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DTSTART;TZID=America/Toronto:20200402T100000
DTEND;TZID=America/Toronto:20200402T120000
DTSTAMP:20260504T074528
CREATED:20200330T210531Z
LAST-MODIFIED:20200330T210728Z
UID:1512-1585821600-1585828800@investinhamilton.ca
SUMMARY:E-Commerce 101: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere (free). \n\n\n\nEvent Description: \n\n\n\nJoin us online for an E-commerce webinar\, to help business owners with the basic concepts of setting up an online shop. We will go over the steps required before launching a store to assist with the basic foundations and necessary steps you need to start selling online. \n\n\n\nSpecifically what you will learn: \n\n\n\nWhat is E-Commerce\, what platforms are available\, and how to pick the right oneThe benefits of selling online\, and the importance of E-commerceHow E-Commerce works\, how & where to purchase\, pricing and starting off with the purchase of a domainHow inventory management is valuable to E-commerce\, the importance of Inventory management\, choosing the right solution\, and POS for both in-store and onlineOptimizing your site\, choosing the right themes (Free vs Paid vs Custom)\, overall content of website\, image optimization\, and SEO basicsWe will look at Security Payments and Shipping including what payment processing options to choose\, the various shipping options & costs and dig deeper into conversion toolsLook at the basics of driving traffic and boost sales using social media advertising
URL:https://investinhamilton.ca/hamilton-business-centre/event/e-commerce-101/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200403T110000
DTEND;TZID=America/Toronto:20200403T130000
DTSTAMP:20260504T074528
CREATED:20200330T214339Z
LAST-MODIFIED:20200330T220248Z
UID:1513-1585911600-1585918800@investinhamilton.ca
SUMMARY:Shopify Presents (Offline to Online): Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere (free). \n\n\n\nEvent Description: \n\n\n\nIn partnership with Digital Main Street\, Shopify is pleased to bring you an educational session covering how to get started with an online business. The session will start at 11am EST\, and we have up to two hours for business coaching and advice. Bring any business problems or questions you want to discuss and we would be happy to help you navigate a path forward! \n\n\n\nThis session is geared towards helping businesses get set up to sell online for the first time. We’ll cover e-commerce basics like how to set up your store\, list your first products\, take payment\, and ship items to your customers! Bring any questions that you may have to the session and Tim will be happy to help you navigate the best path forward. \n\n\n\nFeel free to invite others to this event by forwarding them the event link. \n\n\n\nSpecifically what you will learn: \n\n\n\nHow to get started on ShopifyAnswers to burning questions regarding eCommerceHow Shopify can help your business transition from offline to online\n\n\n\nJoin us to learn how you can easily get started on Shopify for your business today. \n\n\n\nSpeaker Bio \n\n\n\nTim Wang leads Shopify’s Toronto Community Engagement team. His team works with merchants in order to help them get set up and selling online\, easing the transition from brick ‘n’ mortar to a digitized storefront. Shopify’s goal is to help make entrepreneurship better\, for everyone. They work with people who are just thinking about becoming online merchants\, as well as established businesses on their platform in order to help them be more successful. \n\n\n\nPrior to leading Toronto’s community engagement efforts\, Tim spent two years at Shopify working with enterprise-level merchants\, on the Shopify Plus platform. Tim worked with clients to help grow their businesses\, engaging in coaching\, marketing strategy\, and business operations consulting.
