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DTEND;TZID=America/Toronto:20231127T150000
DTSTAMP:20260407T193141
CREATED:20231102T122332Z
LAST-MODIFIED:20231102T122333Z
UID:5666-1701091800-1701097200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-84/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231128T100000
DTEND;TZID=America/Toronto:20231128T113000
DTSTAMP:20260407T193141
CREATED:20231102T130918Z
LAST-MODIFIED:20231102T130919Z
UID:5689-1701165600-1701171000@investinhamilton.ca
SUMMARY:The Importance of Paid Advertising in a Digital Space
DESCRIPTION:Delivery: Online \n\n\n\nAdvertising in the digital space can be complicated\, especially with different ad formats\, multiple platforms\, budgeting\, and running your own business! If you are not sure where to begin or are confused about what kind of ad to run\, this session is for you!\n\n\n\nIn this webinar\, the Digital Service Squad from Toronto will share key insights into Google Ads\, Facebook Ads\, and Instagram Ads. \n\n\n\nYou will learn about: \n\n\n\n\nGoogle Ads\n\n\n\nFacebook ads\n\n\n\nFacebook pixel\n\n\n\nInstagram ads\n\n\n\nTargeting audiences\n\n\n\nWhich ads to run for your business\n\n\n\nKey terminology in ad platforms\n\n\n\n\nJoin us to learn why you should consider paid advertising for your business and how you can easily get started. \n\n\n\nRegister in advance on Zoom for this meeting by clicking on the Register Now button below. After registering\, you will receive a confirmation email containing information about joining the meeting.
URL:https://investinhamilton.ca/hamilton-business-centre/event/the-importance-of-paid-advertising-in-a-digital-space-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231128T130000
DTEND;TZID=America/Toronto:20231128T150000
DTSTAMP:20260407T193141
CREATED:20231102T122534Z
LAST-MODIFIED:20231102T122555Z
UID:5669-1701176400-1701183600@investinhamilton.ca
SUMMARY:Ask a Food Expert with Leo Tsangarakis (Co-Founder and Former CEO of Burnt Tongue)
DESCRIPTION:Delivery: Online. \n\n\n\nAre you looking for sound advice on how to start\, grow\, or expand your restaurant or food business? \n\n\n\nDo you have questions like: \n\n\n\n\nHow do you find good\, reliable suppliers?\n\n\n\nHow do you train employees for consistency and success?\n\n\n\nHow and when do you expand to more than one location?\n\n\n\nHow do you build a locally recognized brand that stands out?\n\n\n\nHow do you create innovative and exciting food products people will rave about?\n\n\n\n\nAsk a Food Expert with Leo Tsangarakis provides you an opportunity to meet with a seasoned restaurant owner and food expert for a 45-minute\, one-on-one consultation and gives you the opportunity to ask those burning questions you may have related to your food business. \n\n\n\nInterested in registering for a consultation? \n\n\n\nAll consultations are free and booked in 45-minute intervals (2 consultations max per week). Those wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 45-minute\, one-on-one meeting time. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nMeet your Food Expert:\n\n\n\nLeo Tsangarakis is a seasoned entrepreneur with expertise spanning food and beverage\, sales\, event Management\, and leadership\, all honed through years of hands-on experience. With a BA in Cultural Anthropology from McMaster University\, Leo seamlessly blends cultural insights with business acumen\, particularly excelling in innovative marketing strategies for market share growth. As Co-Founder & former CEO of Burnt Tongue\, a well-known multi-location eatery in Hamilton\, Leo’s leadership shines through the brand’s exceptional products and streamlined operations. \n\n\n\nBeyond the culinary realm\, Leo’s community contributions include mentoring at-risk youth during Living Rock’s “SoupFest\,” winning FirstOntario’s “1Award” as well as receiving Hamilton’s Top 40 Under 40 award.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ask-a-food-expert-with-leo-tsangarakis-co-founder-and-former-ceo-of-burnt-tongue-9/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231129T100000
DTEND;TZID=America/Toronto:20231129T110000
DTSTAMP:20260407T193141
CREATED:20231102T131052Z
LAST-MODIFIED:20231102T131052Z
UID:5690-1701252000-1701255600@investinhamilton.ca
SUMMARY:Getting Money: What Lenders and Investors Want
DESCRIPTION:Delivery: Online \n\n\n\nThis financial literacy webinar will help you to understand how a bank or investor will evaluate your small business. By the end of the presentation\, you’ll have learned the steps necessary to get financial statements and business plans in order for presentation to lenders and investors. \n\n\n\nWhat you will learn: \n\n\n\n\nWhy will I need additional financing and capital?\n\n\n\nWhat are the typical sources for financing? What are the advantages and disadvantages of them?\n\n\n\nHow are lenders and investors different?\n\n\n\nWhy do I need a business plan and how do I create one?\n\n\n\nWhat are leverage ratios and how should I use them?\n\n\n\nHow do leverage ratios vary between business types?\n\n\n\nHow do lenders look at my business?\n\n\n\n\nJoin us to learn what lenders and investors want and how to get money for your small business. \n\n\n\nSpeaker Bio: \n\n\n\nAll speakers are registered Chartered Professional Accountants (CPA) volunteering as part of CPA Canada’s Financial Literacy program. All CPA members are professional financial experts who have a solid reputation and position of trust with Canadians. Their top priorities are protecting and acting in the public’s interest. They are active in their communities and have a long history of giving back. \n\n\n\nCPA Canada is working to address the growing social problem of financial literacy in Canada. Their mission is to deliver unbiased objective financial literacy education and information to improve the overall state of financial literacy in Canada. The information they provide is free\, unbiased\, functional\, and clear\, delivered at the grassroots level through their national CPA member network. \n\n\n\nFor more information about CPA Canada’s Financial Literacy program\, please visit their website: https://www.cpacanada.ca/en/public-interest/financial-literacy
URL:https://investinhamilton.ca/hamilton-business-centre/event/getting-money-what-lenders-and-investors-want-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231130T100000
DTEND;TZID=America/Toronto:20231130T120000
DTSTAMP:20260407T193141
CREATED:20231102T131212Z
LAST-MODIFIED:20231102T131213Z
UID:5691-1701338400-1701345600@investinhamilton.ca
SUMMARY:Business Planning for Small Business
