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X-WR-CALDESC:Events for Hamilton Business Centre
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DTSTART;TZID=America/Toronto:20261001T130000
DTEND;TZID=America/Toronto:20261001T160000
DTSTAMP:20260813T190320Z
CREATED:20260813T190318Z
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UID:8967-1790859600-1790870400@investinhamilton.ca
SUMMARY:Access To Professionals (Business Legal): Virtual Sessions
DESCRIPTION:Are you looking for business legal advice? \n\n\n\nWhen running your own business there are many legal issues you’ll need to consider. Whether it’s how to best develop your business structure\, protect your brand\, review contracts\, or deal with human resources questions. The Access to Professionals series provides an opportunity for you to meet with a professional for a 30-minute\, one-on-one meeting and gives you the opportunity to ask any of those burning questions you may have about your business. \n\n\n\nA to P business legal professionals can address most common questions such as: \n\n\n\n\nI’m starting a business. Do I need to incorporate?\n\n\n\nShould I operate as a sole proprietorship or a corporation?\n\n\n\nI’m starting a business with someone else. Should we operate as a partnership or a corporation?\n\n\n\nShould I incorporate federally or provincially?\n\n\n\nHow do I start a not-for-profit?\n\n\n\nWhat rules do I have to follow when naming my business?\n\n\n\nDo I have to register my business name?\n\n\n\nWhat should I look out for when signing a commercial lease?\n\n\n\nI’ve been asked to stop using my company’s name or logo\n\n\n\nWhat records do I have to keep or file to maintain my corporation?\n\n\n\nI need help writing or reviewing a business document or contract\n\n\n\n\nHow to book a session: \n\n\n\nSessions are free (virtual\, phone)\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-legal-virtual-sessions-30/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261001T180000
DTEND;TZID=America/Toronto:20261001T193000
DTSTAMP:20260922T132823Z
CREATED:20260922T132756Z
LAST-MODIFIED:20260922T132823Z
UID:9196-1790877600-1790883000@investinhamilton.ca
SUMMARY:Standout in the Sea of AI Content
DESCRIPTION:Location: Online. \n\n\n\nIn this interactive workshop\, you’ll learn how to combine the efficiency of AI with the human qualities that make a brand memorable. \n\n\n\nAI has made content creation faster\, but it has also made it easier for every brand to look and sound the same. How do you create content that feels genuinely different\, connects with your ideal clients\, and builds your brand without constantly chasing the algorithm? \n\n\n\nIn this interactive\, in-person workshop\, you’ll learn how to combine the efficiency of AI with the human qualities that make a brand memorable. We’ll explore how your visuals\, perspective\, personality\, and client experience can help you build meaningful connections both online and offline. \n\n\n\nYou’ll learn how to: \n\n\n\n\nUse visuals to make your brand instantly recognizable: Explore how colour\, photography\, design\, video\, and other visual elements can communicate your personality\, create an emotional response\, and help your content stand out in an increasingly crowded digital space.\n\n\n\nShare the perspective that only you can offer: Identify the experiences\, opinions\, values\, and stories that shape your point of view—and learn how to turn them into content that feels authentic\, distinctive\, and relevant to your audience.\n\n\n\nBuild an experience that connects with your ideal clients: Consider how people experience your brand at every touchpoint\, from your social content and website to in-person interactions and analog marketing. Learn how to create moments that make the right people feel seen\, understood\, and excited to work with you.\n\n\n\nDevelop a brand that attracts the right people without relying on algorithm hacks: Move beyond trends\, formulas\, and constant posting to create an intentional brand that builds recognition\, trust\, and long-term relationships.\n\n\n\nPrompt AI tools to support your voice instead of replacing it: Learn how to give AI the context\, direction\, examples\, and feedback it needs to create stronger content that reflects your tone\, perspective\, audience\, and goals.\n\n\n\n\nYou’ll leave with greater clarity about what makes your brand different\, practical ideas for creating more memorable content\, and a human\, sustainable approach to using AI in your marketing. \n\n\n\nAbout the Presenter: Ana Belen Pautassi is a marketing strategist\, business and lifestyle coach\, speaker\, and founder of Dreaming Big Lifestyle. With more than a decade of multidisciplinary marketing experience\, she helps entrepreneurs build distinctive brands and create content that connects with their ideal clients. \n\n\n\nDrawing on her background in journalism\, communications\, digital marketing\, branding\, visual design\, and content creation\, Ana brings a practical\, human-centred perspective to marketing. Through coaching\, workshops\, and education\, she helps business owners clarify their message\, share their unique perspective\, and use tools such as AI intentionally to support their creativity and voice rather than replacing what makes them different.
URL:https://investinhamilton.ca/hamilton-business-centre/event/standout-in-the-sea-of-ai-content/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261002T093000
DTEND;TZID=America/Toronto:20261002T110000
DTSTAMP:20260922T143435Z
CREATED:20260922T142957Z
LAST-MODIFIED:20260922T143435Z
UID:9241-1790933400-1790938800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (In-Person Session)
DESCRIPTION:Location: In-Person. \n\n\n\nAre you dreaming of launching your own business but unsure where to start? Don’t miss this opportunity to gain essential insights and actionable guidance at our in-person seminar\, Ten Steps to Starting a Business! Starting a small business can be exciting and challenging. With careful research and hard work\, it can also be very rewarding. \n\n\n\nThis seminar is designed for aspiring entrepreneurs like you\, covering the fundamentals to make starting a small business faster and easier. \n\n\n\nYou’ll explore key topics including: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirements\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nWhether you’re just brainstorming or ready to take the plunge\, this 90-minute session will equip you with the tools and confidence to turn your vision into reality. Plus\, it’s hosted by the Hamilton Business Centre – your go-to hub for business support. \n\n\n\nLocation: Hamilton Business Centre\, Hamilton City Hall\, 71 Main Street West (1st Floor)\, Hamilton\, ON.  \n\n\n\nHave questions? Call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-in-person-session-21/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261002T130000
DTEND;TZID=America/Toronto:20261002T143000
DTSTAMP:20260922T133023Z
CREATED:20260922T133022Z
LAST-MODIFIED:20260922T133023Z
UID:9199-1790946000-1790951400@investinhamilton.ca
SUMMARY:Entrepreneur Essentials: Business Plan Writing Tips
DESCRIPTION:Location: Online. \n\n\n\nJoin the Vaughan Business & Entrepreneurship Centre (VBEC) for a group session on business plan writing tips. You may have attended our business plan launchpad series and are now ready to put pen to paper. Take a deep dive into each section of the business plan with Faaria Wali\, our Small Business Advisor. Faaria will highlight key sections of the plan that selection committees and lenders will look for in your plan\, including: \n\n\n\n\nYour company profile\n\n\n\nA detailed marketing strategy\n\n\n\nYour process and procedures\n\n\n\nAnd more…\n\n\n\n\nDuring this virtual open-forum style Q&A\, feel free to turn cameras on\, ask questions in the chatbox\, and share about your own business. \n\n\n\n*Virtual zoom meeting link will be sent to your inbox 1 day prior to the event.
