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DTSTART;TZID=America/Toronto:20251003T100000
DTEND;TZID=America/Toronto:20251003T113000
DTSTAMP:20260422T034131
CREATED:20250929T153607Z
LAST-MODIFIED:20250929T153609Z
UID:7540-1759485600-1759491000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-64/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251007T100000
DTEND;TZID=America/Toronto:20251007T113000
DTSTAMP:20260422T034132
CREATED:20250929T122242Z
LAST-MODIFIED:20250929T122245Z
UID:7488-1759831200-1759836600@investinhamilton.ca
SUMMARY:Market Research
DESCRIPTION:Location: Online. \n\n\n\nWith so much information available\, from multiple sources\, business owners need to access key resources that impact their business. Learn how to tap into already existing data and sources to help you analyze your industry\, competitors\, financing opportunities and current and potential customers. Discover how this knowledge can inform your key business decisions\, by learning how to ask the right questions\, collect key data and interpret that information. \n\n\n\nPlease note: Registered participants will be provided with a Zoom link and login information in a separate email prior to the session.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251009T120000
DTEND;TZID=America/Toronto:20251009T130000
DTSTAMP:20260422T034132
CREATED:20250929T122551Z
LAST-MODIFIED:20250929T122552Z
UID:7490-1760011200-1760014800@investinhamilton.ca
SUMMARY:HR for Small Business – What's essential to know in 2025
DESCRIPTION:Location: Online. \n\n\n\nJoin us on Thursday October 9th at 12pm for our “HR for Small Business – What’s essential to know in 2025” \n\n\n\nHR 101 for Small Business: What You Really Need to Know in 2025 \n\n\n\nHosted by Business Centre Guelph-Wellington \n\n\n\nLet’s cut through the noise. If you’re a small business owner\, you’re wearing twelve hats already—HR shouldn’t be your thirteenth nightmare. \n\n\n\nJoin this straight-talking webinar where HR doesn’t mean endless paperwork and legal landmines. We’ll break down what actually matters in 2025 for small businesses when it comes to hiring\, compliance\, and managing people without losing your mind (or your shirt). \n\n\n\nWhat you’ll walk away with: \n\n\n\n\nThe non-negotiables for HR compliance in Ontario (yes\, they’ve changed again)\n\n\n\nHiring in 2025: how to attract and hire right people at the right time\n\n\n\nPeople problems decoded: contracts\, policies\, terminations—and how to stop handling them like a hobby\n\n\n\n\nWhether you’re scaling up\, hiring your first employee\, or cleaning up a hot mess\, this is your chance to get real answers. \n\n\n\nPresented by Anna Micka\, CHRL\, Certified Business Coach & HR Consutant (CatalystHR Partners)
URL:https://investinhamilton.ca/hamilton-business-centre/event/hr-for-small-business-whats-essential-to-know-in-2025/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251009T120000
DTEND;TZID=America/Toronto:20251009T130000
DTSTAMP:20260422T034132
CREATED:20250929T122849Z
LAST-MODIFIED:20250929T122850Z
UID:7492-1760011200-1760014800@investinhamilton.ca
SUMMARY:Preparing for the Holiday Rush
DESCRIPTION:Location: Online. \n\n\n\nThe holiday season is coming fast. Are you ready? Join us for a practical webinar with two local experts who will share tips to help your business succeed. \n\n\n\nAnnik Welsh\, Founder of Annik Welsh Social\, a Sudbury-based agency that helps small businesses build their social media presence. She has over seven years of experience creating authentic content and strategies that connect with audiences and help businesses stand out online. \n\n\n\nDenise\, Owner of Huckleberries Chocolatiers\, a well-loved Sudbury chocolate shop\, will talk about getting ready for the holiday rush. Learn how to plan inventory\, offer limited-edition flavours\, and create a holiday experience that keeps customers coming back. \n\n\n\nThis session is packed with practical advice for retailers\, makers\, and service providers. Register today and get ready to make this holiday season a success.
URL:https://investinhamilton.ca/hamilton-business-centre/event/preparing-for-the-holiday-rush/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251009T130000
DTEND;TZID=America/Toronto:20251009T160000
DTSTAMP:20260422T034132
CREATED:20250819T153317Z
LAST-MODIFIED:20250819T153318Z
UID:7371-1760014800-1760025600@investinhamilton.ca
SUMMARY:Access To Professionals (Business Legal): Virtual Sessions
DESCRIPTION:Are you looking for business legal advice? \n\n\n\nWhen running your own business there are many legal issues you’ll need to consider. Whether it’s how to best develop your business structure\, protect your brand\, review contracts\, or deal with human resources questions. The Access to Professionals series provides an opportunity for you to meet with a professional for a 30-minute\, one-on-one meeting and gives you the opportunity to ask any of those burning questions you may have about your business. \n\n\n\nA to P business legal professionals can address most common questions such as: \n\n\n\n\nI’m starting a business. Do I need to incorporate?\n\n\n\nShould I operate as a sole proprietorship or a corporation?\n\n\n\nI’m starting a business with someone else. Should we operate as a partnership or a corporation?\n\n\n\nShould I incorporate federally or provincially?\n\n\n\nHow do I start a not-for-profit?\n\n\n\nWhat rules do I have to follow when naming my business?\n\n\n\nDo I have to register my business name?\n\n\n\nWhat should I look out for when signing a commercial lease?\n\n\n\nI’ve been asked to stop using my company’s name or logo\n\n\n\nWhat records do I have to keep or file to maintain my corporation?\n\n\n\nI need help writing or reviewing a business document or contract\n\n\n\n\nHow to book a session: \n\n\n\nSessions are free (Zoom\, phone)\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-legal-virtual-sessions-20/
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251010T100000
DTEND;TZID=America/Toronto:20251010T113000
DTSTAMP:20260422T034132
CREATED:20250929T153703Z
LAST-MODIFIED:20250929T153705Z
UID:7542-1760090400-1760095800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-65/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251014T100000
DTEND;TZID=America/Toronto:20251014T113000
DTSTAMP:20260422T034132
CREATED:20250929T123056Z
LAST-MODIFIED:20250929T123057Z
UID:7494-1760436000-1760441400@investinhamilton.ca
SUMMARY:Marketing and Sales
DESCRIPTION:Location: Online. \n\n\n\nUnlike a business plan\, a marketing plan focuses on getting and keeping customers; it’s strategic and includes numbers\, facts and objectives. A good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It identifies what you’ll sell\, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales. Without it\, your marketing efforts could be wasted or money could be spent in the wrong channels. Learn to successfully create and implement marketing techniques and sales strategies\, personal promotions\, advertising materials that create connections and focus on what your business has to offer. Learn how to handle objections and set targets and goals and measure the effects of your efforts. \n\n\n\nPlease note: Registered participants will be provided with a Zoom link and login information in a separate email prior to the session.
