Comprehensive Crime Prevention Webinar: Retail Crime Prevention: A Guide to Making Your Business Safer \n\n\n\nIs retail theft impacting your small business? Attending a theft prevention session is a smart move for any small business owner! It’s also a valuable opportunity to connect with other local business owners and share real-world prevention tips and experiences. \n\n\n\nLearn how to protect your retail space and empower your employees with practical strategies and tools to deter crime and manage emergencies. \n\n\n\nIn this session\, you’ll learn how to: \n\n\n\n\nDesign a Safer Space: Use environmental design to reduce risks while maintaining a welcoming atmosphere.\n\n\n\nHandle Difficult Situations: De-escalate confrontations with suspicious or disruptive individuals.\n\n\n\nPrepare for Emergencies: Develop a plan for evacuations\, lockdowns\, and suspicious packages.\n\n\n\nClarify Roles: Define responsibilities for management and staff and conduct regular risk assessments\n\n\n\n\nWe will also be welcoming Constable Hinchliffe from the Guelph Police Service to join us and discuss their free theft initiative: Crime Prevention Through Environmental Design (CPTED). \n\n\n\nWant to minimize damage to your property or small business store front? – The Guelph Police Service has recently shared there is a service available to property owners and businesses to have a Crime Prevention Through Environmental Design (CPTED) Assessment done by a police officer. This service offers advice on how to minimize crime through CPTED. \n\n\n\nDon’t miss this opportunity to enhance your retail environment’s safety and security. Equip your team with the knowledge and tools to prevent crime effectively with the Business Centre Guelph Wellington\, Workplace Safety & Prevention Services and the Guelph Police.
URL:https://investinhamilton.ca/hamilton-business-centre/event/retail-crime-prevention-a-guide-to-making-your-business-safer-virtual/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251209T130000
DTEND;TZID=America/Toronto:20251209T143000
DTSTAMP:20260419T233132
CREATED:20251124T160520Z
LAST-MODIFIED:20251124T160554Z
UID:7715-1765285200-1765290600@investinhamilton.ca
SUMMARY:Getting Started with Intellectual Property - Understanding Patents (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nLearn what you can patent and how to use design elements to help stop others from making\, using\, or selling your inventions. \n\n\n\nAbout the workshop: \n\n\n\nHave you developed cutting-edge technology or improved an existing product or process?This entrepreneur-focused workshop breaks down what you can patent\, how to leverage design elements to prevent competitors from making\, using\, or selling your innovations\, and the smart strategies founders use to transform intellectual property into valuable business assets. \n\n\n\nWhether you’re building a startup\, preparing for investment\, or scaling a product line\, you’ll learn how to protect your competitive edge and position your innovation for long-term growth and monetization. \n\n\n\nIdeal for: Small business founders\, product creators\, tech innovators\, and anyone turning ideas into real-world solutions. \n\n\n\nAbout CIPO: \n\n\n\nThe Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation\, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively. \n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/getting-started-with-intellectual-property-understanding-patents/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251210T150000
DTEND;TZID=America/Toronto:20251210T160000
DTSTAMP:20260419T233132
CREATED:20251124T160910Z
LAST-MODIFIED:20251124T160911Z
UID:7718-1765378800-1765382400@investinhamilton.ca
SUMMARY:Business Prep for 2026: The 12 Must-Know Legal Twists of 2025 (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nPractical guidance on the key legal twists and turns from 2025 which can affect your approach to strategy and operations in the coming year. \n\n\n\nAbout this workshop: \n\n\n\nOur annual favourite is back – mark your calendars and kick off the new year right by joining Navio Law for this online workshop: The 12 Must-Know Legal Twists of 2025. In this fast-moving workshop\, participants will receive a practical checklist from the presenters as they highlight the most important legal twists and turns from 2025. This is a must-attend session for owners and managers of businesses who wish to stay on top of the latest legal requirements. \n\n\n\nWho should attend: \n\n\n\n\nEntrepreneurs of new and scaling businesses\n\n\n\nC-level executives and others involved in business planning for 2026\n\n\n\nEstablished business owners curious about new legal requirements\, in particular relating to employment\, privacy\, data protection\, artificial intelligence and financing\n\n\n\n\nAbout the speakers: \n\n\n\nNaomi Morisawa De Koven is the managing lawyer of Navio Law. She and her co-presenters Justin Clory and Evan Young regularly advise entrepreneurs and knowledge-based businesses on legal issues relating to corporate\, commercial\, employment\, financing and M&A transactions. \n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/business-prep-for-2026-the-12-must-know-legal-twists-of-2025-virtual/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251211T093000
DTEND;TZID=America/Toronto:20251211T113000
DTSTAMP:20260419T233132
CREATED:20251124T161135Z
LAST-MODIFIED:20251124T161137Z
UID:7720-1765445400-1765452600@investinhamilton.ca
SUMMARY:Business Fundamentals: Marketing & Sales
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nThis session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics. \n\n\n\nMarketing and Sales: Marketing drives sales. Let’s build your strategy. \n\n\n\nWithout a clear marketing and sales strategy\, your business risks wasting time\, money—and missing out on customers. In BACD’s Marketing & Sales Session\, you’ll learn how to attract the right audience\, build your brand\, and convert leads into loyal clients. \n\n\n\nWe’ll help you create a strategy that works for your business and budget. \n\n\n\nHere’s what we cover: \n\n\n\n\nBranding and your value proposition\n\n\n\nOnline and offline marketing tactics\n\n\n\nLead generation and client acquisition\n\n\n\nSales strategy and follow-up process\n\n\n\nDigital tools and web elements that support growth\n\n\n\n\nThis session is part of our Business Fundamentals Series\, which also includes Start Up\, Business Planning\, and Finance & Operations. Take them in any order—sessions run monthly with flexible times. \n\n\n\nJoin us and start building a marketing and sales strategy that gets results.