DESCRIPTION:Delivery: Online \n\n\n\nAbout this event:\n\n\n\nThis webinar is aimed at entrepreneurs in the early stages of small business development who are looking at various types of business models and trying to determine where to start. By the end of this presentation\, you will understand how to determine if your business idea is feasible\, create a business plan\, perform market research for your business plan\, interpret your idea into a realistic financial plan\, and take the next steps to get your business off the paper and into reality. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is a business plan?\n\n\n\nHow do I determine if my business idea is worth pursuing? How can I assess it?\n\n\n\nWhere do I start in creating a business plan? What should and shouldn’t I include?\n\n\n\nHow do I determine the market size\, addressable market\, and target market?\n\n\n\nWhat is a SWOT analysis and why is it important?\n\n\n\nHow do I accurately reflect the financial aspects of my small business in my plan?\n\n\n\nWhat stage am I in now and what should I do next?\n\n\n\nWhat resources are available to help me with my business planning?\n\n\n\n\nJoin us to learn all about business planning for your small business or start-up. \n\n\n\nSpeaker Bio: \n\n\n\nKaren Fischer is the co-founder of RK Fischer & Associates\, a business coaching and consulting business\, operating since January 2010. Karen started the business after 20 years of success in marketing\, sales\, channel development and general management in the high-tech\, business services and manufacturing sectors. She held management or executive roles for companies\, such as Cognos\, Entrust\, Mitel\, Siemens\, and Pitney Bowes. In the last six years of her career\, before starting RK Fischer & Associates with her business partner\, Karen held start-up Executive roles that included helping with plans for financing and acquisition for the businesses she worked. Based on this experience\, Karen found the consulting industry underserved the small business market and decided there was a need to fill this hole. \n\n\n\nKaren is a past member of the Board of Directors for the Business Advisory Centre of Durham Region and volunteered as a mentor for several of their programs. She served on Membership\, Marketing\, and Event Committees for the Ajax-Pickering Board of Trade and was responsible for helping develop their Professional Development Series. Upon moving to Sarnia\, ON\, Karen served as a Board Member for two years for the Sarnia Chamber of Commerce and has taught several online business courses at Lambton\, Mohawk\, and Algonquin Colleges.
URL:https://investinhamilton.ca/hamilton-business-centre/event/business-planning-for-small-business-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231204T100000
DTEND;TZID=America/Toronto:20231204T110000
DTSTAMP:20260407T193141
CREATED:20231123T185718Z
LAST-MODIFIED:20231123T185840Z
UID:5704-1701684000-1701687600@investinhamilton.ca
SUMMARY:E-Commerce for Canadian Exports
DESCRIPTION:Location: Online. \n\n\n\nE-commerce is transforming the landscape for Ontario food suppliers\, allowing them to reach a larger\, more diverse audience. The US is the largest and most accessible market for Ontario suppliers and for Ontario online retailers selling across the boarder is a logical first step. \n\n\n\nOn Monday\, December 4 at 10:00 am EST\, join the Government of Ontario and the Trade Commissioner Service from Washington D.C. for a free webinar on E-Commerce for Canadian Exports. \n\n\n\nTopics include: \n\n\n\n\nOverview of the US market\n\n\n\nLogistical considerations for exporting\n\n\n\nHow to leverage e-commerce platforms for export success
URL:https://investinhamilton.ca/hamilton-business-centre/event/e-commerce-for-canadian-exports/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231213T100000
DTEND;TZID=America/Toronto:20231213T120000
DTSTAMP:20260407T193141
CREATED:20231212T125253Z
LAST-MODIFIED:20231212T125254Z
UID:5724-1702461600-1702468800@investinhamilton.ca
SUMMARY:Business Planning for Small Business
DESCRIPTION:Delivery: Online \n\n\n\nAbout this event:\n\n\n\nThis webinar is aimed at entrepreneurs in the early stages of small business development who are looking at various types of business models and trying to determine where to start. By the end of this presentation\, you will understand how to determine if your business idea is feasible\, create a business plan\, perform market research for your business plan\, interpret your idea into a realistic financial plan\, and take the next steps to get your business off the paper and into reality. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is a business plan?\n\n\n\nHow do I determine if my business idea is worth pursuing? How can I assess it?\n\n\n\nWhere do I start in creating a business plan? What should and shouldn’t I include?\n\n\n\nHow do I determine the market size\, addressable market\, and target market?\n\n\n\nWhat is a SWOT analysis and why is it important?\n\n\n\nHow do I accurately reflect the financial aspects of my small business in my plan?\n\n\n\nWhat stage am I in now and what should I do next?\n\n\n\nWhat resources are available to help me with my business planning?\n\n\n\n\nJoin us to learn all about business planning for your small business or start-up. \n\n\n\nSpeaker Bio: \n\n\n\nKaren Fischer is the co-founder of RK Fischer & Associates\, a business coaching and consulting business\, operating since January 2010. Karen started the business after 20 years of success in marketing\, sales\, channel development and general management in the high-tech\, business services and manufacturing sectors. She held management or executive roles for companies\, such as Cognos\, Entrust\, Mitel\, Siemens\, and Pitney Bowes. In the last six years of her career\, before starting RK Fischer & Associates with her business partner\, Karen held start-up Executive roles that included helping with plans for financing and acquisition for the businesses she worked. Based on this experience\, Karen found the consulting industry underserved the small business market and decided there was a need to fill this hole. \n\n\n\nKaren is a past member of the Board of Directors for the Business Advisory Centre of Durham Region and volunteered as a mentor for several of their programs. She served on Membership\, Marketing\, and Event Committees for the Ajax-Pickering Board of Trade and was responsible for helping develop their Professional Development Series. Upon moving to Sarnia\, ON\, Karen served as a Board Member for two years for the Sarnia Chamber of Commerce and has taught several online business courses at Lambton\, Mohawk\, and Algonquin Colleges.