URL:https://investinhamilton.ca/hamilton-business-centre/event/marketing-and-sales/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251014T130000
DTEND;TZID=America/Toronto:20251014T143000
DTSTAMP:20260422T034132
CREATED:20250929T123738Z
LAST-MODIFIED:20250929T123740Z
UID:7496-1760446800-1760452200@investinhamilton.ca
SUMMARY:Bring Your Creations to Life - Learn Why Intellectual Property Matters
DESCRIPTION:Location: Online. \n\n\n\nAre you turning your business idea into a real product\, service\, or brand? Whether you’re designing a logo\, developing a unique product\, offering innovative services\, or crafting original content\, understanding intellectual property (IP) is essential for protecting your hard work. \n\n\n\nThis workshop is ideal for small business owners\, startups\, and entrepreneurs who are in the early stages of building their business. We’ll break down the basics of IP and how it can directly impact your business growth\, competitive edge\, and long-term success. \n\n\n\nYou’ll learn: \n\n\n\n\nTrademarks – How to protect your business name\, logo\, slogan\, or brand identity so others can’t use them.\n\n\n\nCopyrights – How to secure rights over original content.\n\n\n\nPatents – How to safeguard inventions\, products\, or processes that are new\, useful\, and innovative.\n\n\n\nTrade Secrets – How to protect valuable business information that give you a competitive advantage.\n\n\n\nIndustrial Designs – How to protect the unique look and feel of your product design.\n\n\n\n\nWe’ll also cover why IP matters for small businesses – from avoiding costly legal issues to increasing your business value and attracting investors or partners. \n\n\n\nTakeaways: \n\n\n\n\nA clear understanding of different types of IP and how they apply to your business.\n\n\n\nPractical examples and real-life case studies.\n\n\n\nNext steps and resources to start protecting your intellectual property.\n\n\n\n\nAbout the speaker: \n\n\n\nElizabeth Collinson has worked with the Canadian Intellectual Property Office (CIPO) for more than 20 years. \n\n\n\nWhile working with CIPO\, Elizabeth has held various positions including a Trademarks Examiner\, a Business Development Officer\, a Project Manager and now as an IP Advisor. \n\n\n\nElizabeth has successfully passed the Trademark Agent examination and is listed as an inactive Trademark Agent on the Canadian Patent Agent and Trademark Agent (CPATA) register. \n\n\n\nAbout CIPO: \n\n\n\nThe Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation\, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.
URL:https://investinhamilton.ca/hamilton-business-centre/event/bring-your-creations-to-life-learn-why-intellectual-property-matters/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251015T093000
DTEND;TZID=America/Toronto:20251015T113000
DTSTAMP:20260422T034132
CREATED:20250929T124312Z
LAST-MODIFIED:20250929T124314Z
UID:7498-1760520600-1760527800@investinhamilton.ca
SUMMARY:Ask the Expert: From Conversations to Confident Sales - Tools & Tactics
DESCRIPTION:Location: Online. \n\n\n\nFrom Conversations to Confident Sales: Tools\, Tactics & Mindset for EntrepreneursReady to Turn Your Holiday Season Into Your Most Profitable Quarter? \n\n\n\nOctober is crunch time. With all the holidays approaching\, your potential clients are making purchasing decisions that could make or break your year.Don’t miss out on this golden opportunity because you’re stuck in the same sales struggles.This isn’t another training session with slides you’ll forget. This is your chance to get real-time\, expert guidance on the specific sales challenges keeping you up at night.What Makes This Different? \n\n\n\n\n100% Interactive – No Zoom screen\, no lectures\, just solutions \n\n\n\nYour Problems\, Real Actionable Tips – Bring your actual sales scenarios\n\n\n\nAsk Me Anything Format – No question is off-limits\n\n\n\n\nCommon Challenges We’ll Tackle Together: \n\n\n\n\nMindset Blocks: “I don’t want to be salesy” (and why this is costing you clients). Overcoming the fear of “selling” when you’re passionate about helping\n\n\n\nSales Process Gaps: Why your conversations aren’t converting (and the simple fix). Creating a system that works for YOUR business style\n\n\n\nObjection Handling: What to say when prospects say “I need to think about it”. Turning price concerns into value conversations.\n\n\n\nHoliday Season Prep: Positioning your offerings for year-end decision makers. Leveraging cultural celebrations and business cycles.\n\n\n\n\nExpert in the room: Maggie Perotin from Stairway to Leadership \n\n\n\nAs an international business and leadership coach\, Maggie Perotin helps service-based entrepreneurs consistently attract high-quality clients and become confident & high-performing leaders in their business. \n\n\n\nThrough her DREAM-PLAN-DO coaching model\, she helps her clients align their mindset\, business skills and high-performance habits to transform their business from unreliable source of income to a client attracting gem. \n\n\n\nOnline marketing & branding\, business strategy\, leadership skills & business mindset\, high-performance habits
URL:https://investinhamilton.ca/hamilton-business-centre/event/ask-the-expert-from-conversations-to-confident-sales-tools-tactics/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251015T110000
DTEND;TZID=America/Toronto:20251015T123000
DTSTAMP:20260422T034132
CREATED:20250929T124531Z
LAST-MODIFIED:20250929T124533Z
UID:7500-1760526000-1760531400@investinhamilton.ca
SUMMARY:Introduction to Bookkeeping: Logan Katz Learning Series