URL:https://investinhamilton.ca/hamilton-business-centre/event/sopify-presents-offline-to-online-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200406T100000
DTEND;TZID=America/Toronto:20200406T120000
DTSTAMP:20260504T074528
CREATED:20200330T214653Z
LAST-MODIFIED:20200330T214801Z
UID:1514-1586167200-1586174400@investinhamilton.ca
SUMMARY:Customer Engagement During COVID-19: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere (free). \n\n\n\nEvent Description: \n\n\n\nMore than ever\, your small business needs to be engaging with customers virtually. In this workshop\, you will get practical tips and tricks to use social media\, email marketing\, and Google My Business platforms to create meaningful engagement with your customers and community. This in-depth and informative presentation will be given by our Digital Service Squad Members\, and is a unique opportunity to learn from them and participate in AMA (ask me anything) question and answer sessions. \n\n\n\nSpecifically what you will learn: \n\n\n\nHow to create a social media strategy and what tools to use to post consistentlyHow to create engaging content with Instagram’s built in features and third party toolsHow to create a social media strategy and increase engagement\, including resources and advanced tools.Why email marketing can be a powerful and cost-effective way to grow your businessHow to create an email marketing strategy\, build a list\, and upcycle your contentHow to serve your email list and send out engaging contentHow to use your Google My Business platform to get the most reach and rise above competitors in your fieldHow to use Google My Business’ messaging platformWhy you need to reply to all reviews\, and how to handle negative ones\n\n\n\nJoin us to learn how you can continue to engage with your customers during these times\, why it is more important than ever\, and tips for how you can connect with your audience in an easy and engaging way.
URL:https://investinhamilton.ca/hamilton-business-centre/event/customer-engagement-during-covid-19-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200407T100000
DTEND;TZID=America/Toronto:20200407T120000
DTSTAMP:20260504T074528
CREATED:20200330T215229Z
LAST-MODIFIED:20200330T215231Z
UID:1515-1586253600-1586260800@investinhamilton.ca
SUMMARY:Website Building for Beginners: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere (free). \n\n\n\nDescription:\n\n\n\nBuilding a website for your business can be a very complicated and frustrating experience if you’ve never attempted it before. There are lots of pitfalls and roadblocks you can avoid by attending this boot camp! Many first time builders have to bear the expense of completely rebuilding their website a second time\, after they learn the hard way. In this boot camp\, you’ll learn the easy way to do it right the first time and save money! We’ll teach you: \n\n\n\nHow to select a domain nameHow to choose hostingHow to choose a platform (WordPress or other)How to select a professional website designer\, or make the decision to attempt it yourselfWhat the key elements and structure of design and content areKey features for a secure websiteBasic SEO considerations in website design and content developmentWhy Google/Bing Analytics and Webmaster Tools are important to install on your new website\n\n\n\nYou will leave with a solid plan of how to start building your website. \n\n\n\nPresenter’s Bio \n\n\n\nPaul Stevens is the Vice President of iGo Sales and Marketing\, a company specializing in bringing the best and most cost-effective technology and marketing practices together through a combination of website design\, search engine marketing and search engine optimization. iGo Sales and Marketing is a Google Partner’s Agency. Paul Stevens has an extensive background in Marketing and Sales\, spanning over 20 years and more recently web design\, SEO and SEM. His solid background not only in traditional marketing but also in digital marketing allows Paul to help his clients bring together marketing and technology to make their marketing system drive sales. You can connect with Paul at https://igosalesandmarketing.com.
URL:https://investinhamilton.ca/hamilton-business-centre/event/website-building-for-beginners-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200407T120000
DTEND;TZID=America/Toronto:20200407T133000
DTSTAMP:20260504T074528
CREATED:20200330T215745Z
LAST-MODIFIED:20200330T215747Z
UID:1517-1586260800-1586266200@investinhamilton.ca
SUMMARY:Facebook and Instagram Advertising on a Small Budget: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere (free). \n\n\n\nWhether you have $0\, $50\, or $100 a month to spend on Facebook and Instagram\, you can still reach your target customers and clients. Discover some creative ways to do so in this beginner-level webinar.\n\n\n\nYou’ll learn: \n\n\n\nHow the Facebook and Instagram algorithms work\, so your content can cut through and be seen\, even without spending moneyHow to decide when to boost a post\, and how much to spendWhat your options are for advertising on Facebook and InstagramHow to target your ads to your ideal customer or client based on demographics\, geographic area\, and moreHow to create successful written copy and imagery for Facebook and Instagram ads\n\n\n\nThis workshop is a free online webinar for main street small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.