URL:https://investinhamilton.ca/hamilton-business-centre/event/business-planning-for-small-business-7/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231215T133000
DTEND;TZID=America/Toronto:20231215T150000
DTSTAMP:20260407T193141
CREATED:20231212T125017Z
LAST-MODIFIED:20231212T125017Z
UID:5721-1702647000-1702652400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-87/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231218T133000
DTEND;TZID=America/Toronto:20231218T150000
DTSTAMP:20260407T193141
CREATED:20231212T124937Z
LAST-MODIFIED:20231212T124938Z
UID:5720-1702906200-1702911600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-86/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231219T100000
DTEND;TZID=America/Toronto:20231219T110000
DTSTAMP:20260407T193141
CREATED:20231212T125422Z
LAST-MODIFIED:20231212T125423Z
UID:5725-1702980000-1702983600@investinhamilton.ca
SUMMARY:Maximizing Your Business: How to Manage Your Cash
DESCRIPTION:Location: Online. \n\n\n\nThis financial literacy webinar will help you to review and change your cash management practices. You will learn how to spend less cash to operate the business. By the end of the presentation\, you will be able to project and analyze the cash needs of your small business. \n\n\n\nWhat you will learn: \n\n\n\n\nWhy don’t we have any cash\, even when sales are great?\n\n\n\nDo we have enough cash to pay expenses?\n\n\n\nHow much cash do we need for expansion?\n\n\n\nCan I free up some cash from the business?\n\n\n\nHow can I get customers to pay sooner?\n\n\n\nAre we managing cash efficiently?\n\n\n\n\nJoin us to learn how to maximize your business. \n\n\n\nSpeaker Bio: \n\n\n\nAll speakers are registered Chartered Professional Accountants (CPA) volunteering as part of CPA Canada’s Financial Literacy program. All CPA members are professional financial experts who have a solid reputation and position of trust with Canadians. Their top priorities are protecting and acting in the public’s interest. They are active in their communities and have a long history of giving back. \n\n\n\nCPA Canada is working to address the growing social problem of financial literacy in Canada. Their mission is to deliver unbiased objective financial literacy education and information to improve the overall state of financial literacy in Canada. The information they provide is free\, unbiased\, functional\, and clear\, delivered at the grassroots level through their national CPA member network. \n\n\n\nFor more information about CPA Canada’s Financial Literacy program\, please visit their website: https://www.cpacanada.ca/en/public-interest/financial-literacy
URL:https://investinhamilton.ca/hamilton-business-centre/event/maximizing-your-business-how-to-manage-your-cash-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231222T133000
DTEND;TZID=America/Toronto:20231222T150000
DTSTAMP:20260407T193141
CREATED:20231212T125113Z
LAST-MODIFIED:20231212T125113Z
UID:5722-1703251800-1703257200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-88/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231225T133000
DTEND;TZID=America/Toronto:20231225T150000
DTSTAMP:20260407T193141
CREATED:20231212T124829Z
LAST-MODIFIED:20231212T124850Z
UID:5719-1703511000-1703516400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-85/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231228T100000
DTEND;TZID=America/Toronto:20231228T110000
DTSTAMP:20260407T193141
CREATED:20231212T125604Z
LAST-MODIFIED:20231212T125605Z
UID:5726-1703757600-1703761200@investinhamilton.ca
SUMMARY:Why Financial Ratios Matter: How to Know if You're Turning a Profit
DESCRIPTION:Location: Online. \n\n\n\nThis financial literacy webinar will show you how to calculate key financial ratios and understand the meaning of the calculations. By the end of the session\, you will be able to interpret the results to become better managers of your small business. \n\n\n\nWhat you will learn: \n\n\n\n\nHow profitable is my business?\n\n\n\nHow do my profits compare to the industry?\n\n\n\nWhat’s the trend in my profits?\n\n\n\nHow quickly are we growing?\n\n\n\nCan we pay the bills? Can we pay the bank?\n\n\n\nAm I getting a return on my investment?\n\n\n\n\nJoin us to learn why financial ratios matter. \n\n\n\nSpeaker Bio: \n\n\n\nAll speakers are registered Chartered Professional Accountants (CPA) volunteering as part of CPA Canada’s Financial Literacy program. All CPA members are professional financial experts who have a solid reputation and position of trust with Canadians. Their top priorities are protecting and acting in the public’s interest. They are active in their communities and have a long history of giving back. \n\n\n\nCPA Canada is working to address the growing social problem of financial literacy in Canada. Their mission is to deliver unbiased objective financial literacy education and information to improve the overall state of financial literacy in Canada. The information they provide is free\, unbiased\, functional\, and clear\, delivered at the grassroots level through their national CPA member network. \n\n\n\nFor more information about CPA Canada’s Financial Literacy program\, please visit their website: https://www.cpacanada.ca/en/public-interest/financial-literacy
URL:https://investinhamilton.ca/hamilton-business-centre/event/why-financial-ratios-matter-how-to-know-if-youre-turning-a-profit-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20231229T133000
DTEND;TZID=America/Toronto:20231229T150000
DTSTAMP:20260407T193141
CREATED:20231212T125145Z
LAST-MODIFIED:20231212T125146Z
UID:5723-1703856600-1703862000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business