DESCRIPTION:Location: Online. \n\n\n\nStrengthen your business from the ground up with must-have bookkeeping know-how. \n\n\n\nProper record keeping and effective financial organization are critical pillars of business success—no matter the size or stage of your enterprise. As part of the Logan Katz Learning Series\, this interactive and practical workshop is designed to equip business owners\, entrepreneurs\, and aspiring bookkeepers with the foundational skills needed to manage financial information with confidence. \n\n\n\nIn this engaging session\, participants will learn: \n\n\n\n\nThe key principles and terminology of bookkeeping\n\n\n\nHow to set up and maintain a simple\, efficient record-keeping system\n\n\n\nBest practices for organizing receipts\, invoices\, and financial documents\n\n\n\nTechniques for tracking income and expenses accurately\n\n\n\nHow to avoid common pitfalls that can lead to errors or missed opportunities\n\n\n\nWhen and how to delegate bookkeeping tasks effectively\n\n\n\n\nWhether you’re managing the books yourself or supervising someone who does\, this workshop will provide you with the tools and clarity to stay on top of your financials and make informed decisions for your business. Designed to be accessible and actionable\, the content is suitable for beginners and those looking to refresh their knowledge.
URL:https://investinhamilton.ca/hamilton-business-centre/event/introduction-to-bookkeeping-logan-katz-learning-series/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251016T100000
DTEND;TZID=America/Toronto:20251016T110000
DTSTAMP:20260422T034132
CREATED:20250929T124809Z
LAST-MODIFIED:20250929T124811Z
UID:7502-1760608800-1760612400@investinhamilton.ca
SUMMARY:Uncover Your Website Secrets with Google Analytics (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nIf your website could tell you the story about what makes your business successful online\, would you listen? \n\n\n\nThe beauty is that your website CAN tell you that story\, and that this powerful story is narrated by no other than Google Analytics 4 (GA4) – the website analytics tool. Unlocking that story is as simple as knowing what questions to ask. \n\n\n\nIn this interactive beginner-level seminar\, you will learn how to unlock the story (and most importantly – the potential!) of your website. Find out why the most popular pages and traffic sources aren’t necessarily the most valuable ones and discover the secrets to online success as told by your own website. \n\n\n\nWho should attend: \n\n\n\n\nGoogle Analytics beginners\, with an existing GA4 account or not\n\n\n\nGoogle Analytics 4 users who want to improve their understanding of the tool and unlock more opportunities\n\n\n\n\nWhat you will learn: \n\n\n\n\nWhich reports are the most helpful\n\n\n\nHow to determine where your visitors are coming from\n\n\n\nHow to evaluate the extent to which your website is contributing to your business goals\n\n\n\n\nMake sure to bring your questions! By the time you’re done\, you will be able to make more strategic decisions for your business that will in turn make your narrative stronger. \n\n\n\nAbout the speaker: \n\n\n\nThis workshop is presented by David Bird\, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing\, an Ottawa-based firm that specializes in helping businesses get found on Google. \n\n\n\nDavid has been managing Google Ads (formerly AdWords) accounts since 2012\, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget. \n\n\n\nDavid offers a full series of seminars relating to Google solutions that get your business found online\, including: \n\n\n\n\nGoogle Analytics 4 (GA4)\n\n\n\nGoogle Ads\n\n\n\nGoogle Business Profile & SEO (search engine optimization)
URL:https://investinhamilton.ca/hamilton-business-centre/event/uncover-your-website-secrets-with-google-analytics-virtual/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251016T120000
DTEND;TZID=America/Toronto:20251016T130000
DTSTAMP:20260422T034132
CREATED:20250731T162244Z
LAST-MODIFIED:20250731T162645Z
UID:7350-1760616000-1760619600@investinhamilton.ca
SUMMARY:How to Master Email Marketing for Your Small Business (Webinar)
DESCRIPTION:Delivery: Online. \n\n\n\nEmail marketing is an underused but incredibly valuable marketing tool for small businesses. In fact\, it has the highest return on investment (ROI) of any form of marketing\, earning owners an average of $36 for every $1 spent.  \n\n\n\nA solid email marketing strategy can help build brand awareness\, boost traffic to your website and increase sales. From newsletters to promotional emails\, there are proven techniques and strategies you can use to create killer emails for your business.  \n\n\n\nIn this session designed for business owners and entrepreneurs\, you’ll discover how to integrate email marketing into your overall marketing strategy and deliver real value for your organization. Hosted by the Hamilton Business Centre\, join email marketer\, content strategist\, and owner of Greenlight Content Vanessa Green for a 1-hour session on using email marketing to drive your business forward. In this session\, you’ll learn how to: \n\n\n\n\nCreate and build a clean and opted-in email list \n\n\n\nUse segmentation and personalization to increase engagement \n\n\n\nCraft the perfect subject line \n\n\n\nWrite copy and design high-impact emails \n\n\n\nOptimize your email performance\n\n\n\n\nPlus\, we’ll take a look at some of the most popular email marketing platforms on the market\, so you can decide which one is right for you. \n\n\n\nPlease note: This session will be delivered virtually. A Zoom invitation link will be sent to you in the registration confirmation email. Please be sure to check your email after registering. \n\n\n\nThe session will begin promptly at 12 pm. If you are unable to attend\, please cancel your registration via email or call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-master-email-marketing-for-your-small-business-webinar-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251016T120000
DTEND;TZID=America/Toronto:20251016T130000
DTSTAMP:20260422T034132
CREATED:20250929T125040Z
LAST-MODIFIED:20250929T125041Z
UID:7504-1760616000-1760619600@investinhamilton.ca
SUMMARY:Build Your Sales!