URL:https://investinhamilton.ca/hamilton-business-centre/event/entrepreneur-essentials-business-plan-writing-tips-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261005T100000
DTEND;TZID=America/Toronto:20261005T110000
DTSTAMP:20260922T144353Z
CREATED:20260922T144352Z
LAST-MODIFIED:20260922T144353Z
UID:9245-1791194400-1791198000@investinhamilton.ca
SUMMARY:Market Research Made Simple
DESCRIPTION:Free Self-Paced Online Challenge\n\n\n\nDate: Available AnytimeLocation: OnlineCost: Free \n\n\n\nAbout This Challenge\n\n\n\nBefore you invest time and money into your business idea\, make sure there’s a market for it. \n\n\n\nMarket Research Made Simple is a free\, self-paced online challenge from the Hamilton Business Centre designed to help entrepreneurs make informed business decisions through practical market research. \n\n\n\nWhether you’re starting your first business or exploring a new idea\, this 14-lesson challenge will guide you through the process of understanding your customers\, researching your competitors\, validating your ideas\, and reducing risk before you launch. \n\n\n\nEach lesson is practical\, easy to follow\, and can be completed at your own pace. \n\n\n\nWhat You’ll Learn\n\n\n\nThroughout this challenge\, you’ll learn how to: \n\n\n\n\nIdentify the real problem your business solves\n\n\n\nDefine and understand your ideal customer\n\n\n\nConduct customer interviews that uncover valuable insights\n\n\n\nResearch competitors and identify market opportunities\n\n\n\nAnalyze customer reviews and online demand\n\n\n\nEvaluate pricing strategies\n\n\n\nResearch your local market\n\n\n\nUse social media as a market research tool\n\n\n\nUse AI to organize and analyze your findings\n\n\n\nTest your business idea before investing\n\n\n\nTurn your research into a practical action plan\n\n\n\n\nYou’ll also receive downloadable worksheets that help you apply what you’ve learned every step of the way. \n\n\n\nWho Should Attend?\n\n\n\nThis challenge is ideal for: \n\n\n\n\nAspiring entrepreneurs\n\n\n\nNew business owners\n\n\n\nSide-hustle entrepreneurs\n\n\n\nAnyone exploring a new business idea\n\n\n\nSmall business owners looking to better understand their market\n\n\n\n\nNo previous business experience is required. \n\n\n\nChallenge Details\n\n\n\n\nFormat: Self-paced online learning\n\n\n\nLength: 14 practical lessons\n\n\n\nCost: Free\n\n\n\nAccess: Available anytime from any device\n\n\n\nAccessible: Available in 13+ languages\n\n\n\n\nWhy Take This Challenge?\n\n\n\nToo many entrepreneurs build their business on assumptions. This challenge will help you replace guesswork with evidence so you can make smarter decisions\, reduce risk\, and move forward with greater confidence. \n\n\n\nReady to Make Smarter Business Decisions?\n\n\n\nRegister below to get instant access. You’ll receive an email with a link to the online lesson portal. If you don’t see it within 10–15 minutes\, please check your junk or spam folder.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-made-simple-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261006T100000
DTEND;TZID=America/Toronto:20261006T120000
DTSTAMP:20260922T133347Z
CREATED:20260922T133255Z
LAST-MODIFIED:20260922T133347Z
UID:9201-1791280800-1791288000@investinhamilton.ca
SUMMARY:First Steps in Exporting 101
DESCRIPTION:Location: Online. \n\n\n\nLearn export basics\, market selection\, compliance\, and supports to help your business start selling globally. \n\n\n\nLearn the fundamentals of exporting and how to prepare your business for international growth. \n\n\n\nThis webinar introduces Ontario’s First Steps in Exporting program and focuses on helping businesses new to exporting understand the key steps involved in selling to the U.S. and international markets. \n\n\n\nThis webinar will answer the following questions: \n\n\n\n\nWhat does it mean to be export‑ready?\n\n\n\nIs my business ready to export now?\n\n\n\nHow do I research and choose the right export market?\n\n\n\nWhat are the first steps to entering a new market?\n\n\n\nWhat risks and compliance issues should I be aware of?\n\n\n\nWhat government programs\, tools\, and expert supports are available?\n\n\n\n\nJoin us to learn how to confidently begin your exporting journey. \n\n\n\nSpeaker Bio: \n\n\n\nNick Furneaux has been with the Ontario Public Service for over 20 years. Starting with the Ministry of Research & Innovation (MRI) in 2006\, he was tasked with developing international science and technology collaborations. He was then transferred to the International Trade Division of the Ministry of Economic Development & Innovation (MEDI) in 2012\, where he developed and led the Risk Capital Attraction Unit\, soliciting foreign venture capital. In 2015\, Nick returned to MRI (subsumed into the Ministry of Colleges & Universities in 2019) to continue to work on developing global strategies for international collaborations in research and innovation. \n\n\n\nIn 2022\, Nick was assigned back to the Ministry of Economic Development\, Job Creation & Trade (MEDJCT) to assist with the development of the Export Growth Action Plan initiative. In 2023\, he accepted the role of Senior Export Advisor for MEDJCT\, tasked with providing programs and services offered by the Ontario government in aid of companies looking to start or expand their international exporting capabilities. Nick was born and raised in downtown Toronto and has a BA honours from Carleton University and an MA from the University of Toronto both in International Relations History.
URL:https://investinhamilton.ca/hamilton-business-centre/event/first-steps-in-exporting-101-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261006T100000
DTEND;TZID=America/Toronto:20261006T113000
DTSTAMP:20260922T161338Z
CREATED:20260922T161312Z
LAST-MODIFIED:20260922T161338Z
UID:9255-1791280800-1791286200@investinhamilton.ca
SUMMARY:Your Digital Storefront: Growing Your Business Online
DESCRIPTION:Location: Online. \n\n\n\nYour customers are on the web. Having a strategy for your online presence allows you to market your small business online so customers can easily find you. In this workshop hosted by the Toronto Digital Service Squad\, we’ll discuss the importance of getting your business online\, how you can use AI to assist with your website and ecommerce development\, and where to start with building your digital foundation for your business. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is an online presence and what platforms you can use to set up your website\n\n\n\nUtilizing AI for your website and ecommerce strategies\n\n\n\nHow to create a professionally designed\, responsive website for your business\n\n\n\nSetting up your Google My Business listing and other online directories\n\n\n\nDeveloping a cohesive brand voice online\n\n\n\n\nJoin us to learn how to build the foundation for your business’s online presence.
URL:https://investinhamilton.ca/hamilton-business-centre/event/your-digital-storefront-growing-your-business-online/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261006T130000
DTEND;TZID=America/Toronto:20261006T143000
DTSTAMP:20260922T133752Z
CREATED:20260922T133535Z
LAST-MODIFIED:20260922T133752Z
UID:9204-1791291600-1791297000@investinhamilton.ca
SUMMARY:Entrepreneur Essentials: Understanding your Value Proposition
DESCRIPTION:Location: Online. \n\n\n\nJoin the team for a group session exploring who you are as a business. \n\n\n\nJoin the Vaughan Business & Entrepreneurship Centre (VBEC) for a group session exploring who you are as a business. Faaria Wali\, our Small Business Advisor\, will guide you through conversations about: \n\n\n\n\nyour compelling value;\n\n\n\nunderstanding your customer; and\n\n\n\nfine-tuning your value proposition.\n\n\n\n\nWhen you finish this group session\, you should have a clearer understanding of your product or service and why your customers come to you. We also explore the idea of an “elevator pitch”. During this virtual open-forum-style Q&A\, feel free to turn on your cameras\, ask questions in the chat box\, and share more about your business. \n\n\n\nThese sessions will occur monthly. Attend any session that fits your schedule. This session is ideal for idea-stage\, pre-launch businesses\, & businesses looking to grow. \n\n\n\n*Virtual zoom meeting link will be sent to your inbox 1 day prior to the event.