DESCRIPTION:** Please note this is a virtual resource\, no Zoom link will be sent. To access the resource and videos\, please register using the form below and you will receive an email with a link to Ten Steps. \n\n\n\nLearn how to start a small business at your own pace anywhere\, anytime!\n\n\n\nTen Steps to Starting a Business is an online resource guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nTo access Ten Steps simply register by completing the form below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-89/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240109T100000
DTEND;TZID=America/Toronto:20240109T113000
DTSTAMP:20260407T193141
CREATED:20240103T160150Z
LAST-MODIFIED:20240103T160151Z
UID:5736-1704794400-1704799800@investinhamilton.ca
SUMMARY:Web Presence 101 – Ensuring Your Foundation Is Set (Webinar)
DESCRIPTION:Delivery: Online. \n\n\n\nJoin us to learn the fundamentals of your online web presence\, and to make sure you are putting yourself in the best position possible!\n\n\n\n\n\n\n\nAbout this Event:\n\n\n\nYour customers are on the web. Having a strategy for your online presence allows you to market your small business online so customers can easily find you. In this workshop hosted by the Toronto Digital Service Squad\, we’ll discuss the importance of getting your business online and where to start with developing your online presence. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is web presence and what platforms you can use to set up your website\n\n\n\nHow to create a professionally-designed\, responsive website for your business\n\n\n\nHow to optimize website content to improve your search engine ranking (SEO)\n\n\n\nSetting up your Google My Business listing and other online directories\n\n\n\nGetting started with social media\n\n\n\nHow email marketing can grow your business and encourage repeat customers\n\n\n\nDeveloping a cohesive brand voice online\n\n\n\nEngaging with customers virtually and building relationships on the web\n\n\n\n\nJoin us to learn how to build the foundation for your business’s web presence. \n\n\n\nTo join this webinar – register below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/web-presence-101-ensuring-your-foundation-is-set-webinar-12/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240110T100000
DTEND;TZID=America/Toronto:20240110T113000
DTSTAMP:20260407T193141
CREATED:20240103T160322Z
LAST-MODIFIED:20240103T160322Z
UID:5737-1704880800-1704886200@investinhamilton.ca
SUMMARY:Insurance for Small Business
DESCRIPTION:Delivery: Online \n\n\n\nThis informative webinar will provide you with working knowledge of small business insurance\, demystifying all the jargon. It will also enable you to ask the right kinds of questions from insurance professionals. \n\n\n\nWhat you will learn: \n\n\n\n\nWhy do I need business insurance?\n\n\n\nWhat types of business insurance exist?\n\n\n\nWhat are the right ones for my small business?\n\n\n\nWhat questions should I ask insurance professionals to make sure my needs are met?\n\n\n\nWhat other resources should I consider to ensure I get the right insurance policy?\n\n\n\n\nJoin us to learn all about insurance for your small business. \n\n\n\nSpeaker Bio: \n\n\n\nAnne Marie Thomas is Director of Consumer & Industry Relations for the Insurance Bureau of Canada in Ontario. Anne Marie has over 25 years of experience in the insurance industry. She has worked for some of Canada’s largest insurance companies and has extensive underwriting & management experience in Personal and Commercial Lines. \n\n\n\nShe was also a licenced personal and commercial insurance broker. She is experienced in the online insurance aggregator business where she engaged with consumers answering many of their insurance concerns. Anne Marie has many years of experience as an insurance spokesperson in television\, radio\, print & social media. \n\n\n\nEstablished in 1964\, Insurance Bureau of Canada (IBC) is the national industry association representing Canada’s private home\, auto and business insurers. Its member companies represent the vast majority of the Canadian property and casualty (P&C) insurance market. IBC works on a number of fronts to increase public understanding of home\, auto\, and business insurance. \n\n\n\nPublic understanding is also fostered through IBC’s five regional consumer centres\, where trained personnel with years of industry and government relations’ experience answer tens of thousands of consumer inquiries each year.
URL:https://investinhamilton.ca/hamilton-business-centre/event/insurance-for-small-business-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240110T130000
DTEND;TZID=America/Toronto:20240110T140000
DTSTAMP:20260407T193141
CREATED:20240103T144903Z
LAST-MODIFIED:20240103T145005Z
UID:5728-1704891600-1704895200@investinhamilton.ca
SUMMARY:Progress With IP: IP Strategy
DESCRIPTION:Event location: Online. \n\n\n\nWhat is an IP strategy and how do I create one for my business? \n\n\n\nIn this live presentation\, you’ll learn the basics of IP Strategy. We’ll explain why it is important to have a plan for your IP\, the relationship between business and IP strategy\, the kind of knowledge you’ll need to develop your IP strategy\, and an introduction to the steps to take to get you started. \n\n\n\nJoin us for an interactive presentation with online polls\, live Q&As\, and videos. All participants will get a copy of the presentation with links to CIPO’s most popular IP resources for businesses. \n\n\n\n\nWhy should I care about having an IP Strategy?\n\n\n\nWhat do I need to know to create an IP strategy?\n\n\n\nHow do I align an IP strategy with my business goals?\n\n\n\nWhat are the steps I need to take to build an IP strategy?\n\n\n\nHow do I manage my IP Strategy?\n\n\n\nWhat do I do if something changes?\n\n\n\nWho can help me?\n\n\n\n\nPresented by: Canadian Intellectual Property Office.