DESCRIPTION:Location: Online. \n\n\n\nLearn to refine your current sales strategy and develop new ones! \n\n\n\nJoin us and participate in a one hour virtual seminar to help build the SALES of your business. Learn the primary building blocks required to fortify the foundation of your sales approach. You will learn to refine your current sales strategy and develop new ones. The topics will include\, active listening\, building repour\, building and nurturing sales relationships and much more. \n\n\n\nWhy attend? Become more confident in your sales approach and learn to integrate the growth mindset into everyday business. Gain the knowledge of techniques that will help see your sales increase! \n\n\n\nPresented by Paul Brombal. Paul is a serial entrepreneur with over 30 years of sales experience. The co- owner of Sidonio’s and Art of Denim has a wide range of knowledge in developing sales approaches for the retail\, B2B and financial services industries. In recent years Paul has been proud to share his insights with clients at BCGW in the role as Business Advisor. As a proud graduate of the University Guelph\, Paul has offered his time to the Hub Incubator’s Mentorship Network at the Wood Centre.
URL:https://investinhamilton.ca/hamilton-business-centre/event/build-your-sales/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251017T100000
DTEND;TZID=America/Toronto:20251017T113000
DTSTAMP:20260422T034132
CREATED:20250929T153833Z
LAST-MODIFIED:20250929T153834Z
UID:7544-1760695200-1760700600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-66/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251020T100000
DTEND;TZID=America/Toronto:20251020T113000
DTSTAMP:20260422T034132
CREATED:20250929T125643Z
LAST-MODIFIED:20250929T125645Z
UID:7510-1760954400-1760959800@investinhamilton.ca
SUMMARY:Understanding Financial Statements
DESCRIPTION:Location: Online. \n\n\n\nThis session will explain key financial statements — the balance sheet\, income statement\, and cash flow statement. \n\n\n\nThis session will explain key financial statements — the balance sheet\, income statement\, and cash flow statement — for non-finance professionals. \n\n\n\nKey Learnings & Takeaways: \n\n\n\n\nThe role of each financial statement in telling the business’s story\n\n\n\nKey components and what they mean\n\n\n\nHow to use statements for decision-making and funding conversations\n\n\n\nCommon financial red flags to watch for\n\n\n\n\nWho Should Attend: Non-financial founders\, early-stage businesses. \n\n\n\nGuest Presenter: Adeola Ayoade \n\n\n\nAdeola Ayoade\, a seasoned finance professional with extensive experience in financial management\, strategic planning\, and regulatory compliance\, leads ARAA Solutions. Adeola brings over 14 years of diverse experience in finance roles\, having worked across multiple industries — including KPMG\, PwC\, technology\, and FMCG — spanning three continents. She is a CPA and holds an MSc in Finance from Swansea University\, as well as an MBA from the Rotman School of Management at the University of Toronto.
URL:https://investinhamilton.ca/hamilton-business-centre/event/understanding-financial-statements-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251020T133000
DTEND;TZID=America/Toronto:20251020T150000
DTSTAMP:20260422T034132
CREATED:20250929T151639Z
LAST-MODIFIED:20250929T152531Z
UID:7536-1760967000-1760972400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (In-Person Session)
DESCRIPTION:Location: In-Person. \n\n\n\nAre you dreaming of launching your own business but unsure where to start? Don’t miss this opportunity to gain essential insights and actionable guidance at our in-person seminar\, Ten Steps to Starting a Business! Starting a small business can be exciting and challenging. With careful research and hard work\, it can also be very rewarding. \n\n\n\nThis seminar is designed for aspiring entrepreneurs like you\, covering the fundamentals to make starting a small business faster and easier. \n\n\n\nYou’ll explore key topics including: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirements\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nWhether you’re just brainstorming or ready to take the plunge\, this 90-minute session will equip you with the tools and confidence to turn your vision into reality. Plus\, it’s hosted by the Hamilton Business Centre – your go-to hub for business support. \n\n\n\nLocation: Hamilton Business Centre\, Hamilton City Hall\, 71 Main Street West (1st Floor)\, Hamilton\, ON.  \n\n\n\nHave questions? Call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-in-person-session/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251021T110000
DTEND;TZID=America/Toronto:20251021T123000
DTSTAMP:20260422T034132
CREATED:20250929T134131Z
LAST-MODIFIED:20250929T134132Z
UID:7512-1761044400-1761049800@investinhamilton.ca
SUMMARY:Validating Your Business Concept: Cash Flow Meets Startup Canvas
DESCRIPTION:Location: Online. \n\n\n\nDo you have a great idea\, but aren’t sure if it could become a great business? \n\n\n\nThis interactive 1.5-hour session is designed for aspiring entrepreneurs who are ready to explore whether their idea has the potential to become a successful venture. Whether you’re at the very beginning of your entrepreneurial journey or re-evaluating an existing concept\, this webinar will help you take a critical first step. \n\n\n\nWhat You’ll Learn: \n\n\n\n\nAssessing Your Business Idea: Learn how to evaluate your idea through key questions that entrepreneurs should ask before launching. We’ll discuss factors such as customer needs\, value proposition\, market fit\, and feasibility.\n\n\n\nIntroduction to the Lean Startup Canvas: You’ll be introduced to the Lean Startup Canvas – a powerful\, one-page tool designed to help you visually map out the key components of your business model. We’ll guide you through each section\, helping you start validating your idea right away.\n\n\n\nUnderstanding Basic Cash Flow: Finances are critical\, especially in the early stages of a business. We’ll walk you through a simple cash flow projection tool to help you understand your potential income\, expenses\, and financial runway. cash flow template will be provided to all attendees for ongoing use.\n\n\n\n\nWho Should Attend: \n\n\n\n\nIndividuals with a new business idea they’d like to explore\n\n\n\nEarly-stage entrepreneurs seeking validation tools\n\n\n\nAnyone considering self-employment or launching a small business\n\n\n\n\nWhat You’ll Leave With: \n\n\n\n\nA solid understanding of what makes an idea viable\n\n\n\nA draft version of your Lean Startup Canvas\n\n\n\nA cash flow worksheet tailored to small businesses\n\n\n\nGreater confidence in deciding whether to move forward\n\n\n\n\nNote: This session does not cover writing a full business plan. All attendees will be receiving a copy of the lean startup canvas & cash flow worksheet (with formulas pre-saved) in their follow-up email. \n\n\n\nAbout the speaker: \n\n\n\nPaula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team\, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses.
