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DTSTART;TZID=America/Toronto:20250801T100000
DTEND;TZID=America/Toronto:20250801T113000
DTSTAMP:20260429T100935
CREATED:20250723T160943Z
LAST-MODIFIED:20250723T160944Z
UID:7151-1754042400-1754047800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-46/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250804T100000
DTEND;TZID=America/Toronto:20250804T113000
DTSTAMP:20260429T100935
CREATED:20250723T161229Z
LAST-MODIFIED:20250723T161231Z
UID:7161-1754301600-1754307000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-51/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250808T100000
DTEND;TZID=America/Toronto:20250808T113000
DTSTAMP:20260429T100935
CREATED:20250723T161015Z
LAST-MODIFIED:20250723T161016Z
UID:7153-1754647200-1754652600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-47/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250811T100000
DTEND;TZID=America/Toronto:20250811T113000
DTSTAMP:20260429T100935
CREATED:20250723T161300Z
LAST-MODIFIED:20250723T161302Z
UID:7163-1754906400-1754911800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-52/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250813T100000
DTEND;TZID=America/Toronto:20250813T110000
DTSTAMP:20260429T100935
CREATED:20250716T180612Z
LAST-MODIFIED:20250716T180827Z
UID:7013-1755079200-1755082800@investinhamilton.ca
SUMMARY:Barcodes and Beyond: What You Need to be Market-Ready
DESCRIPTION:Learn how barcodes can get you market-ready for retail\, online sales\, and supply chain success. \n\n\n\nIn this free 60-minute online seminar\, learn about: \n\n\n\n\nGS1 Canada services\n\n\n\nThe roles played by GS1 Canada across the supply chain\n\n\n\nTools and resources on how to get started the right way.\n\n\n\n\nThis webinar will demystify barcodes by explaining why unique product identification is key when selling your product on a website\, through a retailer or an online marketplace. Having an authentic\, licensed barcode\, coupled with proper support systems\, will help you navigate regulatory and trading requirements while ensuring you are in conformity with your trading partners. \n\n\n\nPresented by GS1 Canada & Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/barcodes-and-beyond-what-you-need-to-be-market-ready/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250813T130000
DTEND;TZID=America/Toronto:20250813T140000
DTSTAMP:20260429T100935
CREATED:20250731T124059Z
LAST-MODIFIED:20250731T124210Z
UID:7345-1755090000-1755093600@investinhamilton.ca
SUMMARY:Understanding Legal Business Structures in Canada
DESCRIPTION:Location: Online. \n\n\n\nHaving a business idea is the first step in your journey as an entrepreneur. Now it’s time to determine which business structure is the right fit for you. What are the differences between sole proprietorships and incorporations? Is one better suited to your goals? \n\n\n\n​​This webinar will clearly explain distinctions between sole proprietorships and corporations\, what each term means\, and how to choose the structure that best supports your business vision. \n\n\n\nPresented by: Ownr.
URL:https://investinhamilton.ca/hamilton-business-centre/event/understanding-legal-business-structures-in-canada/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250815T100000
DTEND;TZID=America/Toronto:20250815T113000
DTSTAMP:20260429T100935
CREATED:20250723T161043Z
LAST-MODIFIED:20250723T161044Z
UID:7155-1755252000-1755257400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-48/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250818T100000
DTEND;TZID=America/Toronto:20250818T113000
DTSTAMP:20260429T100935
CREATED:20250723T161326Z
LAST-MODIFIED:20250723T161327Z
UID:7165-1755511200-1755516600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-53/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250820T100000
DTEND;TZID=America/Toronto:20250820T110000
DTSTAMP:20260429T100935
CREATED:20250723T150756Z
LAST-MODIFIED:20250723T150758Z
UID:7145-1755684000-1755687600@investinhamilton.ca
SUMMARY:Google Advertising: The Business Owner’s Starter Guide (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nYou’ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is\, Google Advertising can be very powerful when done properly. \n\n\n\nSo now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop! \n\n\n\nIn this free seminar designed specifically for business owners\, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it’s right for your business and how it may benefit your marketing strategy. \n\n\n\nBy the end of the session\, you will have a solid understanding of how Google Ads are priced\, how to set a realistic budget\, and how to identify your return on investment and analyze the data. \n\n\n\nIf you’ve ever been curious about Google Advertising and its potential for your business\, you don’t want to