URL:https://investinhamilton.ca/hamilton-business-centre/event/progress-with-ip-ip-strategy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240111T100000
DTEND;TZID=America/Toronto:20240111T110000
DTSTAMP:20260407T193141
CREATED:20240103T160548Z
LAST-MODIFIED:20240103T160549Z
UID:5738-1704967200-1704970800@investinhamilton.ca
SUMMARY:How to Start a Food Business: A General Overview
DESCRIPTION:Location: Online: \n\n\n\nDelivered by Michael Wolfson\, the City of Toronto’s Food & Beverage Sector Specialist\, this webinar will show you the practical steps to take to develop your food business in Toronto. You will learn about evaluating your food business idea; finding a market and opportunities for your food products and/or services; planning\, funding\, and branding your food business effectively and why that matters; understanding pricing and how channels of distribution can have a serious impact; finding commercial kitchens in Toronto; and what you should do and know before you launch your small business. By the end of this presentation\, you will be prepared with the knowledge and resources to start your own food business. \n\n\n\nWhat you will learn: \n\n\n\n\nWhere do I find customers for my food business?\n\n\n\nWhat’s a SWOT analysis? Why do I need to do that?\n\n\n\nWhere can I get funding for my food business?\n\n\n\nWhere can I find a commercial kitchen in Toronto?\n\n\n\nWhere do I find equipment and ingredients to run my food business?\n\n\n\nHow do I find someone to package and label my food correctly?\n\n\n\nWhat licensing and regulatory requirements apply to food businesses?\n\n\n\nWhy does my logo matter?\n\n\n\nWhy do I need insurance to run a food business?\n\n\n\nHow do I make sure I’m setting my price high enough to make money and still be competitive?\n\n\n\nWhat’s a food incubator? Why might that help my food business?\n\n\n\n\nJoin us to learn all about how to start a food business. \n\n\n\nSpeaker Bio: \n\n\n\nMichael Wolfson is the Senior Advisor for the Food & Beverage Sector for the City of Toronto’s Economic Development and Culture Division. Michael has created a 40-year career out of his passion for culinary arts and business. For 20 years\, Michael supported and drove new product development\, sales\, and marketing for a number of natural foods manufacturers and distributors. In his current role\, Michael champions industry-wide initiatives\, such as developing export opportunities for Ontario food processors located in the Toronto region\, creating labour force training for this sector\, incubation\, and commercialization of new products\, and assisting food processors of all sizes in Toronto to grow their operations. \n\n\n\nMichael has participated on the Greater Toronto Agricultural Action Committee\, Ontario Culinary Tourism Steering Committee\, the Toronto Enviro-food Working Group\, the City of Toronto Food Strategy Steering Committee\, the Board of the Toronto Food Business Incubator and later Food Starter\, the Advisory Committee for the Toronto Local Food Procurement Policy\, and served as an advisor for the Golden Horseshoe Food and Farming Action Committee. He is a graduate of both York University and George Brown College.
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-start-a-food-business-a-general-overview/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240111T130000
DTEND;TZID=America/Toronto:20240111T160000
DTSTAMP:20260407T193141
CREATED:20230905T151628Z
LAST-MODIFIED:20230905T151629Z
UID:5588-1704978000-1704988800@investinhamilton.ca
SUMMARY:Access To Professionals (Business Legal): Virtual Sessions
DESCRIPTION:Are you looking for business legal advice? \n\n\n\nWhen running your own business there are many legal issues you’ll need to consider. Whether it’s how to best develop your business structure\, protect your brand\, review contracts\, or deal with human resources questions. The Access to Professionals series provides an opportunity for you to meet with a professional for a 30-minute\, one-on-one meeting and gives you the opportunity to ask any of those burning questions you may have about your business. \n\n\n\nA to P business legal professionals can address most common questions such as: \n\n\n\n\nI’m starting a business. Do I need to incorporate?\n\n\n\nShould I operate as a sole proprietorship or a corporation?\n\n\n\nI’m starting a business with someone else. Should we operate as a partnership or a corporation?\n\n\n\nShould I incorporate federally or provincially?\n\n\n\nHow do I start a not-for-profit?\n\n\n\nWhat rules do I have to follow when naming my business?\n\n\n\nDo I have to register my business name?\n\n\n\nWhat should I look out for when signing a commercial lease?\n\n\n\nI’ve been asked to stop using my company’s name or logo\n\n\n\nWhat records do I have to keep or file to maintain my corporation?\n\n\n\nI need help writing or reviewing a business document or contract\n\n\n\n\nTo learn more about the Access to Professionals program please visit: https://investinhamilton.ca/hamilton-business-centre/access-to-professionals-2/ \n\n\n\nHow to book a session: \n\n\n\nSessions are free (Zoom\, phone)\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-legal-virtual-sessions-3/
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240112T093000
DTEND;TZID=America/Toronto:20240112T113000
DTSTAMP:20260407T193141
CREATED:20240103T161544Z
LAST-MODIFIED:20240103T161545Z
UID:5739-1705051800-1705059000@investinhamilton.ca