URL:https://investinhamilton.ca/hamilton-business-centre/event/entrepreneur-essentials-understanding-your-value-proposition-5/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261007T100000
DTEND;TZID=America/Toronto:20261007T113000
DTSTAMP:20260922T134148Z
CREATED:20260922T134146Z
LAST-MODIFIED:20260922T134148Z
UID:9209-1791367200-1791372600@investinhamilton.ca
SUMMARY:Marketing and Sales
DESCRIPTION:Location: Online. \n\n\n\nUnlike a business plan\, a marketing plan focuses on getting and keeping customers; it’s strategic and includes numbers\, facts and objectives. \n\n\n\nA good marketing plan spells out all the tools and tactics you’ll use to achieve your sales goals. It identifies what you’ll sell\, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales. Without it\, your marketing efforts could be wasted or money could be spent in the wrong channels. \n\n\n\nLearn to successfully create and implement marketing techniques and sales strategies\, personal promotions\, advertising materials that create connections and focus on what your business has to offer. Learn how to handle objections and set targets and goals and measure the effects of your efforts. \n\n\n\nPlease note: Registered participants will be provided with a Zoom link and login information in a separate email prior to the session.
URL:https://investinhamilton.ca/hamilton-business-centre/event/marketing-and-sales-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261013T100000
DTEND;TZID=America/Toronto:20261013T113000
DTSTAMP:20260922T161525Z
CREATED:20260922T161524Z
LAST-MODIFIED:20260922T161525Z
UID:9258-1791885600-1791891000@investinhamilton.ca
SUMMARY:Social Media For Your Business
DESCRIPTION:Location: Online. \n\n\n\nSocial media is an invaluable tool for today’s business\, whether you are just starting out or have been established for years. Not understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line as your potential customers can easily find your competitors. This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media and AI to grow your followers\, drive sales and reduce marketing costs. \n\n\n\nWhat you will learn: \n\n\n\n\nHow to utilize AI for your social media strategy\n\n\n\nHow to choose the right social media platform(s) for your business\n\n\n\nBest practices for engagement on Facebook\, LinkedIn\, Twitter\, Instagram\, TikTok and Pinterest\n\n\n\nPlanning and curating your social media content\n\n\n\nTools for managing platforms and scheduling posts to save you time and energy\n\n\n\n\nJoin us to learn how to build an engaging social media presence for your business.
URL:https://investinhamilton.ca/hamilton-business-centre/event/social-media-for-your-business-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261013T130000
DTEND;TZID=America/Toronto:20261013T143000
DTSTAMP:20260922T134405Z
CREATED:20260922T134404Z
LAST-MODIFIED:20260922T134405Z
UID:9212-1791896400-1791901800@investinhamilton.ca
SUMMARY:Importing 101 (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nOverview \n\n\n\nLearn the basics as well as the important details impacting your bottom line and avoid mistakes\, minimize costs/risks\, and maximize revenue. \n\n\n\nAbout this workshop: \n\n\n\nThis seminar will provide a broad outline of what you need to know to start importing goods from abroad: \n\n\n\n\nfinancial issues (Incoterms\, payments\, exchange rates\, insurance)\, Canadian import regulations\, labelling\, quotas.\n\n\n\npermits and licences\, logistics costs\, the documentation required for smooth customs clearance\, how duties and taxes work\,.\n\n\n\nFree Trade Agreements and their impact\, the role of the customs broker and other intermediaries.\n\n\n\nLearn the basics as well as the important details impacting your bottom line and avoid mistakes\, minimize costs/risks and maximize revenue.\n\n\n\n\nAbout the speaker: \n\n\n\nFollowing a + 30-year international logistics career\, Christian Sivière started a Montréal-based import-export consultancy in 2010\, Solimpex\, active in two areas: \n\n\n\n\nconsulting to help SMEs grow internationally; and\n\n\n\ntraining on the regulatory\, customs and logistics aspects of Importing and Exporting\, Free Trade Agreements and Supply Chain Optimization.\n\n\n\n\nChristian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto\, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce\, Export Québec\, Invest Ottawa\, Supply Chain Canada and similar\, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional.
URL:https://investinhamilton.ca/hamilton-business-centre/event/importing-101-virtual-2/
LOCATION:Zoom
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261014T100000
DTEND;TZID=America/Toronto:20261014T110000
DTSTAMP:20260921T165813Z
CREATED:20251223T162857Z
LAST-MODIFIED:20260921T165813Z
UID:7798-1791972000-1791975600@investinhamilton.ca
SUMMARY:Succession Success: Introduction to Succession Planning (Session 1 of 6)
DESCRIPTION:Location: Online. \n\n\n\nPresented by Joel Friedman\, Southbrook Business Development Group \n\n\n\nJoin Joel Friedman from Southbrook Business Development Group for a no-nonsense kickoff to succession planning that cuts through the noise and shows you why this isn’t optional—it’s your business’s insurance policy. In everyday language\, Joel will explain what succession planning really is\, why it protects everything you’ve built (your legacy\, your team\, your customers)\, and how it keeps the lights on when life throws curveballs. \n\n\n\nYou’ll get the straight story on the emotional tug-of-war most owners feel about stepping away\, the struggle to find the right successor\, and the tax or legal landmines that can blow up a good plan. We’ll walk through the “5 D’s” (death\, disability\, divorce\, distress\, departure) so you’re ready for whatever hits\, and lay out simple first steps: spotting who could take over—family\, staff\, or a buyer—figuring out your company’s real value\, sketching a timeline\, and knowing exactly when to loop in your lawyer or accountant. \n\n\n\nThe room will come alive with a quick group conversation where you’ll share your own “why” for planning ahead\, swap ideas with other owners in the same boat\, and leave with sharper focus and new connections. You’ll also take home a clear\, one-page action list to get the ball rolling this week. \n\n\n\nDon’t wait for a crisis to force your hand. Come learn how to protect your business on your terms\, sleep better tonight\, and build a future you’re proud to pass on. \n\n\n\nAbout The Presenter: \n\n\n\nA business development professional with extensive experience in the Franchise Industry. Joel has a track record of establishing and improving processes that result in a tremendous amount of success in sourcing\, following-up and negotiating\, revenue-generating new business initiatives. Extremely resourceful\, manages by empowerment and strives to set and meet individual and team goals. Visit https://southbrookbusiness.com/. \n\n\n\nNote: This webinar is one of a 6-part series. Learn more by visiting Succession Success or register for more sessions by visiting https://www.tickettailor.com/events/hamiltonbusinesscentre.