miss this session! \n\n\n\nWho should attend: \n\n\n\n\nNew business owners entering the market and aiming to get the word out quickly\n\n\n\nEntrepreneurs and consultants wanting to brush up on their knowledge\n\n\n\nMarketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy\n\n\n\n\nWhat you will learn: \n\n\n\n\nWhy Google Advertising is so powerful\n\n\n\nIdentifying the right key words based on your budget\n\n\n\n\nHow to set the ‘right’ budget\, both realistic and efficient \n\n\n\nAbout the Presenter \n\n\n\nThis workshop is presented by David Bird\, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing\, an Ottawa-based firm that specializes in helping businesses get found on Google. \n\n\n\nDavid has been managing Google Ads (formerly AdWords) accounts since 2012\, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget. \n\n\n\nDavid offers a full series of seminars relating to Google solutions that get your business found online\, including: \n\n\n\n\nGoogle Analytics 4 (GA4)\n\n\n\nGoogle Ads\n\n\n\nGoogle Business Profile & SEO (search engine optimization)
URL:https://investinhamilton.ca/hamilton-business-centre/event/google-advertising-the-business-owners-starter-guide-virtual/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250821T100000
DTEND;TZID=America/Toronto:20250821T110000
DTSTAMP:20260429T100935
CREATED:20250716T181343Z
LAST-MODIFIED:20250716T181644Z
UID:7019-1755770400-1755774000@investinhamilton.ca
SUMMARY:Starting a Food Business & Regulatory Compliance 
DESCRIPTION:This session is for you if you are in the early stages of development and are looking to gain knowledge in the food and beverage industry. \n\n\n\nIn this free 60-minute online seminar learn about: \n\n\n\n\nCreating a Business Model\n\n\n\nDoing your Market Research\n\n\n\nAnalyzing the Competition\n\n\n\nWhat is Your Value Proposition?\n\n\n\n\nDo you have an idea for a food business? Want to learn more before you venture into food production? Do you have a delicious recipe you wish to cook up into a money-making business?  \n\n\n\nMake sure you are complying with applicable codes and regulations. \n\n\n\n\nFire Code Compliance & Building Permits\n\n\n\nZoning Requirements\, Municipal Bylaws & Licensing\n\n\n\nFood Safety Requirements \n\n\n\n\nBe sure to attend this valuable workshop on “Starting a Food Business”. \n\n\n\nYou will leave with a better understanding of how to get started on your path to success in the food and beverage industry! This webinar will assist you in navigating the permits and legislation requirements for a food and beverage business. You will leave with a better understanding of how to navigate the regulatory compliance in the food and beverage industry! \n\n\n\nDon’t miss this opportunity to gain valuable insights that will help you avoid costly mistakes! \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/starting-a-food-business-regulatory-compliance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250822T100000
DTEND;TZID=America/Toronto:20250822T110000
DTSTAMP:20260429T100935
CREATED:20250723T151044Z
LAST-MODIFIED:20250723T151046Z
UID:7147-1755856800-1755860400@investinhamilton.ca
SUMMARY:Not-for-Profit Law 101
DESCRIPTION:Location: Online. \n\n\n\nStarting or building a non-profit means facing a variety of legal decisions — from choosing the right structure to protecting your work and managing staff or volunteers. This workshop offers practical legal insights for non-profit founders and operators at an early stage of start-up and development. You’ll get a clear\, working understanding of essential non-profit law concepts to help you avoid costly mistakes and work more effectively with legal professionals. \n\n\n\nWe’ll cover legal structures\, contracts\, intellectual property\, employment obligations\, and more — all tailored to the startup and small business context. \n\n\n\nWhat you will learn: \n\n\n\n\nWhat is a non-profit structure — and when should I incorporate?\n\n\n\nWho is a member and how are they involved?\n\n\n\nHow can I protect my name\, ideas\, or brand?\n\n\n\nWhat legal risks do I face with staff/volunteers and how do I stay compliant?\n\n\n\nHow do I work effectively with lawyers without getting overwhelmed or overbilled?\n\n\n\n\nSpeaker Bio: \n\n\n\nRobert Wakulat has practiced corporate/commercial law for more than 15 years while based at Toronto’s Centre for Social Innovation (CSI). He is a proud Mentor in the CSI Skill Share Program which offers CSI Members access to professional expertise as they start-up\, grow\, and maintain their social enterprises. Over the years\, Robert has also obtained certifications in change management and strategic thinking\, such as LEGO Serious Play and Playmobil Pro.Play. This enables him to support clients in better understanding how legal structure can support their strategic business goals.