SUMMARY:T1 General Small Business Tax Literacy Seminar
DESCRIPTION:Delivery: Online \n\n\n\nAbout this event\n\n\n\nPresented by the Canada Revenue Agency’s Liaison Officer Service Program \n\n\n\nThis seminar is offered to owners of small businesses and self-employed individuals who need help in understanding their tax obligations. The presentation is geared towards unincorporated businesses and will provide participants with the basic principles and resources needed to navigate the tax system. \n\n\n\nDuring the seminar\, the Liaison Officers will: \n\n\n\n\nExplain common tax errors\n\n\n\nDemonstrate how to use financial benchmarks for relevant industries\n\n\n\nProvide information on various tools and services offered by the CRA\n\n\n\nExplain general bookkeeping concepts and best practices
URL:https://investinhamilton.ca/hamilton-business-centre/event/t1-general-small-business-tax-literacy-seminar-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240116T100000
DTEND;TZID=America/Toronto:20240116T113000
DTSTAMP:20260407T193141
CREATED:20240103T161954Z
LAST-MODIFIED:20240103T161955Z
UID:5740-1705399200-1705404600@investinhamilton.ca
SUMMARY:Social Media for Your Business (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nSocial media is an invaluable tool for today’s business\, whether you are just starting out or have been established for years.\n\n\n\nAbout this Event:\n\n\n\nNot understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line as your potential customers can easily find your competitors. This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media to grow your online community\, drive sales and reduce marketing costs. \n\n\n\nWhat you will learn: \n\n\n\n\nHow to choose the right social media platform(s) for your business\n\n\n\nHow to set up and optimize social media profiles\n\n\n\nThe basics of Instagram & Facebook shopping and how to utilize shoppable feeds\n\n\n\nBest practices for engagement on Facebook\, LinkedIn\, Twitter\, Instagram\, TikTok and Pinterest\n\n\n\nGrowing your social media community using both organic and paid strategies\n\n\n\nPlanning and curating your social media content\n\n\n\nTools for managing platforms and scheduling posts to save you time and energy\n\n\n\n\nJoin us to learn the ropes of building an engaging and profitable social media presence for your business. \n\n\n\nTo join this webinar please register below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/social-media-for-your-business-webinar-10/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240117T100000
DTEND;TZID=America/Toronto:20240117T120000
DTSTAMP:20260407T193141
CREATED:20240103T162259Z
LAST-MODIFIED:20240103T162300Z
UID:5741-1705485600-1705492800@investinhamilton.ca
SUMMARY:Business Planning for Small Business
DESCRIPTION:Delivery: Online \n\n\n\nAbout this event:\n\n\n\nThis webinar is aimed at entrepreneurs in the early stages of small business development who are looking at various types of business models and trying to determine where to start. By the end of this presentation\, you will understand how to determine if your business idea is feasible\, create a business plan\, perform market research for your business plan\, interpret your idea into a realistic financial plan\, and take the next steps to get your business off the paper and into reality. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is a business plan?\n\n\n\nHow do I determine if my business idea is worth pursuing? How can I assess it?\n\n\n\nWhere do I start in creating a business plan? What should and shouldn’t I include?\n\n\n\nHow do I determine the market size\, addressable market\, and target market?\n\n\n\nWhat is a SWOT analysis and why is it important?\n\n\n\nHow do I accurately reflect the financial aspects of my small business in my plan?\n\n\n\nWhat stage am I in now and what should I do next?\n\n\n\nWhat resources are available to help me with my business planning?\n\n\n\n\nJoin us to learn all about business planning for your small business or start-up. \n\n\n\nSpeaker Bio: \n\n\n\nKaren Fischer is the co-founder of RK Fischer & Associates\, a business coaching and consulting business\, operating since January 2010. Karen started the business after 20 years of success in marketing\, sales\, channel development and general management in the high-tech\, business services and manufacturing sectors. She held management or executive roles for companies\, such as Cognos\, Entrust\, Mitel\, Siemens\, and Pitney Bowes. In the last six years of her career\, before starting RK Fischer & Associates with her business partner\, Karen held start-up Executive roles that included helping with plans for financing and acquisition for the businesses she worked. Based on this experience\, Karen found the consulting industry underserved the small business market and decided there was a need to fill this hole. \n\n\n\nKaren is a past member of the Board of Directors for the Business Advisory Centre of Durham Region and volunteered as a mentor for several of their programs. She served on Membership\, Marketing\, and Event Committees for the Ajax-Pickering Board of Trade and was responsible for helping develop their Professional Development Series. Upon moving to Sarnia\, ON\, Karen served as a Board Member for two years for the Sarnia Chamber of Commerce and has taught several online business courses at Lambton\, Mohawk\, and Algonquin Colleges.