URL:https://investinhamilton.ca/hamilton-business-centre/event/facebook-and-instagram-advertising-on-a-small-budget-online-webinar-2/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200408T090000
DTEND;TZID=America/Toronto:20200408T103000
DTSTAMP:20260504T074528
CREATED:20200407T205612Z
LAST-MODIFIED:20200407T205715Z
UID:1679-1586336400-1586341800@investinhamilton.ca
SUMMARY:How to Market Your Business Through the Covid-19 Crisis: Online Webinar
DESCRIPTION:How to Market Your Business Through the Covid-19 Crisis \n\n\n\nAbout this Event\n\n\n\nLocation: Free online webinar. Access from anywhere. \n\n\n\nEnterprise Toronto hosting free webinars with tips to help small businesses stay in business \n\n\n\nThe world just changed rapidly\, leaving many uncertain of how they are going to survive the economic impact of Covid-19. Enterprise Toronto is hosting free webinars with Andrew Patricio of Bizlaunch on how the small business owner can manage their finances during this crisis. \n\n\n\nWith their doors closed\, budgets are tight or nonexistent and small businesses have to be nimble and move quickly to change the way they operate as quickly as possible. These Interactive webinars will cover valuable information such as how to update your financial forecasts\, how to tap into relief funding\, marketing\, how to create an online presence and the tips and tools to use. \n\n\n\nHow to Market Your Business Through the Covid-19 Crisis: \n\n\n\n• How to communicate with your customers.• How to update your marketing plan.• Social media strategies• Update your website
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-market-your-business-through-the-covid-19-crisis/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200408T100000
DTEND;TZID=America/Toronto:20200408T120000
DTSTAMP:20260504T074528
CREATED:20200330T220027Z
LAST-MODIFIED:20200330T220028Z
UID:1518-1586340000-1586347200@investinhamilton.ca
SUMMARY:Web Presence 101: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere. \n\n\n\nEvent Description \n\n\n\nYour customers are on the web. Having a website and online presence strategy allows you to market your small business online. Your website is the backbone of your business\, supporting all of your digital marketing efforts. In this workshop we’ll discuss the importance of a website for your business success and what you need to know about getting started with a professional website for your business. \n\n\n\nSpecifically what you will learn: \n\n\n\nWhat is web presence and what platforms you can use to set up your websiteHow to create a professionally-designed website for your businessHow to optimize website content for the best possible search engine ranking (SEO)How your website can appear in local search directories such as Google My BusinessHow to create a Buyer PersonaThe fundamentals of responsive web designHow to develop a Brand GuideHow to create a content strategy for your website\n\n\n\nJoin us to learn the foundation of Web Presence for businesses.
URL:https://investinhamilton.ca/hamilton-business-centre/event/web-presence-101-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200409T090000
DTEND;TZID=America/Toronto:20200409T100000
DTSTAMP:20260504T074528
CREATED:20200406T124000Z
LAST-MODIFIED:20200407T140934Z
UID:1600-1586422800-1586426400@investinhamilton.ca
SUMMARY:Access to Professionals:  Legalities of Your Lease Virtual Meet-up
DESCRIPTION:Legalities of your Lease with Paul Demarco from SimpsonWigle Law \n\n\n\nDate: Thursday\, April 9th at 9:00am – 10:00am \n\n\n\nSession Details: \n\n\n\nAgenda: 9:00am – 9:30am   Discussion around review of a lease\, opportunity to defer current rent for 6 months\, what to do if the landlord threatens eviction\, etc.  \n\n\n\n9:30am – 9:45amPaul to address pre-screened questions.9:45am – 9:55amGeneral discussion Q & A session. \n\n\n\n* Please submit all questions for review by 12:00pm (noon) on Wednesday\, April 8th to mail@hamiltonbusinesscentre.ca \n\n\n\n– – – – – – – –  \n\n\n\nRegister in advance for this meeting:https://zoom.us/meeting/register/uJIqduuprj4u_dXCs-Y90kmgm-UxF60WMQ \n\n\n\nAfter registering\, you will receive a confirmation email containing information about joining the meeting.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-legalities-of-your-lease-online-consultation/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200414T180000
DTEND;TZID=America/Toronto:20200414T193000
DTSTAMP:20260504T074528
CREATED:20200409T131646Z
LAST-MODIFIED:20200409T131647Z
UID:1683-1586887200-1586892600@investinhamilton.ca