URL:https://investinhamilton.ca/hamilton-business-centre/event/not-for-profit-law-101/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250822T100000
DTEND;TZID=America/Toronto:20250822T113000
DTSTAMP:20260429T100935
CREATED:20250723T161109Z
LAST-MODIFIED:20250723T161110Z
UID:7157-1755856800-1755862200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-49/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250825T100000
DTEND;TZID=America/Toronto:20250825T113000
DTSTAMP:20260429T100935
CREATED:20250723T161353Z
LAST-MODIFIED:20250723T161354Z
UID:7167-1756116000-1756121400@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-54/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250826T140000
DTEND;TZID=America/Toronto:20250826T150000
DTSTAMP:20260429T100935
CREATED:20250723T151410Z
LAST-MODIFIED:20250723T151411Z
UID:7149-1756216800-1756220400@investinhamilton.ca
SUMMARY:Getting Money: What Lenders and Investors Want
DESCRIPTION:Location: Online. \n\n\n\nJoin us for Getting Money: What Lenders and Investors Want\, part of our Financial Foundations accounting expert series. This seminar is presented by Mary Massarella\, CPA. \n\n\n\nLearning Objectives & Outline: \n\n\n\n\nHow do lenders look at my business?\n\n\n\nWhy will I need additional financing and capital?\n\n\n\nWhat are the typical sources for financing? What are the advantages and disadvantages of them?\n\n\n\nHow are lenders and investors different?\n\n\n\nWhy do I need a business plan and how do I create one?\n\n\n\nWhat are leverage ratios and how should I use them?\n\n\n\nHow do leverage ratios vary between business types?
URL:https://investinhamilton.ca/hamilton-business-centre/event/getting-money-what-lenders-and-investors-want-6/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250827T100000
DTEND;TZID=America/Toronto:20250827T110000
DTSTAMP:20260429T100935
CREATED:20250716T181918Z
LAST-MODIFIED:20250729T173244Z
UID:7024-1756288800-1756292400@investinhamilton.ca
SUMMARY:How to Sell Your Food Product
DESCRIPTION:This session is for you if you want to learn how to sell your food product at markets\, online\, or to retailers. \n\n\n\nIn this free 60-minute online seminar learn about: \n\n\n\n\nHow to set your pricing for success\n\n\n\nPositioning your product on the market\n\n\n\nBuilding an audience of raving fans\n\n\n\nThe key things you can do to secure the sale\n\n\n\n\nYou have worked hard to develop a great product but you’re struggling to make sales. What gives? \n\n\n\nSuccessfully selling your product involves more than just having great tasting food. Pricing\, marketing\, and how you position your product all play a key role in ensuring that people will buy it. \n\n\n\nIn this session\, we will be joined by Nicole Haney\, former Founder & CEO of Boho Bars\, a national energy bar company. Nicole will guide us through the key factors to consider in successfully selling your product\, whether you’re selling at markets\, online\, or to retailers. \n\n\n\nYou will leave with a better understanding of how to successfully sell your product in the food and beverage industry! \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/how-to-sell-your-food-product/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250829T100000
DTEND;TZID=America/Toronto:20250829T113000
DTSTAMP:20260429T100935
CREATED:20250723T161143Z
LAST-MODIFIED:20250723T161144Z
UID:7159-1756461600-1756467000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-50/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250901T100000
DTEND;TZID=America/Toronto:20250901T113000
DTSTAMP:20260429T100935
CREATED:20250827T155552Z
LAST-MODIFIED:20250827T155553Z
UID:7440-1756720800-1756726200@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-55/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250903T140000
DTEND;TZID=America/Toronto:20250903T150000
DTSTAMP:20260429T100935
CREATED:20250827T150923Z
LAST-MODIFIED:20250827T150926Z
UID:7425-1756908000-1756911600@investinhamilton.ca
SUMMARY:Google Advertising: The Business Owner’s Starter Guide (Virtual)