URL:https://investinhamilton.ca/hamilton-business-centre/event/validating-your-business-concept-cash-flow-meets-startup-canvas/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251021T140000
DTEND;TZID=America/Toronto:20251021T153000
DTSTAMP:20260422T034132
CREATED:20250929T134345Z
LAST-MODIFIED:20250929T134346Z
UID:7514-1761055200-1761060600@investinhamilton.ca
SUMMARY:Intro to E-Commerce: From Idea to First Sale in Ten Steps
DESCRIPTION:Location: Online. \n\n\n\nExploring the essentials of launching a successful online business. \n\n\n\nJoin our comprehensive E-commerce workshop where we’ll explore the essentials of launching a successful online business. \n\n\n\nFrom identifying your target audience and sourcing products to choosing the right platform and designing your brand\, we’ll touch on each crucial step. \n\n\n\nGet introduced to topics such as: \n\n\n\n\nSourcing your products\n\n\n\nRegistering your business\n\n\n\nBuilding your online store\n\n\n\nDiscovering the essentials of effectively marketing\n\n\n\nAttracting customers\n\n\n\n\nWe’ll run through 10 steps to help you turn your idea into your first sale. Perfect for beginners and those looking to get started with an e-commerce strategy.
URL:https://investinhamilton.ca/hamilton-business-centre/event/intro-to-e-commerce-from-idea-to-first-sale-in-ten-steps/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251021T170000
DTEND;TZID=America/Toronto:20251021T200000
DTSTAMP:20260422T034132
CREATED:20250929T125351Z
LAST-MODIFIED:20250929T125422Z
UID:7506-1761066000-1761076800@investinhamilton.ca
SUMMARY:Grit & Growth: Networking Event for Hamilton Entrepreneurs 
DESCRIPTION:In a world of economic ups and downs\, what keeps small business owners like you pushing forward? Join us during Small Business Week in Ontario for an inspiring evening on Staying Motivated in Business During Uncertain Times! \n\n\n\nOur featured speaker\, Dan Guest\, founder and president of Guest Plumbing & HVAC\, started his biz straight out of Mohawk College and turned it into an award-winning powerhouse serving Hamilton and beyond. As a community leader\, host of the “Guest Life” podcast\, and recognized entrepreneur\, he’ll drop actionable strategies to reignite your passion\, build resilience\, and thrive – no matter the market chaos. \n\n\n\nNetwork with fellow small business owners\, swap ideas\, and sip on crisp craft lagers in the relaxing atmosphere of Shawn & Ed Brewing Co. – a historic spot in the heart of Dundas specializing in premium beers.  \n\n\n\nEvent Details: \n\n\n\n\nDate: Tuesday\, October 21st\n\n\n\nTime: 5-8 PM\n\n\n\nLocation: Shawn & Ed Brewing Co.\, 65 Hatt Street\, Dundas\, ON L9H 0C1\n\n\n\nCost: Free to attend\, complimentary wood-fired pizzas and fresh salads (cash bar).\n\n\n\n\nThis is your shot to connect\, learn\, and leave fired up! Spots are limited – register today. \n\n\n\nWe can’t wait to see you there. Let’s grow together!
URL:https://investinhamilton.ca/hamilton-business-centre/event/grit-growth-networking-event-for-hamilton-entrepreneurs/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251022T140000
DTEND;TZID=America/Toronto:20251022T150000
DTSTAMP:20260422T034132
CREATED:20250929T134710Z
LAST-MODIFIED:20250929T134712Z
UID:7516-1761141600-1761145200@investinhamilton.ca
SUMMARY:Digital Trade & E-commerce: Selling Online to International Customers
DESCRIPTION:Location: Online. \n\n\n\nThis webinar in the City of Toronto’s Trade Diversification series will focus on online business activities involving digital trade & e-commerce with international customers. With an ever-growing segment of entrepreneurs looking to take their business online\, it is important to understand how to effectively diversify your trade using online channels the right way. \n\n\n\nThis webinar will answer the following questions: \n\n\n\n\nWhat is trade diversification and why is it important to online businesses?\n\n\n\nWhen your customers come from around the world\, what do you need to consider?\n\n\n\nHow do I handle different currencies?\n\n\n\nWhat do I need to know about taxations in different markets? How does this apply to my online business activities?\n\n\n\nWhat logistical considerations should I consider regarding shipping and delivery when embracing digital trade & e-commerce?\n\n\n\nWhat other resources and tools are available for me and my enterprise to use to support my business selling online to international customers?\n\n\n\n\nJoin us to learn more about digital trade & e-commerce as part of your trade diversification strategy! \n\n\n\nSpeaker Bio: \n\n\n\nDavid Nagy founded eCommerce Canada with a clear objective – to empower small and medium-sized businesses in Canada to thrive online. With over 15 years of hands-on experience\, David’s entrepreneurial prowess reached its peak with LiveOutThere.com\, co-founded in 2009\, ascending swiftly to become one of Canada’s fastest-growing businesses by 2012. His diverse project portfolio includes notable collaborations with entities like Virgin Mobile\, HBO Comedy\, General Motors\, Rocky Mountain Soap Company\, Livify\, and more. David’s adaptability and keen observation skills shine through as he translates best-in-class strategies into a practical playbook — providing businesses with the tools they need to navigate the digital landscape. Beyond business\, David seamlessly transitions into roles as a mentor\, consultant\, thought leader\, and keynote speaker for esteemed organizations like Canada Post and Global Affairs Canada. His passion lies in collaborating with fellow entrepreneurs dedicated to pushing boundaries.