SUMMARY:How to Create a Business Plan That Gets Results: Online Webinar
DESCRIPTION:Location: Free\, Online Webinar. \n\n\n\nHow to Create a Business Plan That Gets Results hosted by Andrew Pacheco. \n\n\n\nGoToWebinar Link:https://register.gotowebinar.com/register/2654785524830741773
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-create-a-business-plan-that-gets-results-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200415T090000
DTEND;TZID=America/Toronto:20200415T103000
DTSTAMP:20260504T074528
CREATED:20200407T210057Z
LAST-MODIFIED:20200407T210058Z
UID:1680-1586941200-1586946600@investinhamilton.ca
SUMMARY:How to Operate Remotely and Online Through the Covid-19 Crisis: Online Webinar
DESCRIPTION:Location: Free online webinar. Access from anywhere. \n\n\n\nEnterprise Toronto hosting free webinars with tips to help small businesses stay in business \n\n\n\nThe world just changed rapidly\, leaving many uncertain of how they are going to survive the economic impact of Covid-19. Enterprise Toronto is hosting free webinars with Andrew Patricio of Bizlaunch on how the small business owner can manage their finances during this crisis. \n\n\n\nWith their doors closed\, budgets are tight or nonexistent and small businesses have to be nimble and move quickly to change the way they operate as quickly as possible. These Interactive webinars will cover valuable information such as how to update your financial forecasts\, how to tap into relief funding\, marketing\, how to create an online presence and the tips and tools to use. \n\n\n\nHow to Operate Remotely and Online Through the Covid-19 Crisis \n\n\n\n• How to plan your day• How to create an online presence• Best apps to allow you to keep working• The best tools to work online
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-operate-remotely-and-online-through-the-covid-19-crisis-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200416T103000
DTEND;TZID=America/Toronto:20200416T120000
DTSTAMP:20260504T074528
CREATED:20200409T132819Z
LAST-MODIFIED:20200409T132821Z
UID:1685-1587033000-1587038400@investinhamilton.ca
SUMMARY:Managing your Mortgage and Credit During Covid-19: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere (free). \n\n\n\nManaging your Mortgage and Credit During COVID-19. \n\n\n\nFortune Funding and Meridian Topics covered in this session include: \n\n\n\nBusiness loan payment deferral programs offered by FIsThe new $40\,000 Government Guaranteed LoanPersonal Mortgage Payment Deferral programs offered by FIs (Pros and Cons)Financing whether purchasing or refinancing in this new climate. Variable or Fixed?What if I lose my job\, how are lenders handling this?Dropping Bank of Canada Interest Rates and their relationship to lending rates?\n\n\n\nRegister in advance for this meeting:https://zoom.us/meeting/register/vJEucOuoqTIuKnZ8v0MFmvXkLaUap56d0g
URL:https://investinhamilton.ca/hamilton-business-centre/event/managing-your-mortgage-and-credit-during-covid-19-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200416T130000
DTEND;TZID=America/Toronto:20200416T140000
DTSTAMP:20260504T074528
CREATED:20200413T131339Z
LAST-MODIFIED:20200413T131453Z
UID:1740-1587042000-1587045600@investinhamilton.ca
SUMMARY:COVID-19: Get financing and support for your business: Online Webinar
DESCRIPTION:Location: Free online webinar. Access from anywhere. \n\n\n\nWho should watch: \n\n\n\nIf you’re a Canadian company\, exporting or not\, whose business has been disrupted or decreased by the COVID-19 pandemic\, our webinar will show you the programs and assistance that can help you right now. \n\n\n\nRegardless of the size and scope of your business\, these are challenging times for Canadian companies. Export Development Canada (EDC)\, along with our partners and the federal government\, stand ready to support you.  \n\n\n\nOur capacity to help Canadian companies was expanded under the $65 billion federal government Business Credit Availability Program (BCAP). Plus\, the federal government recently empowered EDC to provide financial solutions to non-exporting companies. Other new assistance tools and programs are also being launched to help you protect your business.  \n\n\n\nIn our new webinar\, presented in English only\, COVID-19: Get financing and support for your business\, a panel of experts will provide guidelines on how you can access the financial relief and safeguards available to you. \n\n\n\nJoin us live on Thursday\, Apr. 16 from 1 to 2 p.m. ET to learn about: \n\n\n\nThe assistance programs and resources available to your company through your financial institution\, the federal government\, and EDCHow to determine what assistance you qualify for\, how to apply\, and the timing you can expect How EDC is helping our customers with capital\, insurance and knowledge in our newly-expanded roleWhere to get information and who to contact \n\n\n\nThis webinar is brought to you in partnership with the Business Development Bank of Canada (BDC) and Export Development Canada.​