DESCRIPTION:Location: Online. \n\n\n\nAbout the workshop \n\n\n\nYou’ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is\, Google Advertising can be very powerful when done properly. \n\n\n\nSo now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop! \n\n\n\nIn this free seminar designed specifically for business owners\, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it’s right for your business and how it may benefit your marketing strategy. \n\n\n\nBy the end of the session\, you will have a solid understanding of how Google Ads are priced\, how to set a realistic budget\, and how to identify your return on investment and analyze the data. \n\n\n\nIf you’ve ever been curious about Google Advertising and its potential for your business\, you don’t want to miss this session! \n\n\n\nWho should attend: \n\n\n\n\nNew business owners entering the market and aiming to get the word out quickly\n\n\n\nEntrepreneurs and consultants wanting to brush up on their knowledge\n\n\n\nMarketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy\n\n\n\n\nWhat you will learn: \n\n\n\n\nWhy Google Advertising is so powerful\n\n\n\nIdentifying the right key words based on your budget\n\n\n\n\nHow to set the ‘right’ budget\, both realistic and efficient \n\n\n\nAbout the Presenter \n\n\n\nThis workshop is presented by David Bird\, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing\, an Ottawa-based firm that specializes in helping businesses get found on Google. \n\n\n\nDavid has been managing Google Ads (formerly AdWords) accounts since 2012\, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget. \n\n\n\nDavid offers a full series of seminars relating to Google solutions that get your business found online\, including: \n\n\n\n\nGoogle Analytics 4 (GA4)\n\n\n\nGoogle Ads\n\n\n\nGoogle Business Profile & SEO (search engine optimization)
URL:https://investinhamilton.ca/hamilton-business-centre/event/google-advertising-the-business-owners-starter-guide-virtual-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250904T100000
DTEND;TZID=America/Toronto:20250904T110000
DTSTAMP:20260429T100935
CREATED:20250716T182204Z
LAST-MODIFIED:20250716T182206Z
UID:7026-1756980000-1756983600@investinhamilton.ca
SUMMARY:Costing & Pricing to Make Profits
DESCRIPTION:This session is for you if you want to know how to price your food or beverage product appropriately. \n\n\n\nIn this free 60-minute online seminar learn about: \n\n\n\n\nUnderstanding your COGS\n\n\n\nCash Flow Management\n\n\n\nPlanning for Profits\n\n\n\n\nIf you want to run a successful business it’s important for you to know the ‘numbers’. Learn how to cost and price your products and services for profitability and how the decisions you make about your operations and production processes affect your bottom line. Understand how to budget and spend money so you can pay all your bills and still have money left in your pocket at the end of the year. \n\n\n\nEach participant will receive an Excel Financial Forecasting spreadsheet (blank) and completed examples for both a product and service business to assist you through the process. Use the spreadsheet to develop your individual timeline\, operating and capital costs\, and pricing calculator to create a cashflow projection and income statement for your business. \n\n\n\nYou will leave with a better understanding of how to properly cost and price your product to make a profit in the food and beverage industry! \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/costing-pricing-to-make-profits/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250905T100000
DTEND;TZID=America/Toronto:20250905T113000
DTSTAMP:20260429T100935
CREATED:20250827T155935Z
LAST-MODIFIED:20250827T155936Z
UID:7450-1757066400-1757071800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-60/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250908T100000
DTEND;TZID=America/Toronto:20250908T113000
DTSTAMP:20260429T100935
CREATED:20250827T155651Z
LAST-MODIFIED:20250827T155652Z
UID:7442-1757325600-1757331000@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-56/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250910T133000
DTEND;TZID=America/Toronto:20250910T150000
DTSTAMP:20260429T100935
CREATED:20250827T193514Z
LAST-MODIFIED:20250827T193515Z
UID:7458-1757511000-1757516400@investinhamilton.ca
SUMMARY:Learn How to Scale\, Package\, and Market a Food Product
DESCRIPTION:Have you ever wanted to launch your own food or beverage business but didn’t know how or where to start? Do you have a food product that is ready to be developed and brought to market right now? \n\n\n\nWhether you are a restaurant owner\, selling from a local farmer’s market\, or a foodie making and baking from home – this free 5-part video series will help get your favourite recipe retail ready! Led by Business Coach\, Professor\, Six Figure Entrepreneur\, and Top 20 Under 40\, Nicole Haney. \n\n\n\nTopics covered include: \n\n\n\n\nIntroduction to The Food and Beverage Industry\n\n\n\nPackaging and Labelling Your Food Product\n\n\n\nMaking Your Food Product More Attractive to Retailers\n\n\n\nHow to Approach and Secure Retailers\n\n\n\nSupporting In-store Sales and Scaling Your Food Business\n\n\n\n\nPlease note this is a virtual resource\, no Zoom link will be sent. To access the free 5-part video training series and quizzes\, please register using the form below and you will receive an email with a link to the videos.