URL:https://investinhamilton.ca/hamilton-business-centre/event/business-planning-for-small-business-8/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240117T110000
DTEND;TZID=America/Toronto:20240117T120000
DTSTAMP:20260407T193141
CREATED:20231123T190058Z
LAST-MODIFIED:20231123T190157Z
UID:5705-1705489200-1705492800@investinhamilton.ca
SUMMARY:Canadian Food Safety Requirements
DESCRIPTION:Location: Online. \n\n\n\nJoin the Government of Ontario\, in collaboration with NSF International – the Public Health and Safety Organization\, for a free webinar that will provide an overview of Canadian Food Safety requirements; local to national regulations. The presentation will focus on traceability\, including some discussion on e-commerce and how regulations apply.Featured Speaker: Renata McGuire\, NSF
URL:https://investinhamilton.ca/hamilton-business-centre/event/canadian-food-safety-requirements/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240118T100000
DTEND;TZID=America/Toronto:20240118T110000
DTSTAMP:20260407T193141
CREATED:20240103T162722Z
LAST-MODIFIED:20240103T162745Z
UID:5742-1705572000-1705575600@investinhamilton.ca
SUMMARY:The Trauma-Informed Entrepreneur: Resourcing Yourself to Serve Your Clients
DESCRIPTION:Location: Online. \n\n\n\nAbout this event: \n\n\n\nThis webinar will provide you with information on the role trauma (such as living through a pandemic!) can play in entrepreneurship. Learn about how trauma can manifest in your business and how you can take steps to identify and manage triggers. This presentation will help you understand how trauma may be affecting your entrepreneurial journey; how it can impact your relationship with your clients & customers; and how it can get in the way of decision-making and creativity. Most importantly\, you will learn practical tips and practices to help you increase your “window of tolerance” so that you can access your entrepreneurial brain and better serve your customers. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat trauma is\n\n\n\nHow trauma shows up with entrepreneurs\n\n\n\nHow trauma impacts the brain and business thinking\n\n\n\nHow to help your customers/clients who might be facing trauma\n\n\n\nHow to meet the six key human needs\n\n\n\nSomatic practices to use when you feel triggered\n\n\n\n\nJoin us to learn about trauma-informed entrepreneurship and what resources are available to help you manage your trauma while building your business. \n\n\n\nSpeaker Bio: \n\n\n\nJen Lawrence\, MBA\, is Managing Director of Process Design Consultants Inc. Jen draws on 30 years of experience in corporate training\, investment banking\, coaching\, and management consulting to help organizations develop critical thinking\, change management\, and talent management skills with a trauma-informed lens. She’s a Certified Career and Business Coach\, Trauma of Money Facilitator\, and a member of International Coach Federation. Her work has been featured in several international publications\, including US News & World Report\, Canadian Family Offices\, The Globe and Mail\, CTV Your Morning\, Inc.\, Thrive Global\, and HuffPost. As a member of the National Task Force for Women’s Economic Justice through the Canadian Center for Women’s Empowerment and her pro bono work with Tastakel\, Jen is passionate about advancing the rights and economic status of women. She’s a guest lecturer at the University of Toronto in the area of trauma-informed thinking\, and has authored three books\, including Engage the Fox: A Business Fable About Thinking Critically and Motivating Your Team.
URL:https://investinhamilton.ca/hamilton-business-centre/event/the-trauma-informed-entrepreneur-resourcing-yourself-to-serve-your-clients-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240119T093000
DTEND;TZID=America/Toronto:20240119T110000
DTSTAMP:20260407T193141
CREATED:20240103T165108Z
LAST-MODIFIED:20240103T165109Z
UID:5743-1705656600-1705662000@investinhamilton.ca
SUMMARY:WSIB: Laws & Regulations for Small Businesses
DESCRIPTION:Delivery: Online. \n\n\n\nAbout this event:\n\n\n\nWorkplace injuries are an important issue and can be costly for small business. \n\n\n\nMany employers do not understand their Health and Safety responsibilities and legal obligations. \n\n\n\nPlease join Enterprise Toronto in this free webinar provided by Workplace Safety and Insurance Board\, Health and Safety Excellence Program Consultant Lesia Conneely who will explain how to keep your workplace healthy and safe and in compliance with health and safety laws.
URL:https://investinhamilton.ca/hamilton-business-centre/event/wsib-laws-regulations-for-small-businesses-4/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240123T100000
DTEND;TZID=America/Toronto:20240123T113000
DTSTAMP:20260407T193141
CREATED:20240103T165226Z
LAST-MODIFIED:20240103T165227Z
UID:5744-1706004000-1706009400@investinhamilton.ca
SUMMARY:eCommerce 101: What\, Why\, and How (Webinar)
DESCRIPTION:Delivery: Online (via ZOOM) \n\n\n\nMore consumers than ever before are turning to online shopping for greater convenience\, safety\, and variety.\n\n\n\n\n\n\n\nAbout this Event:\n\n\n\nIn this webinar\, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything from what you need to prepare before launching a store\, to choosing an e-commerce platform\, to providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is e-commerce\, why it’s important\, and the benefits of selling online\n\n\n\nWhat platforms are available and how to pick the right one for you\n\n\n\nThe basics of inventory management\, choosing the right solution and streamlining point-of-sale for both in-store and online\n\n\n\nOptimizing your website content\, choosing the right themes\, and the basics of search engine optimization (SEO)\n\n\n\nHow to set up secure payments and various shipping options & costs\n\n\n\nLook at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels\n\n\n\nHow to provide excellent customer service throughout the e-commerce purchase funnel\n\n\n\nJoin us to learn why you should consider e-commerce for your business and how you can easily get started.\n\n\n\n\nTo join this webinar please register below.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ecommerce-101-what-why-and-how-webinar-11/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240124T090000
DTEND;TZID=America/Toronto:20240124T103000
DTSTAMP:20260407T193141
CREATED:20240103T154552Z
LAST-MODIFIED:20240108T170430Z
UID:5733-1706086800-1706092200@investinhamilton.ca
SUMMARY:10 Steps to Starting a Business Webinar (Live Online Event)
DESCRIPTION:Please note this is a live virtual event hosted via Zoom. \n\n\n\nThis free session is a starting point for anyone thinking of opening a business. \n\n\n\nSome of the topics covered include: \n\n\n\n\nMarket Research\n\n\n\nRegistering Your Business\n\n\n\nBusiness Planning\n\n\n\nLicensing & Zoning\n\n\n\nHST\n\n\n\nFinancing Your Business\n\n\n\n\nRegistration is required. If you are running late or unable to attend\, please cancel your registration via email or call 905-540-6400. \n\n\n\nA Zoom link will be sent prior to the event start date/time only to those registered. \n\n\n\nThank you.