URL:https://investinhamilton.ca/hamilton-business-centre/event/covid-19-get-financing-and-support-for-your-business-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200420T140000
DTEND;TZID=America/Toronto:20200420T153000
DTSTAMP:20260504T074528
CREATED:20200409T132118Z
LAST-MODIFIED:20200409T132120Z
UID:1684-1587391200-1587396600@investinhamilton.ca
SUMMARY:How to Manage Your Finances and Cash Flow During this Covid-19 Crisis: Online Webinar
DESCRIPTION:Location: Free\, Online Webinar. \n\n\n\nHow to Manage Your Finances and Cash Flow During this Covid-19 Crisis presented by Andrew Pacheco. \n\n\n\nGoToWebinar Link:https://register.gotowebinar.com/register/8262066128112834062
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-manage-your-finances-and-cash-flow-during-this-covid-19-crisis-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200421T100000
DTEND;TZID=America/Toronto:20200421T120000
DTSTAMP:20260504T074528
CREATED:20200409T130636Z
LAST-MODIFIED:20200409T131154Z
UID:1682-1587463200-1587470400@investinhamilton.ca
SUMMARY:How to Manage your Cash flow through COVID CRISIS: Online Webinar
DESCRIPTION:Location: Free\, Online Webinar. \n\n\n\nHow to Manage your Cash flow through COVID CRISIS presented by Andrew Pacheco. \n\n\n\nGoToWebinar Link:https://attendee.gotowebinar.com/register/6347459042985962253
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-manage-your-cash-flow-through-covid-crisis/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200422T180000
DTEND;TZID=America/Toronto:20200422T193000
DTSTAMP:20260504T074528
CREATED:20200326T173511Z
LAST-MODIFIED:20200326T175054Z
UID:1468-1587578400-1587583800@investinhamilton.ca
SUMMARY:Small Business Websites 101: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere. \n\n\n\nYou don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop\, you’ll learn the tricks and tools needed to market your business effectively on a shoestring budget.\n\n\n\nYou’ll learn: \n\n\n\nHow to create a basic online marketing strategy and measurement plan that fits for your business size and goalsWhy email marketing can be a powerful and cost-effective way to grow your businessHow to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL)How to take advantage of influencer marketing\, affiliate marketing and other ways to generate word-of-mouthHow to advertise cost-effectively through Google ads\, Facebook ads and other ad networksWhat free or low-cost graphic design tools to use to create eye-catching online ads\n\n\n\nThis workshop is a free online webinar for main street small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.
URL:https://investinhamilton.ca/hamilton-business-centre/event/small-business-websites-101-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200423T180000
DTEND;TZID=America/Toronto:20200423T193000
DTSTAMP:20260504T074528
CREATED:20200326T173948Z
LAST-MODIFIED:20200326T173949Z
UID:1469-1587664800-1587670200@investinhamilton.ca
SUMMARY:SEO Fundamentals: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere. \n\n\n\nYou have a website\, but how do customers find it? You need to drive traffic to your website by making sure your business shows up on Google when customers search. This beginner workshop will teach you how to connect your business to customer searches on Google and how to optimize your website and digital presence for Google\, without costing you money.\n\n\n\nYou’ll learn: \n\n\n\nWhat Search Engine Optimization (SEO) is and how Google and other search engines workHow to successfully conduct keyword research so you can choose which keywords will attract the right website visitorsHow to write website content with Google in mind\, and how to leverage different types of content to generate the best search engine resultsHow listing and ranking websites can increase your SEO powerHow to use social media and links from other websites to improve your Google rankingHow to measure your SEO efforts to see what’s working and what’s not\n\n\n\nThis workshop is a FREE online webinar for main street small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.