URL:https://investinhamilton.ca/hamilton-business-centre/event/learn-how-to-scale-package-and-market-a-food-product-28/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250911T100000
DTEND;TZID=America/Toronto:20250911T110000
DTSTAMP:20260429T100935
CREATED:20250716T182413Z
LAST-MODIFIED:20250716T182414Z
UID:7028-1757584800-1757588400@investinhamilton.ca
SUMMARY:Marketing & Branding your Food Product
DESCRIPTION:This session is for you if you have a food or beverage product that needs the perfect brand to suit the right market. \n\n\n\nIn this free 60-minute online seminar learn about: \n\n\n\n\nWhy YOU are your brand as a new food or beverage business\n\n\n\nWhat to consider when creating a visual identity for your company\n\n\n\nWhat does marketing in 2025 look like?\n\n\n\n\nAmanda DeVries of Eye Candy Design specializes in branding food and beverage companies. In this webinar\, Amanda will share her expert insight\, from how to create your brand\, how to retain and grow your brand to what sort of colours and typography styles are right for your product. You will learn the difference between designing for store shelves vs. food markets vs. digital spaces. She will also cover tips for working with a graphic designer and determining exactly who your product is for. As Amanda advises\, “if your product is for everyone\, then you are selling to no one”. Know your target market. \n\n\n\nYou will leave with a better understanding of how to brand and market your product in the food and beverage industry! \n\n\n\nPresented by Foodpreneur AdvantageDuration: 1 hour
URL:https://investinhamilton.ca/hamilton-business-centre/event/marketing-branding-your-food-product/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250911T130000
DTEND;TZID=America/Toronto:20250911T160000
DTSTAMP:20260429T100935
CREATED:20250819T153113Z
LAST-MODIFIED:20250819T153114Z
UID:7369-1757595600-1757606400@investinhamilton.ca
SUMMARY:Access To Professionals (Business Legal): Virtual Sessions
DESCRIPTION:Are you looking for business legal advice? \n\n\n\nWhen running your own business there are many legal issues you’ll need to consider. Whether it’s how to best develop your business structure\, protect your brand\, review contracts\, or deal with human resources questions. The Access to Professionals series provides an opportunity for you to meet with a professional for a 30-minute\, one-on-one meeting and gives you the opportunity to ask any of those burning questions you may have about your business. \n\n\n\nA to P business legal professionals can address most common questions such as: \n\n\n\n\nI’m starting a business. Do I need to incorporate?\n\n\n\nShould I operate as a sole proprietorship or a corporation?\n\n\n\nI’m starting a business with someone else. Should we operate as a partnership or a corporation?\n\n\n\nShould I incorporate federally or provincially?\n\n\n\nHow do I start a not-for-profit?\n\n\n\nWhat rules do I have to follow when naming my business?\n\n\n\nDo I have to register my business name?\n\n\n\nWhat should I look out for when signing a commercial lease?\n\n\n\nI’ve been asked to stop using my company’s name or logo\n\n\n\nWhat records do I have to keep or file to maintain my corporation?\n\n\n\nI need help writing or reviewing a business document or contract\n\n\n\n\nHow to book a session: \n\n\n\nSessions are free (Zoom\, phone)\, booked in 30-minute intervals (1-4 pm). \n\n\n\nThose wishing to participate MUST complete the form found by clicking on the “Register Now” button below. Once received\, a Hamilton Business Centre representative will then reach out to schedule your 30-minute\, one-on-one meeting time.