URL:https://investinhamilton.ca/hamilton-business-centre/event/succession-success-introduction-to-succession-planning-session-1-of-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261014T100000
DTEND;TZID=America/Toronto:20261014T120000
DTSTAMP:20260922T134635Z
CREATED:20260922T134634Z
LAST-MODIFIED:20260922T134635Z
UID:9214-1791972000-1791979200@investinhamilton.ca
SUMMARY:Tax Seminar with the Canada Revenue Agency
DESCRIPTION:Business taxes and record-keeping can be daunting when first starting out. Learn the ins and outs of proper book-keeping and taxation. \n\n\n\nThe BRC is happy to present a Tax Seminar in partnership with Canada Revenue Agency to discuss the following topics for small business owners: \n\n\n\n\nCommon Tax Errors\n\n\n\nBooks & Recordkeeping\n\n\n\nTips & Best Practices\n\n\n\nHST Information\n\n\n\nCRA Website and how it can help your small business\n\n\n\n\nPlease note: registered participants will be provided with a Teams link and login information in a separate email prior to the session.
URL:https://investinhamilton.ca/hamilton-business-centre/event/tax-seminar-with-the-canada-revenue-agency/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261015T110000
DTEND;TZID=America/Toronto:20261015T120000
DTSTAMP:20260922T134907Z
CREATED:20260922T134905Z
LAST-MODIFIED:20260922T134907Z
UID:9216-1792062000-1792065600@investinhamilton.ca
SUMMARY:Social Enterprise 101: The Intersection of Profit and Purpose (Virtual)
DESCRIPTION:What exactly is a social enterprise? How do you start one? And where can you go for help? \n\n\n\nAbout the workshop: \n\n\n\nAre you curious about how business can be used as a force for good? Join us for an in-depth webinar that explores the world of social enterprise – a unique and growing business model that blends entrepreneurial strategies with a mission to create meaningful social\, environmental\, or cultural impact. \n\n\n\nIn this session\, you’ll gain a detailed understanding of what defines a social enterprise and how it differs from traditional for-profit businesses and non-profits. We’ll explore the key characteristics and models of social enterprises\, and learn about important legal and operational considerations\, such as choosing the right structure\, balancing profit and purpose\, and measuring social impact. \n\n\n\nThe webinar will also feature real-world examples of local social enterprises\, highlighting how they operate\, generate revenue\, and deliver measurable benefits to their communities. Whether you’re considering starting your own social enterprise or simply want to understand how they work\, these stories will provide inspiration and insight. \n\n\n\nAdditionally\, we will cover the support resources available to aspiring social entrepreneurs\, including funding opportunities\, mentorship programs\, business development services\, and local networks. \n\n\n\nThis session is perfect for entrepreneurs\, community leaders\, non-profit professionals\, students\, or anyone interested in building a more sustainable and equitable future through innovative business models. \n\n\n\nDon’t miss this opportunity to explore how you can turn your passion for social change into a viable and impactful enterprise. \n\n\n\nAbout CSED: \n\n\n\nThe Centre for Social Enterprise Development (CSED) offers a continuum of support for social enterprises in the Ottawa area\, including access to technical expertise\, coaching\, learning communities\, training\, and cross-sector partnerships. CSED works with its clients to develop their social enterprise plan and provide them with the tools\, strategies and support to perpetuate positive social change and grow profitably. \n\n\n\nwww.csedottawa.ca \n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/social-enterprise-101-the-intersection-of-profit-and-purpose-virtual/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261015T180000
DTEND;TZID=America/Toronto:20261015T193000
DTSTAMP:20260922T135404Z
CREATED:20260922T135402Z
LAST-MODIFIED:20260922T135404Z
UID:9218-1792087200-1792092600@investinhamilton.ca
SUMMARY:Growth Journey: Market Entry & Customer Acquisition
DESCRIPTION:Location: Online. \n\n\n\nSuccess requires more than simply introducing your product to a new audience. It requires understanding who your ideal customers are\, \n\n\n\nThe Growth Workshop Series helps business owners strengthen every area of their business through eight practical workshops focused on growth\, profitability\, leadership\, marketing\, sales\, operations\, and more. \n\n\n\nEach session is designed to provide actionable insights\, expert guidance\, and tools you can apply immediately to help your business grow with confidence. \n\n\n\nAttend individual workshops based on your needs or join us for the full series and build a stronger foundation for long-term success. \n\n\n\nBefore You Register: \n\n\n\nThis program is designed for business owners who are serious about growth. Each workshop includes pre-work to help you prepare\, and active participation during the session is expected. These are interactive working sessions where you’ll apply tools and strategies directly to your business\, share ideas\, and learn alongside other entrepreneurs. \n\n\n\nIf you’re ready to roll up your sleeves\, challenge your thinking\, and leave with practical actions—not just notes—this program is for you. \n\n\n\nCome ready to participate. Leave ready to grow. \n\n\n\nMarket Entry & Customer Acquisition: \n\n\n\nEntering a new market can be one of the most exciting\, and challenging growth opportunities for a business. Success requires more than simply introducing your product or service to a new audience. It requires understanding who your ideal customers are\, how their needs differ\, what competitors are already doing\, and how to position your business in a way that stands out. \n\n\n\nIn this interactive workshop\, you’ll learn how to evaluate new market opportunities\, identify high-potential customer segments\, and adapt your products\, services\, pricing\, and messaging to meet the needs of a new audience. You’ll explore competitor and market research techniques\, develop a clear positioning strategy\, and create a practical customer acquisition plan designed to help you attract those critical first customers. \n\n\n\nUsing practical GrowthWheel® tools and exercises\, you’ll gain valuable insights into your target market\, uncover potential risks and opportunities\, and leave with a roadmap for entering new markets with greater confidence and a stronger chance of success.