URL:https://investinhamilton.ca/hamilton-business-centre/event/10-steps-to-starting-a-business-webinar-live/
LOCATION:Hamilton Business Centre\, City Hall\, Main Floor\, 71 Main Street West\, 1st Floor City Hall\, Hamilton\, Ontario\, L8P 4Y5\, Canada
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240124T093000
DTEND;TZID=America/Toronto:20240124T103000
DTSTAMP:20260407T193141
CREATED:20240103T175757Z
LAST-MODIFIED:20240103T175759Z
UID:5748-1706088600-1706092200@investinhamilton.ca
SUMMARY:Reach Customers Online With Google
DESCRIPTION:Location: Online. \n\n\n\nAbout this event: \n\n\n\nLearn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website’s visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile\, Google Trends\, Search Console\, Google Ads\, and more. \n\n\n\nIn this workshop we’ll discuss best practices for: \n\n\n\n\nImproving your website’s visibility in Google’s organic search results\, on all devices\n\n\n\nCreating a free Google Business Profile\n\n\n\nAdvertising your business on Google
URL:https://investinhamilton.ca/hamilton-business-centre/event/reach-customers-online-with-google/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20240124T100000
DTEND;TZID=America/Toronto:20240124T110000
DTSTAMP:20260407T193141
CREATED:20240103T165514Z
LAST-MODIFIED:20240103T165515Z
UID:5745-1706090400-1706094000@investinhamilton.ca
SUMMARY:Marketing Essentials for Small Business 101
DESCRIPTION:Location: Online. \n\n\n\nAbout this event\n\n\n\nFor any new business\, growing your customer base is your top priority. Marketing is a critical piece of being found by your target audience\, converting those prospects to customers\, and keeping customers over the long term. This webinar will give you an introduction to the tips and tools you need to get your marketing started on the right foot. By the end of the presentation\, you will have everything you need to establish your brand\, identify and reach your target audience\, get your small business found by your prospects\, and drive new sales through the groundwork of establishing your small business’s marketing presence. \n\n\n\nWhat you will learn: \n\n\n\n\nHave I clearly defined my brand purpose?\n\n\n\nWhat is a core value proposition?\n\n\n\nHow do I know who my customers are and how do I reach them?\n\n\n\nHow do I get my small business noticed on Google?\n\n\n\nHow do I create effective paid digital and social ads?\n\n\n\nWhat digital presence can I establish for my brand?\n\n\n\nIs my website as effective as it needs to be?\n\n\n\nWhat social platforms should I leverage? How do I effectively engage on social media?\n\n\n\nWhat non-digital marketing channels should I consider?\n\n\n\nWhere can my small business be found?\n\n\n\nHow do I grow loyalty from existing customers?\n\n\n\nWhat tools and resources can I use today to help market & advertise my small business?\n\n\n\n\nJoin us to learn about marketing and advertising for your small business. \n\n\n\nSpeaker Bio:\n\n\n\nThis session will be presented by Vicki Waschkowski\, founder of Hook Marketing. \n\n\n\nHook Marketing is a boutique agency offering customized support to small and mid-sized businesses\, across all aspects of strategic planning\, branding\, website development\, digital marketing\, social media management\, and more. \n\n\n\nVicki is also a marketing professor at Mohawk College\, a post-grad social media professor at Seneca\, and a Chartered Marketer curriculum developer & instructor for the Canadian Marketing Association. \n\n\n\nVicki’s experience has spanned over 20 years\, on the leadership teams of some of Canada’s biggest marketing agencies and corporate franchises. She effectively applies big-agency and corporate insights to small business setup and success.
URL:https://investinhamilton.ca/hamilton-business-centre/event/marketing-essentials-for-small-business-101-9/
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DTSTART;TZID=America/Toronto:20240124T130000
DTEND;TZID=America/Toronto:20240124T140000
DTSTAMP:20260407T193141
CREATED:20240103T145355Z
LAST-MODIFIED:20240103T145355Z
UID:5729-1706101200-1706104800@investinhamilton.ca
SUMMARY:Progress With IP: IP Abroad
DESCRIPTION:Event location: Online. \n\n\n\nWhat should I know about protecting my IP in another country? \n\n\n\nIn this live presentation\, you’ll learn the basics of protecting your IP outside Canada. We’ll explain the importance of protecting your IP in countries where you plan on doing business\, why you should avoid disclosing your IP before you protect it\, what you should know about your target countries\, and the different ways you can apply for IP rights abroad. \n\n\n\nJoin us for an interactive presentation with online polls\, live Q&As\, and videos. All participants will get a copy of the presentation with links to CIPO’s most popular IP resources for businesses. \n\n\n\n\nWhy should I protect my IP in countries where I plan on doing business?\n\n\n\nWhy should I minimize disclosing my IP before it’s protected?\n\n\n\nHow can I protect my trade secrets internally and externally?\n\n\n\nWhat should I know about the target countries where I plan on protecting my IP?\n\n\n\nHow do I apply for IP rights abroad?\n\n\n\nWhat are the international application systems and how I use them?\n\n\n\nWho can help me defend my IP rights abroad?\n\n\n\n\nPresented by: Canadian Intellectual Property Office.
URL:https://investinhamilton.ca/hamilton-business-centre/event/progress-with-ip-ip-abroad/
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