URL:https://investinhamilton.ca/hamilton-business-centre/event/access-to-professionals-business-legal-virtual-sessions-19/
ORGANIZER;CN="Hamilton Business Centre":MAILTO:hbc@hamilton.ca
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250912T100000
DTEND;TZID=America/Toronto:20250912T113000
DTSTAMP:20260429T100935
CREATED:20250827T160016Z
LAST-MODIFIED:20250827T160017Z
UID:7452-1757671200-1757676600@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-61/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250912T130000
DTEND;TZID=America/Toronto:20250912T143000
DTSTAMP:20260429T100935
CREATED:20250827T151305Z
LAST-MODIFIED:20250827T151306Z
UID:7427-1757682000-1757687400@investinhamilton.ca
SUMMARY:E-Commerce 201: Mastering 3 Pillars - Acquisition\, Conversion & Retention
DESCRIPTION:Location: Online. \n\n\n\nAbout the workshop: \n\n\n\nYou’ve validated your idea and taken the first steps toward launching your online store—now it’s time to grow! In this follow-up to our ” Intro to E-Commerce: From Idea to First Sale in Ten Steps” session\, we’ll dive deeper into what it takes to build and scale a successful e-commerce business. \n\n\n\nThis session will focus on the three foundational pillars of e-commerce: acquisition\, conversion\, and retention. You’ll learn how to attract the right customers\, turn visitors into buyers\, and keep them coming back—all using proven strategies tailored for small businesses operating in today’s fast-moving digital marketplace. \n\n\n\nWhether you’re in the early stages of building your store or already making sales\, this webinar will equip you with practical\, actionable insights to help you strengthen your brand\, improve performance\, and grow sustainably.
URL:https://investinhamilton.ca/hamilton-business-centre/event/e-commerce-201-mastering-3-pillars-acquisition-conversion-retention/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250915T100000
DTEND;TZID=America/Toronto:20250915T113000
DTSTAMP:20260429T100935
CREATED:20250827T155722Z
LAST-MODIFIED:20250827T155723Z
UID:7444-1757930400-1757935800@investinhamilton.ca
SUMMARY:Ten Steps To Starting A Business (Virtual Resource)
DESCRIPTION:Learn how to start a small business at your own pace anywhere\, anytime! \n\n\n\nTen Steps to Starting a Business is an online guide written with the intent of pointing you\, the potential entrepreneur\, in the right direction – faster and easier! Now available in over 120+ languages.  \n\n\n\nJam-packed with information and resources for new business owners\, Ten Steps is broken down into 10 easy-to-follow steps available 24/7\, with both written and video resources available. \n\n\n\nTopics covered include: \n\n\n\n\nConducting Market Research\n\n\n\nPreparing a Business Plan\n\n\n\nChoosing a Business Structure\n\n\n\nRegistering your Business\n\n\n\nBusiness Number (BN)\n\n\n\nLicensing Requirments\n\n\n\nZoning Regulations\n\n\n\nAdditional Regulations\n\n\n\nFinancing your Business\n\n\n\nAdditional Resources\n\n\n\n\nPlease note this is a virtual online guide only\, no Zoom link will be sent. \n\n\n\nTo access the written guide and videos\, please register using the form below and you will receive a link to the email address provided. If you do not receive a link within a few minutes\, please check your Junk or Spam folders.