URL:https://investinhamilton.ca/hamilton-business-centre/event/digital-trade-e-commerce-selling-online-to-international-customers/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251022T180000
DTEND;TZID=America/Toronto:20251022T190000
DTSTAMP:20260422T034132
CREATED:20250929T134911Z
LAST-MODIFIED:20250929T134913Z
UID:7518-1761156000-1761159600@investinhamilton.ca
SUMMARY:Fundamentals of Buying and Selling a Business
DESCRIPTION:Location: Online. \n\n\n\nThis comprehensive overview aims to equip participants with the knowledge and tools necessary to navigate the complexities of buying and selling a business effectively. \n\n\n\n\nPreparation Phase: Preparing Your Business for Sale: Steps to make your business attractive to potential buyers\, including financial audits\, streamlining operations\n\n\n\nValuation: Business Valuation Techniques: Methods such as market comparisons\, asset-based valuation\, and income approaches.\n\n\n\nThe Sales Process: Marketing the Business: Strategies for finding buyers\, using brokers\, and advertising the sale.\n\n\n\nDue Diligence: Due Diligence Process: Steps to thoroughly investigate the business being bought or sold\, including financial\, legal\, and operational due diligence.\n\n\n\nClosing the Deal: Finalizing the Transaction: Steps to close the deal\, including final negotiations\, signing the agreement\, and transferring ownership.\n\n\n\n\nPresented by: Joel Friedman \n\n\n\nA business development professional with extensive experience in the Franchise Industry. Joel has a track record of establishing and improving processes that result in a tremendous amount of success in sourcing\, following-up and negotiating\, revenue- generating new business initiatives. Extremely resourceful\, manages by empowerment and strives to set and meet individual and team goals.
URL:https://investinhamilton.ca/hamilton-business-centre/event/fundamentals-of-buying-and-selling-a-business-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251023T093000
DTEND;TZID=America/Toronto:20251023T110000
DTSTAMP:20260422T034132
CREATED:20250929T135200Z
LAST-MODIFIED:20250929T135228Z
UID:7520-1761211800-1761217200@investinhamilton.ca
SUMMARY:Securing Your Online Presence: Smart\, Simple Steps to Protect Your Business
DESCRIPTION:Location: Online. \n\n\n\nIn this session\, small business owners will learn how to confidently secure your online presence using simple\, affordable strategies. \n\n\n\nIn this session\, small business owners will learn how to confidently secure your online presence using simple\, affordable strategies. \n\n\n\nYou’ll walk away understanding why a professional email domain matters for credibility\, how to lock down your domain and DNS to prevent hijacking\, and how to protect your business email from impersonation and phishing using SPF\, DKIM\, and DMARC settings. \n\n\n\nYou’ll also learn the importance of enabling HTTPS for website security and claiming all business profiles to prevent unauthorized use of your brand. \n\n\n\nAs your business grows\, you’ll be introduced to key cybersecurity practices like managing user access\, securing devices and backups\, and checking for vulnerabilities – laying the groundwork for a stronger\, more resilient digital foundation. \n\n\n\nPresented by: Zoe Tsoraklidis \n\n\n\nZoe Tsoraklidis is the Vice President and Partner at TUCU Managed IT Services Inc. TUCU provides IT Security Management Services including computer security\, network security\, cloud and data security – all fully managed for you.