URL:https://investinhamilton.ca/hamilton-business-centre/event/seo-fundamentals-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200428T120000
DTEND;TZID=America/Toronto:20200428T133000
DTSTAMP:20260504T074528
CREATED:20200326T174219Z
LAST-MODIFIED:20200326T174221Z
UID:1470-1588075200-1588080600@investinhamilton.ca
SUMMARY:Small Business Data Privacy and the Law: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere. \n\n\n\nMost small businesses don’t have onsite IT departments\, but that doesn’t mean you’re off the hook when it comes to keeping your customer and client data secure. Discover how to do so effectively and safely in this beginner-level webinar.\n\n\n\nYou’ll learn: \n\n\n\nHow to prevent three of the biggest threats to data privacy (phishing\, data breaches\, and malware)How to get your whole team to practice digital hygiene so your office is safeWhat the data privacy and security laws are in Canada and the rest of the worldHow to create a privacy policy and a privacy plan to share with your team and your customersHow to make sure your digital marketing is permission-based\, and in compliance with the law\n\n\n\nThis workshop is a FREE online webinar for main street small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.
URL:https://investinhamilton.ca/hamilton-business-centre/event/small-business-data-privacy-and-the-law-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200429T180000
DTEND;TZID=America/Toronto:20200429T193000
DTSTAMP:20260504T074528
CREATED:20200326T174455Z
LAST-MODIFIED:20200326T174600Z
UID:1471-1588183200-1588188600@investinhamilton.ca
SUMMARY:Social Media for Small Business: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere. \n\n\n\nSocial media can be a very powerful tool for business growth\, but first you need to know what it is and how it works. In this fun and interactive workshop\, we’ll look at the basics of today’s popular social media channels—including Facebook\, YouTube\, Twitter\, Instagram\, LinkedIn\, and Pinterest—and decide which are right for you. You’ll develop a social media plan that will drive business results without a big investment of time and energy.\n\n\n\nYou’ll learn: \n\n\n\nHow other small businesses have built their brands on each social media channel\, picking up tips and inspiration for your own social media activitiesWhat likes\, hashtags\, shares and retweets are\, and how and when to use themHow to determine the right content and tone for your business’s social media posts\, and the right time and frequency to post themHow to develop an editorial calendar\, with tips for scheduling and automationHow to analyze social media metrics and determine which ones to focus on for your business goals\n\n\n\nThis workshop is a FREE online webinar for main street small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.
URL:https://investinhamilton.ca/hamilton-business-centre/event/social-media-for-small-business-online-webinar/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20200430T180000
DTEND;TZID=America/Toronto:20200430T193000
DTSTAMP:20260504T074528
CREATED:20200326T175530Z
LAST-MODIFIED:20200326T175532Z
UID:1472-1588269600-1588275000@investinhamilton.ca
SUMMARY:Maximizing Your Online Advertising & Digital Marketing Budget: Online Webinar
DESCRIPTION:Location: Online Webinar – Access from anywhere. \n\n\n\nYou don’t need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop\, you’ll learn the tricks and tools needed to market your business effectively on a shoestring budget.\n\n\n\nYou’ll learn: \n\n\n\nHow to create a basic online marketing strategy and measurement plan that fits for your business size and goalsWhy email marketing can be a powerful and cost-effective way to grow your businessHow to get people to sign up for an email list while following best practices and the Canadian Anti-Spam Legislation (CASL)How to take advantage of influencer marketing\, affiliate marketing and other ways to generate word-of-mouthHow to advertise cost-effectively through Google ads\, Facebook ads and other ad networksWhat free or low-cost graphic design tools to use to create eye-catching online ads\n\n\n\nThis workshop is a FREE online webinar for main street small businesses in Ontario. Participate online for free\, using your preferred device (laptop\, smartphone or tablet). All you need is a fast internet connection and free webinar software. Download details will be provided after registration.
URL:https://investinhamilton.ca/hamilton-business-centre/event/maximizing-your-online-advertising-digital-marketing-budget-online-webinar-2/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
END:VCALENDAR