URL:https://investinhamilton.ca/hamilton-business-centre/event/growth-journey-market-entry-customer-acquisition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261016T100000
DTEND;TZID=America/Toronto:20261016T110000
DTSTAMP:20260922T144455Z
CREATED:20260922T144454Z
LAST-MODIFIED:20260922T144455Z
UID:9247-1792144800-1792148400@investinhamilton.ca
SUMMARY:Market Research Made Simple
DESCRIPTION:Free Self-Paced Online Challenge\n\n\n\nDate: Available AnytimeLocation: OnlineCost: Free \n\n\n\nAbout This Challenge\n\n\n\nBefore you invest time and money into your business idea\, make sure there’s a market for it. \n\n\n\nMarket Research Made Simple is a free\, self-paced online challenge from the Hamilton Business Centre designed to help entrepreneurs make informed business decisions through practical market research. \n\n\n\nWhether you’re starting your first business or exploring a new idea\, this 14-lesson challenge will guide you through the process of understanding your customers\, researching your competitors\, validating your ideas\, and reducing risk before you launch. \n\n\n\nEach lesson is practical\, easy to follow\, and can be completed at your own pace. \n\n\n\nWhat You’ll Learn\n\n\n\nThroughout this challenge\, you’ll learn how to: \n\n\n\n\nIdentify the real problem your business solves\n\n\n\nDefine and understand your ideal customer\n\n\n\nConduct customer interviews that uncover valuable insights\n\n\n\nResearch competitors and identify market opportunities\n\n\n\nAnalyze customer reviews and online demand\n\n\n\nEvaluate pricing strategies\n\n\n\nResearch your local market\n\n\n\nUse social media as a market research tool\n\n\n\nUse AI to organize and analyze your findings\n\n\n\nTest your business idea before investing\n\n\n\nTurn your research into a practical action plan\n\n\n\n\nYou’ll also receive downloadable worksheets that help you apply what you’ve learned every step of the way. \n\n\n\nWho Should Attend?\n\n\n\nThis challenge is ideal for: \n\n\n\n\nAspiring entrepreneurs\n\n\n\nNew business owners\n\n\n\nSide-hustle entrepreneurs\n\n\n\nAnyone exploring a new business idea\n\n\n\nSmall business owners looking to better understand their market\n\n\n\n\nNo previous business experience is required. \n\n\n\nChallenge Details\n\n\n\n\nFormat: Self-paced online learning\n\n\n\nLength: 14 practical lessons\n\n\n\nCost: Free\n\n\n\nAccess: Available anytime from any device\n\n\n\nAccessible: Available in 13+ languages\n\n\n\n\nWhy Take This Challenge?\n\n\n\nToo many entrepreneurs build their business on assumptions. This challenge will help you replace guesswork with evidence so you can make smarter decisions\, reduce risk\, and move forward with greater confidence. \n\n\n\nReady to Make Smarter Business Decisions?\n\n\n\nRegister below to get instant access. You’ll receive an email with a link to the online lesson portal. If you don’t see it within 10–15 minutes\, please check your junk or spam folder.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-made-simple-11/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261019T133000
DTEND;TZID=America/Toronto:20261019T150000
DTSTAMP:20260922T144013Z
CREATED:20260922T143102Z
LAST-MODIFIED:20260922T144013Z
UID:9243-1792416600-1792422000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (In-Person Session)
DESCRIPTION:Location: In-Person. \n\n\n\nAre you dreaming of launching your own business but unsure where to start? Don’t miss this opportunity to gain essential insights and actionable guidance at our in-person seminar\, Ten Steps to Starting a Business! Starting a small business can be exciting and challenging. With careful research and hard work\, it can also be very rewarding. \n\n\n\nThis seminar is designed for aspiring entrepreneurs like you\, covering the fundamentals to make starting a small business faster and easier. \n\n\n\nYou’ll explore key topics including: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirements\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nWhether you’re just brainstorming or ready to take the plunge\, this 90-minute session will equip you with the tools and confidence to turn your vision into reality. Plus\, it’s hosted by the Hamilton Business Centre – your go-to hub for business support. \n\n\n\nLocation: Hamilton Business Centre\, Hamilton City Hall\, 71 Main Street West (1st Floor)\, Hamilton\, ON.  \n\n\n\nHave questions? Call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-in-person-session-22/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261020T093000
DTEND;TZID=America/Toronto:20261020T110000
DTSTAMP:20260922T135852Z
CREATED:20260922T135851Z
LAST-MODIFIED:20260922T135852Z
UID:9220-1792488600-1792494000@investinhamilton.ca
SUMMARY:Building Your Business Platform
DESCRIPTION:Location: Online. \n\n\n\nThis session helps entrepreneurs establish a clear and sustainable online presence that actually supports business growth. \n\n\n\nThis session helps entrepreneurs establish a clear and sustainable online presence that actually supports business growth. We cover how to position yourself as a real authority in your niche\, how to attract the right audience\, and how to create content that serves your business goals rather than just chasing trends. \n\n\n\nWe work through a 3-step Platform Framework together: \n\n\n\n\nDefine your positioning\, your niche\, and what you want to be known for\n\n\n\nOutline where you should be showing up and cut everything that’s just noise\n\n\n\nCreate a simple\, repeatable content system aligned with your actual business goals\n\n\n\n\nEveryone leaves with a platform plan built around their business\, as this workshop is very hands-on. \n\n\n\nAbout the Presenter: Natania Mason is a multi-passionate entrepreneur\, content creator\, public speaker\, and digital marketing strategist best known for helping women scale profitable online businesses without sacrificing their health\, families\, or long-term wellbeing. She is the founder of Natania Creates and Studio By M Agency\, a creative hub and digital marketing agency for business owners who want to grow their income\, and freedom while building sustainable businesses with digital marketing support. \n\n\n\nShe has helped thousands of go-getter entrepreneurs on a global scale\, double their monthly income through her marketing strategies and programs\, helped them quit their job\, and finally run the business of their dreams without the guesswork\, fear or overwhelm that often accompanies entrepreneurship.
URL:https://investinhamilton.ca/hamilton-business-centre/event/building-your-business-platform/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261020T100000
DTEND;TZID=America/Toronto:20261020T113000
DTSTAMP:20260922T161739Z
CREATED:20260922T161711Z
LAST-MODIFIED:20260922T161739Z
UID:9260-1792490400-1792495800@investinhamilton.ca
SUMMARY:The Importance of Paid Advertising in the Digital Space
DESCRIPTION:Location: Online. \n\n\n\nAdvertising in the digital space can be complicated\, especially with different ad formats\, multiple platforms\, budgeting\, and the emergence of AI. If you are not sure where to begin or are confused about what kind of ad to run\, this session is for you. In this webinar\, the Digital Service Squad from Toronto will share key insights into Google Ads\, Meta Ads\, and how you can use AI to help build your campaigns. \n\n\n\nYou will learn about: \n\n\n\n\nUtilizing AI for your campaigns \n\n\n\nGoogle Ads\n\n\n\nMeta Ads\n\n\n\nTarget audiences\n\n\n\nWhich ads to run for your business\n\n\n\n\nJoin us to learn why you should consider paid advertising for your business and how you can easily get started.
URL:https://investinhamilton.ca/hamilton-business-centre/event/the-importance-of-paid-advertising-in-the-digital-space/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261021T100000
DTEND;TZID=America/Toronto:20261021T110000
DTSTAMP:20260921T165907Z
CREATED:20251223T160902Z
LAST-MODIFIED:20260921T165907Z
UID:7779-1792576800-1792580400@investinhamilton.ca
SUMMARY:Succession Success: Valuing Your Business (Session 2 of 6)
DESCRIPTION:Location: Online. \n\n\n\nPresented by Vabby Makkar\, Cedar Consulting Group \n\n\n\nCome spend an hour with Vabby Makkar from Cedar Consulting Group and finally get a straight answer to the question every owner asks: What’s my business really worth? In plain language and real Ontario context\, Vaibhav will walk you through exactly what business valuation means\, why it’s the make-or-break number for any exit\, succession\, or financing conversation\, and how to arrive at a fair market value you can defend to buyers\, banks\, or the CRA. \n\n\n\nYou’ll discover the three core methods—asset-based\, income-based\, and market-based approaches—explained with simple examples so you can start applying them right away. We’ll spotlight the local factors that move the needle in Ontario\, from industry benchmarks to provincial tax rules\, and show you how to engage the right Chartered Business Valuator who actually knows our market. Most importantly\, you’ll learn practical\, high-impact ways to boost your value before you sell—clean financials\, self-sufficient team\, recurring revenue\, strong contracts—so you’re not leaving money on the table. \n\n\n\nWe’ll also tackle the stat that keeps owners up at night: 43% of Canadian businesses struggle with valuation (per CFIB). You won’t be one of them. Walk out with a valuation starter checklist that helps you list assets\, apply basic multiples\, and sketch a preliminary range—something you can refine with your accountant this week. \n\n\n\nWhether exit is tomorrow or a decade away\, knowing your number changes everything. Join us\, get the clarity you need\, and start planning from a position of strength.  \n\n\n\nIf you’re serious about getting the most out of this session\, come prepared with your last three years of income statements pre-populated in Excel. It’ll make following along and applying the concepts a whole lot easier and faster. Expect a to walk-out with practical knowledge of how to value your business. \n\n\n\nAbout The Presenter: \n\n\n\nVabby Makkar\, CPA and CBV\, brings over a decade of expertise in finance\, accounting\, and asset management—shaping deals at an institutional level with millions in profits while also guiding businesses as small as a single-location retail shop. He has managed infrastructure and real estate portfolios exceeding $20 billion and led valuations across diverse industries and sizes. His career spans Ernst & Young\, Fengate Capital\, Magna Powertrain\, and RBC\, where he drove strategic forecasting\, performance analytics\, and large-scale valuation processes. A graduate of the University of Toronto’s Rotman School of Management with distinction\, Vabby combines financial discipline with entrepreneurial insight to deliver innovative business and real estate solutions. Outside of work\, he enjoys cricket\, fitness\, and family time. Learn more at https://www.cedargroup.ca. \n\n\n\nNote: This webinar is one of a 6-part series. Learn more by visiting Succession Success or register for more sessions by visiting https://www.tickettailor.com/events/hamiltonbusinesscentre.