URL:https://investinhamilton.ca/hamilton-business-centre/event/securing-your-online-presence-smart-simple-steps-to-protect-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251023T140000
DTEND;TZID=America/Toronto:20251023T153000
DTSTAMP:20260422T034132
CREATED:20250929T135459Z
LAST-MODIFIED:20250929T135500Z
UID:7523-1761228000-1761233400@investinhamilton.ca
SUMMARY:Market Research Techniques and Resources 
DESCRIPTION:Location: Online. \n\n\n\nEssential strategies and tools to understand and navigate your market. \n\n\n\nUnderstanding your market is not just helpful—it’s essential for launching and sustaining a successful business. Whether you’re developing a new product\, entering a new industry\, or refining your current offerings\, market research equips you with the insights needed to make informed decisions and reduce risk. \n\n\n\nThis comprehensive webinar will guide you through the fundamentals and strategic applications of market research. You’ll learn how to gather\, interpret\, and apply data to better understand customer needs\, identify trends\, assess competition\, and validate business ideas. \n\n\n\nKey Topics Covered: \n\n\n\n\nWhat is Market Research?Discover what market research is and why it’s a cornerstone of any business strategy.\n\n\n\nPlanning Your Research ProcessUnderstand how to define your research objectives\, identify target audiences\, and choose the most effective methods for collecting data.\n\n\n\nFree and Low-Cost Tools & ResourcesExplore a variety of publicly available databases\, reports\, and online tools to support your research—many of which are often overlooked.\n\n\n\nReal-World ExamplesSee how entrepreneurs and small business owners have successfully used market research to launch products\, enter new markets\, or refine their value propositions.\n\n\n\nActionable Tips for SuccessLearn best practices for conducting efficient and meaningful research\, avoiding common pitfalls\, and turning insights into action.\n\n\n\n\nWho Should Attend: \n\n\n\nThis session is ideal for aspiring entrepreneurs\, early-stage startups\, small business owners\, and anyone seeking a practical\, hands-on introduction to market research. \n\n\n\nOutcome: \n\n\n\nBy the end of the webinar\, you’ll be equipped with the knowledge and tools to conduct your own market research confidently and cost-effectively—setting a strong foundation for business growth and innovation. \n\n\n\nAbout the speaker: \n\n\n\nMarlene Zaikab is a Business Librarian with the Ottawa Public Library.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-techniques-and-resources/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251024T100000
DTEND;TZID=America/Toronto:20251024T113000
DTSTAMP:20260422T034132
CREATED:20250929T153901Z
LAST-MODIFIED:20250929T153902Z
UID:7546-1761300000-1761305400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-67/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251027T150000
DTEND;TZID=America/Toronto:20251027T160000
DTSTAMP:20260422T034132
CREATED:20250929T135742Z
LAST-MODIFIED:20250929T135743Z
UID:7525-1761577200-1761580800@investinhamilton.ca
SUMMARY:Boosting Your Business with Smart Privacy Compliance
DESCRIPTION:Location: Online. \n\n\n\nEarn trust\, not fear\, with your customers – turn privacy compliance into your competitive edge. \n\n\n\nAre you worried that privacy laws are another obstacle slowing down your growth? The truth is\, privacy compliance isn’t just a legal box to check\, it’s a secret weapon for earning trust and unlocking opportunities that can take your startup to the next level. \n\n\n\nCustomer\, investors\, and partners are now looking for privacy-forward businesses. If your company can’t answer privacy questions confidently\, you might be missing out on game-changing deals before the conversation even begins. \n\n\n\nJoin Navio Law’s webinar for founders and teams who want to turn privacy risk into business advantage. We’ll give you a clear\, non-legalese roadmap so you can win the confidence of customers\, investors\, and strategic partners\, without getting bogged down in legal jargon. \n\n\n\nWhat You’ll Learn: \n\n\n\n\nHow to scope your privacy needs (and stop being caught off guard by questions)\n\n\n\nChoosing the right Privacy Officer and making smart privacy investments\n\n\n\nMapping your data and knowing your legal must-haves\n\n\n\nDesigning real-world policies that impress clients and partners\n\n\n\nPreparing for breaches and future-proofing your customer trust\n\n\n\nManaging vendors and navigating third-party risks\n\n\n\nBuilding a team culture that makes privacy part of your brand\n\n\n\nAuditing\, monitoring\, and continually improving\n\n\n\n\nWhy Privacy Can’t Wait \n\n\n\nPrivacy concerns are now closing (or opening!) business doors every day. Make sure you’re seen as a trustworthy\, future-ready company and never lose a deal to compliance doubts. Take the stress off your shoulders and join us to get practical\, actionable guidance that protects your business\, your reputation\, and your growth.
URL:https://investinhamilton.ca/hamilton-business-centre/event/boosting-your-business-with-smart-privacy-compliance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251028T100000
DTEND;TZID=America/Toronto:20251028T113000
DTSTAMP:20260422T034132
CREATED:20250929T135936Z
LAST-MODIFIED:20250929T135938Z
UID:7527-1761645600-1761651000@investinhamilton.ca
SUMMARY:Financial Forecasting
DESCRIPTION:Location: Online. \n\n\n\nIf you want to run a successful business it’s important for you to know your numbers. In this online workshop you’ll learn how to calculate your start-up and operating costs\, develop budgets\, calculate your cashflow\, identify your breakeven points and cost and price your products and services profitably. Learn how decisions you make about your operations and production processes affect your bottom line and how to ensure your estimates and quotes are in line with your final invoice. \n\n\n\nPlease note: Registered participants will be provided with a Zoom link and login information in a separate email prior to the session.