URL:https://investinhamilton.ca/hamilton-business-centre/event/ten-steps-to-starting-a-business-virtual-resource-57/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250915T140000
DTEND;TZID=America/Toronto:20250915T153000
DTSTAMP:20260429T100935
CREATED:20250827T151525Z
LAST-MODIFIED:20250827T151527Z
UID:7429-1757944800-1757950200@investinhamilton.ca
SUMMARY:10 Things Every Website Needs
DESCRIPTION:Location: Online. \n\n\n\nTurn Your Website Into a Business Growth ToolMost websites are built to exist\, not to perform. In this session\, you’ll learn what separates a digital brochure from a true sales tool. If you’re planning a website or already have one\, this seminar will show you what to prioritize to drive results.You’ll Discover How To: \n\n\n\n\nMake your website work for you around the clock\n\n\n\nTurn more visitors into leads\n\n\n\nBuild trust from the moment someone lands on your site
URL:https://investinhamilton.ca/hamilton-business-centre/event/10-things-every-website-needs/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250916T100000
DTEND;TZID=America/Toronto:20250916T113000
DTSTAMP:20260429T100935
CREATED:20250827T151818Z
LAST-MODIFIED:20250827T152832Z
UID:7431-1758016800-1758022200@investinhamilton.ca
SUMMARY:Business Planning - Part 1
DESCRIPTION:Location: Online. \n\n\n\nSo you’ve got a great business idea and now you want to go forward. How do you get your ideas on paper so that it’s easy for others to understand your business and for you to execute your ideas? Planning is one of the most important parts of business and every entrepreneur and small business needs to have a plan to guide them. \n\n\n\nIn this two part series\, you’ll gain an understanding of the key components of the business plan and how each section is connected to tell the story of you and your idea. We will explore the core sections typically included: \n\n\n\n\nCompany Profile\n\n\n\nIndustry Overview\n\n\n\nCompetition\n\n\n\nProducts & Services\n\n\n\nTarget Market (customers)\n\n\n\nOperations\n\n\n\nMarketing Plan\n\n\n\nFinancials\n\n\n\n\nPlease note: This is a two-part series. You must register separately for “Business Planning – Part 2”. Registered participants will be provided with a Zoom link and login information in a separate email prior to the session.
URL:https://investinhamilton.ca/hamilton-business-centre/event/business-planning-part-1/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20250917T130000
DTEND;TZID=America/Toronto:20250917T143000
DTSTAMP:20260429T100935
CREATED:20250827T152354Z
LAST-MODIFIED:20250827T152355Z
UID:7433-1758114000-1758119400@investinhamilton.ca
SUMMARY:Sales Trends of 2026: What Brick-and-Mortar Businesses Need to Know
DESCRIPTION:Location: Online. \n\n\n\nWhat does the future of selling look like—and is your business ready? In this forward-looking session\, we’ll explore the emerging trends expected to reshape the sales landscape in 2026\, and how brick-and-mortar businesses can adapt to stay ahead. \n\n\n\nWe’ll cover cutting-edge tools and strategies including AI-powered customer support\, predictive analytics\, SMS marketing\, and the growing role of social selling and influencers in the local retail space. \n\n\n\nWhether you’re looking to modernize your storefront\, upgrade your sales approach\, or better understand where customers are headed next\, this session will help you make strategic\, future-ready decisions. \n\n\n\nWhat You’ll Learn\n\n\n\n\nHow customer expectations are shifting toward hyper-personalization and convenience\n\n\n\nTools and sales platforms that will define the next year\n\n\n\nWhere to focus your energy and resources for scalable growth\n\n\n\n\nKey Highlights\n\n\n\n\nAI-driven automation\, insights\, and customer engagement\n\n\n\nPredictive analytics for smarter sales planning\n\n\n\nSocial selling\, influencer marketing\, and SMS engagement strategies\n\n\n\n\nAbout the Speaker: \n\n\n\nAgnes Lan \n\n\n\nVP\, Sales of Change Connect Inc. \n\n\n\nAgnes Lan is a highly accomplished professional whose expertise bridges business strategy\, engineering\, and sales leadership. With a career rooted in the intersection of technology\, business development\, and revenue growth\, Agnes has built a reputation for delivering measurable impact in complex environments. \n\n\n\nAs the Founder and Vice President of Sales at Change Connect\, she brings a strategic lens to every engagement\, driving sustainable growth while cultivating long-term client partnerships. Her leadership is grounded in a results-driven mindset and an agile approach to today’s evolving business landscape. \n\n\n\nAgnes’s professional journey is a testament to the power of cross-disciplinary excellence. Her unique ability to synthesize technical depth with business acumen continues to position her as a dynamic force in sales and business strategy. \n\n\n\nHer work has earned national recognition\, including being featured on The Globe and Mail Report on Business list of Canada’s Top 15 Growing Women-Led Companies 2025 —a reflection of both her leadership and the success of the Change Connect team.
URL:https://investinhamilton.ca/hamilton-business-centre/event/sales-trends-of-2026-what-brick-and-mortar-businesses-need-to-know/
END:VEVENT
END:VCALENDAR