URL:https://investinhamilton.ca/hamilton-business-centre/event/succession-success-valuing-your-business-session-2-of-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261021T100000
DTEND;TZID=America/Toronto:20261021T113000
DTSTAMP:20260922T140257Z
CREATED:20260922T140119Z
LAST-MODIFIED:20260922T140257Z
UID:9222-1792576800-1792582200@investinhamilton.ca
SUMMARY:Financial Forecasting
DESCRIPTION:Location: Online. \n\n\n\nCore Workshop: Financial Forecasting \n\n\n\nIf you want to run a successful business it’s important for you to know your numbers. \n\n\n\nIn this online workshop you’ll learn how to: \n\n\n\n\ncalculate your start-up and operating costs\n\n\n\ndevelop budgets\n\n\n\ncalculate your cashflow\n\n\n\nidentify your breakeven points\n\n\n\ncost and price your products and services profitably\n\n\n\n\nLearn how decisions you make about your operations and production processes affect your bottom line and how to ensure your estimates and quotes are in line with your final invoice. \n\n\n\nPlease note: Registered participants will be provided with a Zoom link and login information in a separate email prior to the session.
URL:https://investinhamilton.ca/hamilton-business-centre/event/financial-forecasting-3/
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261021T180000
DTEND;TZID=America/Toronto:20261021T193000
DTSTAMP:20260922T140955Z
CREATED:20260922T140554Z
LAST-MODIFIED:20260922T140955Z
UID:9227-1792605600-1792611000@investinhamilton.ca
SUMMARY:Hands‑On: Start Your SOPs & Process Mapping
DESCRIPTION:Location: Online. \n\n\n\nBuild clarity\, consistency\, and systems that scale \n\n\n\nIf your business relies on “everything living in your head\,” growth gets harder\, onboarding takes longer\, and mistakes creep in. \n\n\n\nThis hands‑on workshop helps you start documenting how your business actually runs\, so your processes are clear\, repeatable\, and easy to hand off. You’ll leave with your first Standard Operating Procedure (SOP) started and visual process maps you can use immediately. \n\n\n\nThis is a working session\, not a lecture. \n\n\n\nWhat This Workshop Covers \n\n\n\nIn this session\, you’ll learn how to: \n\n\n\n\nUnderstand what SOPs and process maps are\, and why they matter\n\n\n\nIdentify which processes to document first (without overcomplicating it)\n\n\n\nBreak down a task into clear\, repeatable steps\n\n\n\nWrite SOPs that your team will actually follow\n\n\n\nCreate visual process maps that show how work flows from start to finish\n\n\n\nImprove visibility\, consistency\, and accountability in your business\n\n\n\nMake onboarding new team members faster and easier\n\n\n\n\nWe’ll build your first SOP together and walk through creating a process map you can use right away. \n\n\n\nNo previous documentation or systems experience required. \n\n\n\nThis workshop is ideal for: \n\n\n\n\nSmall business owners preparing to hire or already managing a team\n\n\n\nEntrepreneurs who feel stuck being the “go‑to” for everything\n\n\n\nBusiness owners who want less chaos and more consistency\n\n\n\nAnyone ready to move from doing everything themselves to building systems\n\n\n\n\nAbout the Presenter: Sara Norton is the founder of Reply All\, helping business owners use technology and AI in practical\, realistic ways that save time and support growth. Sara focuses on real‑world application—not trends—so entrepreneurs can confidently use tools that actually work for them.
URL:https://investinhamilton.ca/hamilton-business-centre/event/hands-on-start-your-sops-process-mapping/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261022T093000
DTEND;TZID=America/Toronto:20261022T110000
DTSTAMP:20260922T140901Z
CREATED:20260922T140828Z
LAST-MODIFIED:20260922T140901Z
UID:9230-1792661400-1792666800@investinhamilton.ca
SUMMARY:Cash Flow Management in an Unpredictable Environment
DESCRIPTION:Location: Online. \n\n\n\nCash flow challenges are one of the most common reasons otherwise successful businesses experience financial stress. \n\n\n\nThis practical session will help you understand the key drivers of cash flow\, identify potential risks before they become problems\, and implement simple tools and strategies to strengthen your cash position. \n\n\n\n\nWhy a profitable business can still run out of cash\, including the specific gaps between profit and cash flow\n\n\n\nHow to determine your true cash position\n\n\n\nYour cash conversion cycle: how many days it takes for each dollar you spend to return as a dollar collected\, and what every additional day is worth to your business\n\n\n\nHow to build and maintain a 13-week rolling cash flow forecast in under one hour per week\n\n\n\nThe key cash-defence levers\, ranked by how quickly they work and what they cost\n\n\n\nHow much cash your business should hold\, and how to establish written trigger points so you can act before a cash issue becomes urgent\n\n\n\n\nA worksheet and cash flow forecasting tool will be shared with participants before the session. A few minutes during the workshop will be dedicated to individual practice\, so participants are encouraged to join using a laptop or another device that will allow them to work with the tools. \n\n\n\nGuest Presenter: Adeola Ayoade \n\n\n\nAdeola is a seasoned finance professional with extensive experience in financial management\, strategic planning\, and regulatory compliance\, leads ARAA Solutions. Adeola brings over 14 years of diverse experience in finance roles\, having worked across multiple industries\, including KPMG\, PwC\, technology\, and FMCG\, spanning three continents. She is a CPA and holds an MSc in Finance from Swansea University\, as well as an MBA from the Rotman School of Management at the University of Toronto.