URL:https://investinhamilton.ca/hamilton-business-centre/event/financial-forecasting/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251029T093000
DTEND;TZID=America/Toronto:20251029T113000
DTSTAMP:20260422T034132
CREATED:20250929T140219Z
LAST-MODIFIED:20250929T140254Z
UID:7529-1761730200-1761737400@investinhamilton.ca
SUMMARY:Business Fundamentals: Marketing & Sales
DESCRIPTION:Location: Online. \n\n\n\nThis session will help you create a marketing plan that targets your ideal customer and help you identify the marketing tactics. \n\n\n\nStarting a business is hard and that’s where we come in. Our mission is clear – we are here to support your Business Success. We equip you with the skills\, knowledge and tools to start and grow successfully. Let’s build your action plan together! \n\n\n\nBACD’s Business Fundamentals series includes the Start up Session as well as Marketing & Sales\, Business Planning and Finance & Operations. The Start Up Session is held weekly and the other 3 are all held every month rotating between morning\, afternoon and evening sessions and can be taken in any order. \n\n\n\nThese sessions are ideal for budding entrepreneurs and those considering opening their own small business or wanting to formalize their business operations and a great place for you to start exploring the fundamentals of every successful business. \n\n\n\nThis session is presented by BACD’s advisors who have all been entrepreneurs themselves. \n\n\n\nMarketing and Sales \n\n\n\nThe Marketing and Sales session is an introduction to the marketing and sales strategy (aka plan) necessary to grow your business. Marketing is imperative to building sales for your business. \n\n\n\nWithout a Marketing & Sales strategy\, your marketing efforts could be wasted or money spent in the wrong channels or worse\, your business will fail to thrive. \n\n\n\nIn Marketing and Sales Strategy we will cover: \n\n\n\n\nHow to create a brand for your business\n\n\n\nThe value proposition\n\n\n\nOnline and offline marketing strategies\n\n\n\nMarketing tactics for your business\n\n\n\nLead generation\, sales and following up\n\n\n\nYour client acquisition process\n\n\n\nTools for marketing\n\n\n\nSales process and strategy\n\n\n\nWeb elements\n\n\n\nDigital Strategy
URL:https://investinhamilton.ca/hamilton-business-centre/event/bacd-business-fundamentals-marketing-sales/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251030T100000
DTEND;TZID=America/Toronto:20251030T110000
DTSTAMP:20260422T034132
CREATED:20251021T154941Z
LAST-MODIFIED:20251021T154942Z
UID:7636-1761818400-1761822000@investinhamilton.ca
SUMMARY:Starting a Food Business & Regulatory Compliance 
DESCRIPTION:This session is for you if you are in the early stages of development and are looking to gain knowledge in the food and beverage industry. \n\n\n\nIn this free 60-minute online seminar learn about: \n\n\n\n\nCreating a Business Model\n\n\n\nDoing your Market Research\n\n\n\nAnalyzing the Competition\n\n\n\nWhat is Your Value Proposition?\n\n\n\n\nDo you have an idea for a food business? Want to learn more before you venture into food production? Do you have a delicious recipe you wish to cook up into a money-making business?  \n\n\n\nMake sure you are complying with applicable codes and regulations. \n\n\n\n\nFire Code Compliance & Building Permits\n\n\n\nZoning Requirements\, Municipal Bylaws & Licensing\n\n\n\nFood Safety Requirements \n\n\n\n\nBe sure to attend this valuable workshop on “Starting a Food Business”. \n\n\n\nYou will leave with a better understanding of how to get started on your path to success in the food and beverage industry! This webinar will assist you in navigating the permits and legislation requirements for a food and beverage business. You will leave with a better understanding of how to navigate the regulatory compliance in the food and beverage industry! \n\n\n\nDon’t miss this opportunity to gain valuable insights that will help you avoid costly mistakes! \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/starting-a-food-business-regulatory-compliance-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251030T120000
DTEND;TZID=America/Toronto:20251030T130000
DTSTAMP:20260422T034132
CREATED:20250929T140512Z
LAST-MODIFIED:20250929T140513Z
UID:7532-1761825600-1761829200@investinhamilton.ca
SUMMARY:Maximizing Employer Support through Service Canada
DESCRIPTION:Location: Online. \n\n\n\nDid you know that Service Canada serves as a centralized resource\, giving employers streamlined access to services and benefits? \n\n\n\nWith recent financial hardships especially for entrepreneurs\, join us for an information session that will go over benefits and support that Service Canada can offer your small business! \n\n\n\nWe invite you to attend a live\, interactive virtual presentation on Thursday\, October 30th\, led by an experienced Citizen Services Specialist from Service Canada. The session will cover key programs and services\, including the Work-Sharing Program\, Employment Insurance (EI)\, the Workforce Reduction Program\, the Wage Earner Protection Program (WEPP)\, and EI benefits available to self-employed individuals. Following the presentation\, there will be dedicated time for participants to have all their questions answered by the Citizen Services Specialist.
URL:https://investinhamilton.ca/hamilton-business-centre/event/maximizing-employer-support-through-service-canada/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20251030T140000
DTEND;TZID=America/Toronto:20251030T150000
DTSTAMP:20260422T034132
CREATED:20250929T140742Z
LAST-MODIFIED:20250929T140744Z
UID:7534-1761832800-1761836400@investinhamilton.ca
SUMMARY:Legal Considerations & Trade Compliance for Exporters
DESCRIPTION:Location: Online. \n\n\n\nGet ready to navigate the complex world of legal considerations and trade compliance in exporting – essential knowledge for global business. \n\n\n\nThis webinar in the City of Toronto’s Trade Diversification series will focus on mastering the best practices for compliance and other key logistical considerations to ensure your business is obeying the law\, saving money and progressing towards trade diversification success. \n\n\n\nThis webinar will answer the following questions: \n\n\n\n\nWhat are key considerations that I must consider for my business to legally trade?\n\n\n\nWhat steps must I take to ensure my business is compliant?\n\n\n\nWhat are some suggestions for best practices?\n\n\n\nWhat are some common missteps and how do I avoid them?\n\n\n\nHow does understanding trade compliance save me money and help my business grow stronger?\n\n\n\nWhat other resources and tools are available for me and my enterprise to use?\n\n\n\n\nJoin us to learn more about legal considerations & trade compliance for exporters! \n\n\n\nDisclaimer: This webinar is not designed to provide legal advice for you and/or your business. The content will focus on the topics above. For professional legal advice\, we recommend you contact a lawyer or legal support directly. \n\n\n\nSpeaker Bio: \n\n\n\nEmiliano Introcaso is an Advisory & Senior Product Operations Manager at Export Development Canada. He has almost two decades of experience working with manufacturers and exporters looking to increase their global growth by providing them with support and guidance in all things export. His strategy not only focuses on navigating companies through the complexities of global supply chains\, but also the small details that can make or break an international trade transaction. Emiliano is a Certified International Trade Professional (CITP) with the Forum for International Trade Training (FITT) and an International Chamber of Commerce (ICC) Registered Trainer on Incoterms® 2020.
URL:https://investinhamilton.ca/hamilton-business-centre/event/legal-considerations-trade-compliance-for-exporters/
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