URL:https://investinhamilton.ca/hamilton-business-centre/event/business-fundamentals-marketing-sales-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251211T110000
DTEND;TZID=America/Toronto:20251211T123000
DTSTAMP:20260419T233132
CREATED:20251124T161346Z
LAST-MODIFIED:20251124T161347Z
UID:7722-1765450800-1765456200@investinhamilton.ca
SUMMARY:Starting a Business: A Bird's Eye View of the Legal Landscape (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nExploring different forms of business organizations & the legal landscape when it comes to starting a business. \n\n\n\nAbout this workshop: \n\n\n\nJoin us to get a bird’s eye view of the legal landscape when it comes to starting a business. We will explore different forms of business organizations. \n\n\n\nSole Proprietorships \n\n\n\n\nwhat does it means to be a sole proprietor? What are the advantages and disadvantages of this structure of business?\n\n\n\n\nPartnerships \n\n\n\n\nhow and when can a partnership arise? What are some advantages and disadvantages flowing from this particular structure?\n\n\n\n\nIncorporation \n\n\n\n\nmuch of the presentation will focus on the characteristics\, advantages and disadvantages of a corporation (i.e. ownership\, continuity\, limited liability\, tax planning\, employee stock options etc.).\n\n\n\nhow does input at the start-up stage impact the division of equity amongst key stakeholders and directly corresponding\, the importance of a shareholders’ agreement while the parties are in good spirits\n\n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/starting-a-business-a-birds-eye-view-of-the-legal-landscape-virtual/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251211T130000
DTEND;TZID=America/Toronto:20251211T160000
DTSTAMP:20260419T233132
CREATED:20250819T153616Z
LAST-MODIFIED:20250819T153617Z
UID:7377-1765458000-1765468800@investinhamilton.ca
SUMMARY:Access To Professionals (Business Legal): Virtual Sessions
DESCRIPTION:Are you looking for business legal advice? \n\n\n\nWhen running your own business there are many legal issues you’ll need to consider. Whether it’s how to best develop your business structure\, protect your brand\, review contracts\, or deal with human resources questions. The Access to Professionals series provides an opportunity for you to meet with a professional for a 30-minute\, one-on-one meeting and gives you the opportunity to ask any of those burning questions you may have about your business. \n\n\n\nA to P business legal professionals can address most common questions such as: \n\n\n\n\nI’m starting a business. Do I need to incorporate?\n\n\n\nShould I operate as a sole proprietorship or a corporation?\n\n\n\nI’m starting a business with someone else. Should we operate as a partnership or a corporation?\n\n\n\nShould I incorporate federally or provincially?\n\n\n\nHow do I start a not-for-profit?\n\n\n\nWhat rules do I have to follow when naming my business?\n\n\n\nDo I have to register my business name?\n\n\n\nWhat should I look out for when signing a commercial lease?\n\n\n\nI’ve been asked to stop using my company’s name or logo\n\n\n\nWhat records do I have to keep or file to maintain my corporation?\n\n\n\nI need help writing or reviewing a business document or contract\n\n\n\n\nHow to book a session: \n\n\n\nSessions are free (Zoom\, phone)\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-legal-virtual-sessions-22/
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251215T100000
DTEND;TZID=America/Toronto:20251215T113000
DTSTAMP:20260419T233132
CREATED:20251124T163238Z
LAST-MODIFIED:20251124T163239Z
UID:7732-1765792800-1765798200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-75/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251216T120000
DTEND;TZID=America/Toronto:20251216T130000
DTSTAMP:20260419T233132
CREATED:20251124T162107Z
LAST-MODIFIED:20251124T162905Z
UID:7725-1765886400-1765890000@investinhamilton.ca
SUMMARY:Creating a One Liner for Your Business - Capture The Most Peoples's Attention Without Boring Them
DESCRIPTION:“People don’t buy the best products; they buy the products they can understand the fastest.” \n\n\n\nThink about the last time someone asked you “what do you do”? How did you answer it? \n\n\n\nAs business owners\, we get asked this all the time. If you’re like most people\, you probably started off by saying something like “my family started the business twenty years ago and then I got involved ….” or maybe you said something like “well\, it’s complicated”. \n\n\n\nEven if you didn’t answer exactly like above\, chances are you answered the question in such a confusing way the person you’re talking to forgot what you said two minutes later. When you don’t have a clear answer to the question “what do you do” it’s almost like asking someone to come into the door of your business and then turning them around and shoving them right back out. \n\n\n\nIf you don’t answer the question\, “what do you do” in a simple way\, people will forget about what you said the second you stop talking. Why? Because you haven’t told them the problem that you solve or how you make their life better. You haven’t answered that question in such a way that peaks people’s interest and makes them curious about your brand. \n\n\n\nIn this short lunchtime session hosted by the Hamilton Business Centre\, we’ll cover: \n\n\n\n\nwhat is a one liner and why you need one for your business\n\n\n\nhow to effectively write a compelling one liner for your business that captures the most people’s attention without boring them\n\n\n\nhow to use a one line to position your business so people immediately know the problem you solve and how it will make their life better\n\n\n\n\nPlease note: This session will be delivered virtually. A Zoom invitation link will be sent to you in the registration confirmation email. Please be sure to check your email after registering. \n\n\n\nIf you are unable to attend\, please cancel your registration via email or call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/creating-a-one-liner-for-your-business-capture-the-most-peopless-attention-without-boring-them-7/
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251222T100000
DTEND;TZID=America/Toronto:20251222T113000
DTSTAMP:20260419T233132
CREATED:20251124T163323Z
LAST-MODIFIED:20251124T163325Z
UID:7734-1766397600-1766403000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-76/
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