URL:https://investinhamilton.ca/hamilton-business-centre/event/cash-flow-management-in-an-unpredictable-environment/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261023T100000
DTEND;TZID=America/Toronto:20261023T113000
DTSTAMP:20260922T141333Z
CREATED:20260922T141332Z
LAST-MODIFIED:20260922T141333Z
UID:9234-1792749600-1792755000@investinhamilton.ca
SUMMARY:E-Commerce Marketing: Diving Into 360-Degree Marketing Strategies (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nAbout this workshop: \n\n\n\nReady to scale your online business with smarter\, more cohesive marketing? Join us for an interactive webinar designed for entrepreneurs who want to take control of their e-commerce growth. \n\n\n\nIn this session\, you’ll uncover the power of 360° marketing – a strategy that unifies your brand message across every channel and customer touchpoint. We’ll break down the entire campaign lifecycle\, from creative ideation to high-performance execution\, showing you how to optimize each stage of your customer journey. \n\n\n\nDiscover proven tactics to boost engagement and sales\, including how to: \n\n\n\n\nBuild anticipation with strategic pre-sale campaigns\n\n\n\nConvert urgency into action using limited-time offers\n\n\n\nCapture high-intent shoppers through dynamic ad targeting\n\n\n\n\nBy the end of this webinar\, you’ll walk away with a clear action plan and practical insights to amplify your brand’s reach\, streamline your marketing\, and drive measurable revenue growth. \n\n\n\nIdeal for: \n\n\n\n\nFounders\n\n\n\nE-commerce business owners\n\n\n\nMarketers looking to scale with strategy and precision.\n\n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/e-commerce-marketing-diving-into-360-degree-marketing-strategies-virtual-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261026T093000
DTEND;TZID=America/Toronto:20261026T110000
DTSTAMP:20260922T141549Z
CREATED:20260922T141548Z
LAST-MODIFIED:20260922T141549Z
UID:9236-1793007000-1793012400@investinhamilton.ca
SUMMARY:E-Commerce 201: Mastering 3 Pillars - Acquisition\, Conversion & Retention
DESCRIPTION:Location: Online. \n\n\n\nPurpose-built strategies for small businesses navigating today’s fast-paced online market. \n\n\n\nAbout the workshop: \n\n\n\nYou’ve validated your idea and taken the first steps toward launching your online store – now it’s time to grow! \n\n\n\nIn this follow-up to our ‘Intro to E-Commerce: From Idea to First Sale in Ten Steps’ session\, we’ll dive deeper into what it takes to build and scale a successful e-commerce business. \n\n\n\nThis workshop will focus on the three foundational pillars of e-commerce: acquisition\, conversion\, and retention. You’ll learn how to attract the right customers\, turn visitors into buyers\, and keep them coming back – all using proven strategies tailored for small businesses operating in today’s fast-moving digital marketplace. \n\n\n\nWhether you’re in the early stages of building your store or already making sales\, this webinar will equip you with practical\, actionable insights to help you strengthen your brand\, improve performance\, and grow sustainably. \n\n\n\nAbout the presenter: Celine brings a unique perspective to supporting entrepreneurs. She first joined the Invest Ottawa as an entrepreneur before spending 4+ years advising entrepreneurs here too! She also comes from 4+ years at Shopify and now Square\, where she partners directly with businesses on sales\, payments\, e-com\, and growth. \n\n\n\nWith experience spanning entrepreneurship\, advisory\, sales\, and commerce technology\, Celine helps founders turn ideas into actionable plans\, better understand their customers\, strengthen their sales strategy\, and make confident decisions as they launch and scale. \n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261026T120000
DTEND;TZID=America/Toronto:20261026T133000
DTSTAMP:20260922T141829Z
CREATED:20260922T141801Z
LAST-MODIFIED:20260922T141829Z
UID:9238-1793016000-1793021400@investinhamilton.ca
SUMMARY:Validating Your Business Concept: Cash Flow Meets Startup Canvas (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nAbout this workshop: \n\n\n\nDo you have a great idea\, but aren’t sure if it could become a great business? \n\n\n\nThis interactive 75-minute session is designed for aspiring entrepreneurs who are ready to explore whether their idea has the potential to become a successful venture. Whether you’re at the very beginning of your entrepreneurial journey or re-evaluating an existing concept\, this webinar will help you take a critical first step. \n\n\n\nWhat You’ll Learn: \n\n\n\n\nAssessing Your Business Idea: Learn how to evaluate your idea through key questions that entrepreneurs should ask before launching. We’ll discuss factors such as customer needs\, value proposition\, market fit\, and feasibility.\n\n\n\nIntroduction to the Lean Startup Canvas: You’ll be introduced to the Lean Startup Canvas – a powerful\, one-page tool designed to help you visually map out the key components of your business model. We’ll guide you through each section\, helping you start validating your idea right away.\n\n\n\nUnderstanding Basic Cash Flow: Finances are critical\, especially in the early stages of a business. We’ll walk you through a simple cash flow projection tool to help you understand your potential income\, expenses\, and financial runway. cash flow template will be provided to all attendees for ongoing use.\n\n\n\n\nWho Should Attend: \n\n\n\n\nIndividuals with a new business idea they’d like to explore\n\n\n\nEarly-stage entrepreneurs seeking validation tools\n\n\n\nAnyone considering self-employment or launching a small business\n\n\n\n\nWhat You’ll Leave With: \n\n\n\n\nA solid understanding of what makes an idea viable\n\n\n\nA draft version of your Lean Startup Canvas\n\n\n\nA cash flow worksheet tailored to small businesses\n\n\n\nGreater confidence in deciding whether to move forward\n\n\n\n\nNote: All attendees will be receiving a copy of the lean startup canvas & cash flow worksheet (with formulas pre-saved) live through chat during the session. \n\n\n\nAbout the speaker: \n\n\n\nPaula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team\, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses. \n\n\n\n*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it\, please check your junk mailbox.
URL:https://investinhamilton.ca/hamilton-business-centre/event/validating-your-business-concept-cash-flow-meets-startup-canvas-virtual-2/
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261027T100000
DTEND;TZID=America/Toronto:20261027T110000
DTSTAMP:20260922T144527Z
CREATED:20260922T144526Z
LAST-MODIFIED:20260922T144527Z
UID:9249-1793095200-1793098800@investinhamilton.ca
SUMMARY:Market Research Made Simple
DESCRIPTION:Free Self-Paced Online Challenge\n\n\n\nDate: Available AnytimeLocation: OnlineCost: Free \n\n\n\nAbout This Challenge\n\n\n\nBefore you invest time and money into your business idea\, make sure there’s a market for it. \n\n\n\nMarket Research Made Simple is a free\, self-paced online challenge from the Hamilton Business Centre designed to help entrepreneurs make informed business decisions through practical market research. \n\n\n\nWhether you’re starting your first business or exploring a new idea\, this 14-lesson challenge will guide you through the process of understanding your customers\, researching your competitors\, validating your ideas\, and reducing risk before you launch. \n\n\n\nEach lesson is practical\, easy to follow\, and can be completed at your own pace. \n\n\n\nWhat You’ll Learn\n\n\n\nThroughout this challenge\, you’ll learn how to: \n\n\n\n\nIdentify the real problem your business solves\n\n\n\nDefine and understand your ideal customer\n\n\n\nConduct customer interviews that uncover valuable insights\n\n\n\nResearch competitors and identify market opportunities\n\n\n\nAnalyze customer reviews and online demand\n\n\n\nEvaluate pricing strategies\n\n\n\nResearch your local market\n\n\n\nUse social media as a market research tool\n\n\n\nUse AI to organize and analyze your findings\n\n\n\nTest your business idea before investing\n\n\n\nTurn your research into a practical action plan\n\n\n\n\nYou’ll also receive downloadable worksheets that help you apply what you’ve learned every step of the way. \n\n\n\nWho Should Attend?\n\n\n\nThis challenge is ideal for: \n\n\n\n\nAspiring entrepreneurs\n\n\n\nNew business owners\n\n\n\nSide-hustle entrepreneurs\n\n\n\nAnyone exploring a new business idea\n\n\n\nSmall business owners looking to better understand their market\n\n\n\n\nNo previous business experience is required. \n\n\n\nChallenge Details\n\n\n\n\nFormat: Self-paced online learning\n\n\n\nLength: 14 practical lessons\n\n\n\nCost: Free\n\n\n\nAccess: Available anytime from any device\n\n\n\nAccessible: Available in 13+ languages\n\n\n\n\nWhy Take This Challenge?\n\n\n\nToo many entrepreneurs build their business on assumptions. This challenge will help you replace guesswork with evidence so you can make smarter decisions\, reduce risk\, and move forward with greater confidence. \n\n\n\nReady to Make Smarter Business Decisions?\n\n\n\nRegister below to get instant access. You’ll receive an email with a link to the online lesson portal. If you don’t see it within 10–15 minutes\, please check your junk or spam folder.
URL:https://investinhamilton.ca/hamilton-business-centre/event/market-research-made-simple-12/
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261027T120000
DTEND;TZID=America/Toronto:20261027T130000
DTSTAMP:20260922T145319Z
CREATED:20260922T144648Z
LAST-MODIFIED:20260922T145319Z
UID:9251-1793102400-1793106000@investinhamilton.ca
SUMMARY:Creating a One Liner for Your Business - Capture The Most Peoples's Attention Without Boring Them
DESCRIPTION:“People don’t buy the best products; they buy the products they can understand the fastest.” \n\n\n\nThink about the last time someone asked you “what do you do”? How did you answer it? \n\n\n\nAs business owners\, we get asked this all the time. If you’re like most people\, you probably started off by saying something like “my family started the business twenty years ago and then I got involved ….” or maybe you said something like “well\, it’s complicated”. \n\n\n\nEven if you didn’t answer exactly like above\, chances are you answered the question in such a confusing way the person you’re talking to forgot what you said two minutes later. When you don’t have a clear answer to the question “what do you do” it’s almost like asking someone to come into the door of your business and then turning them around and shoving them right back out. \n\n\n\nIf you don’t answer the question\, “what do you do” in a simple way\, people will forget about what you said the second you stop talking. Why? Because you haven’t told them the problem that you solve or how you make their life better. You haven’t answered that question in such a way that peaks people’s interest and makes them curious about your brand. \n\n\n\nIn this short lunchtime session hosted by the Hamilton Business Centre\, we’ll cover: \n\n\n\n\nwhat is a one liner and why you need one for your business\n\n\n\nhow to effectively write a compelling one liner for your business that captures the most people’s attention without boring them\n\n\n\nhow to use a one line to position your business so people immediately know the problem you solve and how it will make their life better\n\n\n\n\nPlease note: This session will be delivered virtually. A Teams invitation link will be sent to you in the registration confirmation email. Please be sure to check your email after registering. \n\n\n\nIf you are unable to attend\, please cancel your registration via email or call 905-540-6400.
URL:https://investinhamilton.ca/hamilton-business-centre/event/creating-a-one-liner-for-your-business-capture-the-most-peopless-attention-without-boring-them-9/
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261028T100000
DTEND;TZID=America/Toronto:20261028T110000
DTSTAMP:20260921T170008Z
CREATED:20260202T155811Z
LAST-MODIFIED:20260921T170008Z
UID:7849-1793181600-1793185200@investinhamilton.ca
SUMMARY:Succession Success: Legal Considerations (Session 3 of 6)
DESCRIPTION:Location: Online. \n\n\n\nPresented by Hussein A. Hamdani\, SimpsonWigle LAW \n\n\n\nJoin us for an engaging and practical session with Hussein A. Hamdani from SimpsonWigle LAW\, where you’ll get a clear\, plain-language roadmap to the legal side of succession planning—without the jargon or overwhelm. We’ll walk through how to make sure your plan is backed by solid\, enforceable documents that protect your business\, your family\, and your wealth\, no matter what comes up. You’ll learn how to spot and fix potential legal pitfalls before they become expensive problems\, and get a straightforward breakdown of the key Ontario laws that matter most—like the Succession Law Reform Act and Family Law Act—so you know exactly what’s at play. \n\n\n\nWe’ll explore the smartest ways to transfer ownership\, whether that’s selling shares\, gifting them to family\, or setting up an employee stock ownership plan that keeps your team motivated and involved. You’ll see how properly structured shareholder or partnership agreements can prevent disputes\, clarify exit rules\, and keep everyone aligned. We’ll also dive into buy-sell agreements—how they work\, why they’re essential\, and how life insurance can fund them so a sudden death or disability doesn’t sink the ship. \n\n\n\nAnd because life doesn’t follow a script\, we’ll chat about how you can build flexible backup plans and alternative scenarios so your succession strategy holds up under pressure. By the end\, you’ll walk away with a simple legal succession checklist you can use right away to audit your current agreements\, flag what’s missing\, and know exactly what to discuss with your lawyer. This isn’t about memorizing laws—it’s about giving you the confidence that your wishes will be respected and your business protected\, even in the toughest situations. \n\n\n\nDon’t leave your legacy to chance. Get the legal clarity you need—join us and plan with confidence. \n\n\n\nAbout The Presenter: \n\n\n\nHussein is the Assistant Managing Partner at SimpsonWigle LAW\, specializing in corporate commercial law with a focus on commercial and residential real estate. He assists clients at all business growth stages\, providing services including company incorporation and organization\, partnership and shareholders’ agreements\, commercial lease preparation and review\, investment advice for private placements or other investments in companies and real estate\, and business purchase\, sale\, and financing. Visit https://simpsonwigle.com/. \n\n\n\nNote: This webinar is one of a 6-part series. Learn more by visiting Succession Success or register for more sessions by visiting https://www.tickettailor.com/events/hamiltonbusinesscentre.
URL:https://investinhamilton.ca/hamilton-business-centre/event/succession-success-legal-considerations-session-4-of-6/
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20261028T120000
DTEND;TZID=America/Toronto:20261028T130000
DTSTAMP:20260922T165026Z
CREATED:20260922T164535Z
LAST-MODIFIED:20260922T165026Z
UID:9264-1793188800-1793192400@investinhamilton.ca
SUMMARY:Starter Company Plus Information Session
DESCRIPTION:Location: Online. \n\n\n\nThinking about applying for the 2027 Starter Company Plus Program? Start here! \n\n\n\nBefore you submit your application\, join one of our virtual information sessions to set yourself up for success. \n\n\n\nWe’ll walk you through everything you need to know\, including: \n\n\n\n\nProgram timelines\n\n\n\nApplicant eligibility requirements\n\n\n\nAvailable training\n\n\n\nMentorship supports\n\n\n\nAnd the next steps in the application process\n\n\n\n\nThis session is your opportunity to get your questions answered and ensure you’re putting your best foot forward. \n\n\n\n\nLearn if the program is right for you\n\n\n\nUnderstand the application process and key deadlines\n\n\n\nDiscover the training and mentorship available\n\n\n\n\nRegister for an information session before applying and take the first step toward building a stronger\, more successful business in 2027!
URL:https://investinhamilton.ca/hamilton-business-centre/event/starter-company-plus-information-session-3/
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